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Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch chat with Adam Terranova, Senior Director of Marketing (Trade Brands) at Authority Brands, about franchising. Adam, with over a decade of experience in franchise marketing and brand growth, started his career at Philly Pretzel Factory as Marketing Director, where he spent seven years expanding the brand. He later led marketing at WOWorks as Senior Director of Strategic Initiatives, before joining Authority Brands. Adam explains how franchising offers strong brand power, marketing support, and a proven growth system, helping franchisees avoid mistakes and succeed faster through collaboration and shared resources.

In this episode, here's what you can expect to learn:

1. How franchising provides a proven system and brand power for growth.

2. Why franchisees benefit from marketing support and shared resources.

3. The value of collaboration and flexibility in local marketing efforts.

4. How joining a franchise helps avoid costly mistakes and accelerates success.

5. Why Authority Brands supports long-term franchisee success with the right tools.

Timestamps⏰

[00:00] - Recap

[02:09] - Episode Intro & Meeting Adam Terranova

[03:26] - Adam's Journey: From Philly Pretzel to Authority Brands

[05:06] - Benefits of Joining a Franchise

[06:34] - Collaboration Between Franchise Operators and Support

[10:29] - The Challenge of Franchisees Operating Too Close Together

[12:46] - How Franchisees Can Collaborate Through Best Practices

[16:39] - Transitioning from a Successful Business to a Franchise Model

[24:16] - AI and Automation: How It's Changing Home Service Marketing

[29:03] - The Importance of Speed in Emergency Services Marketing

[35:09] - The Role of Local Pages and Geo-Targeting in Digital Marketing

[39:52] - Local Marketing Strategies and Building Brand Loyalty

If you found this conversation with Adam Terranova helpful, please leave us a review (5 stars would be greatly appreciated 😉).

Links & References:

LinkedIn:

• Adam Terranova

• Authority Brands

• WOWorks

• Philly Pretzel Factory

Website:

• Authority Brands

• WOWorks

• Philly Pritzel Factory

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Lace.ai

• Autobot.ai

• ServiceWorldExpo

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk