In this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes of WorkHero discuss with guests Kimberly Sevilla, Founder of Shelter Air and Peter Troast, Founder & CEO of Energy Circle LLC, how to craft a compelling brand identity, build a high-impact website, and leverage AI for content creation. Whether you're launching a new HVAC business or revamping your marketing strategy, this episode provides critical insights on standing out in a saturated market.

Kimberly shares her expertise in targeting the right customer through a tailored visual identity. Peter brings years of experience in website development, SEO, and digital branding strategies for service businesses.

Expect to Learn

- How to create a strong visual identity that reflects your HVAC business values.

- Tips on using AI and freelance platforms for affordable branding and logo creation.

- Best practices for building a functional, story-driven HVAC website.

- The value of storytelling and blogging for local SEO and customer engagement.

- Balancing authenticity with automation in customer communication.

Episode Breakdown with Timestamps

[00:00:00] – Introduction to the Episode

[00:01:27] – Welcome to HVAC Know It All

[00:01:52] – Visual Branding Fundamentals

[00:04:23] – Standing Out in a Sea of Sameness

[00:07:32] – DIY Branding Tools & Advice

[00:10:29] – AI vs Human Touch in Branding

[00:11:44] – Storytelling as a Marketing Tool

[00:15:30] – Making Contact Easy for Emergencies

Follow Kimberly Sevilla on:

LinkedIn: https://www.linkedin.com/in/kimberlysevilla

Company's Website: https://shelter-air.com/

Company's LinkedIn: https://www.linkedin.com/company/shelterair

Company's Facebook: https://www.facebook.com/ShelterAir/

Company's Instagram: https://www.instagram.com/shelter.air/?hl=en

Follow Peter Troast on:

LinkedIn: https://www.linkedin.com/in/petertroast

Instagram: https://www.instagram.com/petertroast/?hl=en

Facebook: https://www.facebook.com/peter.troast/

Company's Website: https://www.energycircle.com/home-page

Company's LinkedIn: https://www.linkedin.com/company/energy-circle-llc

Follow Furman Haynes on:

LinkedIn: https://www.linkedin.com/in/furmanhaynes/

WorkHero: https://www.linkedin.com/company/workherohvac/

Follow Gary McCreadie:

LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/

Website: https://www.hvacknowitall.com

Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/

Instagram: https://www.instagram.com/hvacknowitall1/