Empathy is a term that’s batted around in healthcare a lot these days. It’s part of the push to get back to a patient-centric view of health and healthcare. The idea is to understand where patients are coming from to help create experiences within the healthcare system that will meet their needs more effectively and improve patient engagement. So Marquise Stillwell of Openbox, Marcus Whitney of Health:Further, and John Farkas of Golden Spiral Marketing sat down for a live podcast at Health:Further 2017 to talk about empathy, design, and the patient experience. Except, that’s not exactly how it went. Instead, the three of them challenged the idea of empathy and took the conversation in a direction that no one really expected. There's something in there for everyone - patients, physicians, entrepreneurs, designers and more.