Few restaurant brands, if any, have stayed at the forefront of innovation like Wow Bao, a concept that began as a small Chicago storefront and has now spread to more than 700 “dark kitchens” across the country. Also, Wow Bao recently rolled into thousands of CPG outlets and is plotting a future in web3 that could change the game as we know it. CEO Geoff Alexander joins QSR editorial director Danny Klein to discuss it all, what’s next, and how you lead from the cutting edge during one of the most vivid paradigm shifts on record.