In Season 5, Episode 11 of The Pest Control Marketing Domination Podcast, we bring the conversation full circle. After discussing the importance of building a strong website and then covering the basic organic best practices that help pest control companies get found online, we now move into the final step: advertising.

In this episode, Casey Lewis breaks down how pest control companies can use paid advertising to attract new customers and create a complete marketing system. The discussion covers high-intent online channels like Google Ads, Bing, Yelp, Angi, Thumbtack, and Nextdoor, along with social media platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube. Casey also explains how traditional outbound methods like direct mail, yard signs, door hangers, billboards, and radio still fit into a smart media mix.

The episode also digs into the concept of Google Ads bidding, how the auction works, what pest control owners need to understand about Performance Max campaigns, when YouTube ads may make sense, and how to set realistic expectations when starting with a new advertising budget. Casey uses simple math to explain clicks, leads, close rates, customer value, and ROI so owners can better understand what profitable advertising really looks like.

At the highest level, this episode is about making sure your company is present in the right places when prospective customers are ready to buy. Years ago, the Yellow Pages called this directional advertising. Today, that same concept still applies — just across many more platforms. The goal is not to be everywhere blindly. The goal is to build the right mix, track what works, and make smart decisions that lead to profitable growth.

For pest control owners who want to grow, this episode offers a practical framework for thinking through budget, channel selection, conversion rates, and the role advertising plays in a complete marketing strategy.

Connect with Casey Lewis and Rhino Pest Control Marketing:
Email: [email protected]
Website: https://rhinopestcontrolmarketing.com/
SMART Pest Control Websites: https://rhinopestcontrolmarketing.com/smart-pest-control/