In this episode Joe Polish interviews Richard Viguerie, who is now 82 years old. Richard is the pioneer of political direct mail and a writer on politics. He has helped put more than a few presidents in the White House with the concepts he’ll share in this interview. Today you can go inside the mind of one of the true experts in direct marketing.

Here’s a glance at what you’ll learn from Richard in this episode:

• Why it’s important to own a category in a marketplace
• Viguerie’s Four Horsemen of Marketing for greater impact, influence, and contribution
• The Simple 4-Step Plan to simplify, execute, and drive momentum
• The workhorse of marketing is still _______ _______ (HINT: it’s not internet marketing)
• Why long letters work to get you greater results
• What are the most important components of your marketing message?
• How to set up an accountability board - to keep you on track
• What’s the most important political marketing strategy you can use today?
• The 3 best authors you can learn from
• What’s the greatest marketing campaign and letter you can study and learn from in modern history?
• Why developing a deep understanding of the lifetime value of a client can alter your business future
• And more….

Shownotes and links from this episode can be found at: www.10xtalk.com/90