Ever thought about how one freezing-cold moment could change your entire career? That’s exactly what happened to Laura Fullerton. In this bite-sized episode, we dive into how Laura went from avoiding cold water like the plague to launching Monk - a smart ice bath company that’s gained backing from the likes of Anthony Joshua and James Watt.

She didn’t just build a product. She created a movement in cold water therapy. We talk about making the jump from concept to physical product, navigating hardware challenges, and why clarity of vision is essential when scaling a brand. There’s plenty to take away whether you’re still at the ideas stage or actively scaling your business.

Key Takeaways:

• Why personal pain points are the best business ideas
• Building a hardware product with no prior experience
• The biohacking boom and how Monk integrates wearable data
• How networking and clarity of purpose accelerated her funding and partnerships

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday - so makes sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

🔥 Want to take things further? Join me in person this October at the Festival of Entrepreneurs on the 8-9th October at the NEC in Birmingham. The Festival of Entrepreneurs is where 5-10,000 ambitious founders come together to learn from the people who've actually done it. I'm giving my listeners free 2-day passes.

Real entrepreneurs, real stories, real strategies - exactly like what you're hearing right now, but live and in person. Go to www.festivalofentrepreneurs.co.uk and grab your free pass before they're gone.

👉 Follow the show. Turn up in October. Screw It Just DO It!

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