“The reality is that a lot of people are very good at doing business, but they're not teaching people how to do business.” Today, Leila (@LeilaHormozi) addresses four common misconceptions hindering business growth, providing practical strategies to overcome them. She emphasizes the importance of understanding market potential, effectively scaling services, mastering business operation duplication, and decisively managing personnel issues for businesses with revenues between $250,000 and $20 million.

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

Timestamps:

(0:54) - 1st Lie: “My market is too small.”

(6:34) - 2nd Lie: “My service can’t be scaled.”

(10:14) - 3rd Lie: “I can’t duplicate myself.”

(14:12) - 4th Lie: “I can’t fire that one employee.”

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