Want more leads and loyalty without wasting ad dollars? Start here.

In this episode of Around the Campfire, Katie Donovan sits down with Jason Price, Director of Marketing at My Plumber Plus, to explore how AI and community-driven marketing are transforming growth for home service businesses.

Jason breaks down how to think differently about brand, where AI fits in (and where it doesn’t), and why building a community outside the job creates loyalty that marketing dollars can’t buy.

If you’re in HVAC, plumbing, or electrical and looking for fresh strategies that actually drive growth, this one’s packed with takeaways you can act on right now.

Additional Resources:

Connect with Jason Price on LinkedIn

Learn more about My Plumber PLUS

Connect with Katie Donovan on LinkedIn

Follow Camp Digital on LinkedIn

Learn more about Camp Digital

Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network)

Chad on LinkedIn

Chad Peterman | CEO | Author

Peterman Brothers Website

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

• AI helps streamline marketing—but only works if it sounds like you.
• The best brands feel human, even when powered by automation.
• Community involvement creates loyalty and word-of-mouth that paid ads can’t touch.
• Customers don’t just want service—they want a relationship with a brand they trust.
• Marketing in 2025 means blending tech and trust. One without the other won’t scale.