Truly one of the most elusive people in our industry, Billie and Ken Bray own and run Equibrand which is the mothership for brands like Classic Equine, Classic Ropes, Cashel, Martin Saddlery, and Rattler ropes. One of my personal favorites in our industry, and a fantastic backstory of her life from a ranching family in Montana to running one of the most influential businesses in our sport you’re going to love this podcast. 

We probably all know the name Resistol, and most of us have heard the name Ricky Bolin. But this podcast goes way beyond the surface reputation and we get to meet the man who’s a contender for “world’s most interesting man in a cowboy hat”…NFR bull rider to the president and GM at Resistol hats. Hilarious and truly fascinating man and podcast, can’t wait for you to hear it!

#1 of Undercover Bosses, where we introduce you to some of the most influential people in the industry, that you might not even know. 
You know the name, now you get to meet the people! Eddie Priefert and his family are quietly making huge impacts in the Western industry through their work in the steel business. Yes, they’re farm and ranch, but the plant is nothing short of a magical state-of-the-art facility all while being blue-collar down to earth people. Eddie walks us through his story, the history of his family, and the company that we have all come to know and love. Great guy, great podcast

There are people in this world who just seem to be successful at everything they touch, and that is Mike White to a T. From PRCA world champion bull rider, to PBR superstar, to the Mike White Pasture Roping, and now killing with his wife Hannah in the team roping world. This episode is also a MASTER CLASS on the relationship between endorsers and endorsees. Such a great episode; I know you’re going to love it 

One of the coolest behaving-the-scenes people and stories we have come across this year. Cole Williams with Williams Cattle Crew is making industry moves in one of the most unexpected ways. 
When we met him in Tennessee we knew immediately it was a story worth telling.  
We love stories from people with dirt on their boots, and Cole Williams is our kind of people.  

Truly truly one of the good guys in our sport, he and Samantha dropped by to discuss the challenges he’s faced since injury, and the road they’re taking forward from here. 

The wizard behind the “Oz” that is Cinch Jeans. A brilliant and super personable figure in one of our sport's most recognizable brands 

Truly a brilliant addition to the western world and we are all so lucky to have him in our corner as an industry. Bryan Edwardson has a background in agricultural commodities, and now he is at the helm of a feed company who is reintroduced us to one of our original core feeds…Beet Pulp. Unbeetable Feeds is driving down feed costs, increasing feed efficiency, building healthier horses and saving us all money. Truly excited for everyone to meet such a good guy in our industry.  

The company that is changing the way we think about lighting, from her background in lighting offshore oil wells, to her stint as a Michelin star chef she’s now building lights that can bring visibility to any corner of our properties 

A lady who needs zero introduction, she’s changing the entire game for selling horses and she’s showing no signs of slowing down any time soon