In this episode of Skin Anarchy, host Dr. Ekta Yadav sits down with Irina Mazur, Chief Product and Marketing Officer at Revieve, to explore how AI is revolutionizing beauty—not just in products, but in personalized consumer experiences. With a background in mobile tech and digital health, Irina brings a deep understanding of how data can solve real-world problems—especially in an industry where personalization has become a buzzword.

Revieve is building something different: a diagnostic platform that uses selfie-based analysis and hundreds of proprietary skin metrics to provide tailored skincare, makeup, and wellness recommendations—without collecting any personally identifiable data. But this isn’t just about tech. It’s about helping people understand the truth about their skin, bridging the gap between perception and clinical reality, and empowering consumers to make smarter, more confident choices.

Irina shares how the company’s approach to personalization goes far beyond basic filters. It adapts to the user, the brand, the category, and even the shopping environment. And for retailers, Revieve delivers serious impact: boosting conversions, increasing basket size, and even informing product development through anonymized insights.

If you're curious about the future of diagnostics in beauty, the role of AI in lifestyle-based skincare, or how trust and transparency are redefining the industry, this conversation is a must-listen. Tune in to discover how Revieve is building the infrastructure for the next generation of intelligent, ethical, and personalized

To learn more about Revieve, visit their website and social media.

CHAPTERS:

(0:00) Introduction to Irina Mazur and Revieve

(1:05) Irina's Career Journey and Tech Influence in Beauty

(2:46) The Evolution of Beauty and Consumer Interactions

(4:00) Revieve's Comprehensive Consumer Journey

(5:58) The Real Meaning of Personalization in Beauty

(9:03) Skin Analysis Through AI and Consumer Perception

(12:04) Educating Consumers on Their Skin Health

(14:01) How Revieve Guides Product Recommendations

(25:53) Wellness Integration into Beauty and Future Expansion

(29:12) Closing Thoughts on the Future of Personalization in Beauty

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