The Marketing Companion

The future of social listening


Listen Later

Most brands depend on social listening platforms to gauge brand sentiment, consumer feedback and competitor activities. But what happens in a world where most customers don't want to be seen and heard? Sara Wilson is working on this problem and in this new episode, we explore new ideas about community, conversations and the critical aspects of consumer insight in an AI World.    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.
...more
View all episodesView all episodes
Download on the App Store

The Marketing CompanionBy Mark Schaefer

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

86 ratings


More shows like The Marketing Companion

View all
The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,056 Listeners

The Knowledge Project with Shane Parrish by Shane Parrish

The Knowledge Project with Shane Parrish

2,637 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

Finding Mastery with Dr. Michael Gervais by Dr. Michael Gervais

Finding Mastery with Dr. Michael Gervais

1,660 Listeners

Pivot by New York Magazine

Pivot

9,040 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,981 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

347 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,279 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,180 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

147 Listeners

Hard Fork by The New York Times

Hard Fork

5,425 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

155 Listeners

ReThinking by TED

ReThinking

617 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

78 Listeners