One of the most exciting aspects of opportunities in Africa is a function of market size - over 1.2 billion people on the youngest and fastest-growing continent. But the conversation around total addressable market, and true market size opportunity is a lot more nuanced than Africa's topline population number.

2:25 - GreenTec Capital Partner's Maxime Bayen discusses GSMA research on mobile adoption and digital literacy
4:39 - The Subtext's Osarumen Osamuyi on how he thinks about market size and the exercises he uses to better quantify market opportunity
9:41 - NALA's Benjamin Fernandes on their product's impact on addressable market and digital literacy 
12:10 - Yoco's Katlego Maphai on how Yoco is targeting non-consumption
14:27 - A discussion with Jehiel Oliver on market-creating innovations
17:48 - Justin and Sayo discuss digital literacy
21:21 - Justin and Sayo look further into expansion as a corollary to the market size conversation

In nuanced and fragmented environments, how are startups in African markets getting their products and services in the hands of their customers at the last mile?

1:55 Maxime Bayen, of GreenTec Capital partners and formerly of GSMA, on mobile technology
4:00 Keith Davies, formerly of Zoona, on agent networks
5:24 Katlego Maphai, CEO of Yoco, on building trust offline
6:36 Abolore Salami, CEO of Riby, on B2B2C business models
8:11 Antonio Bruni, CEO of Picup, on last mile delivery
13:50 Justin and Sayo discuss market size

Leapfrogging - what is it? What is it not? What is it good for and what are its limitations? We speak to Yoco's Head of Expansion, Marcello Schermer. 

They say that the difference between the US and Africa is that the US has competition while Africa has complexity. And a big reason for its complexity is a lack of infrastructure.

It compels many startups to build infrastructure, invest in other market-making activities and/or to diversify earlier in their journey to make their businesses work. How are startups across the continent building sustainable businesses in this environment?

2:57 - Kasha's Joanna Bichsel

10:56 - MAX.ng's Tayo Bamiduro & Chinedu Azodoh

18:17 - BRCK's Erik Hersman

23:06 - Hello Tractor's Jehiel Oliver

32:07 - a conversation between Justin and The Flip's b-mic, Sayo Folawiyo.

A tenet of entrepreneurship getting as close to the customer or end-user as possible, to best understand and implement solutions for them. But what does this look like across the continent, where the set of problems and opportunities are unique to the market and context in which entrepreneurs are operating?

In this episode, Justin speaks with founders who are building businesses by intimately understanding the problem and their end-users - by taking the worm's eye view.

3:39 - SafeBoda co-founder Ricky Rapa Thomson

10:46 - Lumkani co-founder and CEO David Gluckman

16:27 - Farmcrowdy founder Onyeka Akumah

23:25 - a conversation between Justin and The Flip's b-mic, Sayo Folawiyo.

Introducing The Flip - an editorial-style podcast exploring contextually relevant insights from entrepreneurs and investors changing the status quo in Africa. 

The name The Flip comes from the opportunity to flip the script – question some of the pervasive narratives on entrepreneurship, challenge the ubiquity of Silicon Valley thought leadership, and champion the entrepreneurs building a future inspired by Africa. 

Produced and hosted by Johannesburg-based entrepreneur and American expat Justin Norman. Sayo Folawiyo is the executive producer and b-mic.