In this episode, we sit down with Dr. Danny Clarke, Chief Business Officer of Amplify Hearing USA to discuss the demand and opportunity of offering audiology and hearing care to your patients. 

Key Takeaways:

1. Only 20% of Americans who have hearing loss use hearing aids. In Europe where audiology and optometry are close partners, it's more than 33%. In the UK and Denmark, it's over 45%.
2. In Europe, 48% of hearing aids are fit in private optometric locations.
3. When available, vision care patients are more than open to receiving hearing care in their optometry office and vice versa. Hearing patients are more than open to receiving vision care from optometry practices that offer it. It provides significant convenience that patient consumers want and rests on the trust optometrists have built with their patients. The average consumer with hearing loss has no idea where to go for hearing care.
4. Like so many other opportunities, team training and education on the "why" is critical to success. 
5. The availability of OTC hearing aids have dramatically increased the awareness of hearing loss and hearing care, further driving the opportunity for success in this space. 

What Dr. Clarke is reading: 

•  Thinking in Bets by Annie Duke

Practice Advantage Reading List

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