Restoration Pros Unplugged

The Floodlight Blueprint: Sales Leadership That Drives Restoration Growth


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In this episode of Restoration Pros Unplugged, host Clinton James interviews Chris Nordyke, President and Co-founder of Floodlight Consulting Group, to unpack what it really takes to build and scale high-performing sales teams in the restoration industry.

With deep industry experience and a passion for business growth, Chris shares the foundational strategies behind Floodlight’s success and how their Fractional Sales Leadership model is transforming how restoration companies pursue and close profitable commercial work.

Key topics covered in this episode:

  • Chris’s journey from the field to leading one of the industry’s top consulting firms

  • The origin and mission behind Floodlight Consulting Group

  • The value of 1-on-1 custom consulting for restoration owners and leadership teams

  • What makes Floodlight’s Fractional Sales Management service a game-changer for companies wanting to grow without hiring full-time sales managers

  • How to build and lead sales teams that consistently land commercial restoration contracts

  • The most critical KPI’s every restoration company should be tracking to measure growth, accountability, and profitability

  • Insights into current industry challenges, future trends, and the move from hustle to strategic scalability

  • Why understanding and improving your company’s enterprise value is more important now than ever

  • Actionable takeaways restoration pros can implement immediately to gain clarity, momentum, and results

Whether you're a restoration veteran or a growth-focused business owner, this episode is packed with real strategies, data-backed insights, and expert perspective to elevate your operation.

Visit: floodlightgrp.com to learn more about consulting services, assessments, and training tools mentioned in the episode.

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Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

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Restoration Pros UnpluggedBy Clinton James

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