
Sign up to save your podcasts
Or


Season 5, Episode 5 of The Pest Control Marketing Domination Podcast dives into the evolution of the Google search results — from the days of “10 blue links” to today’s blended, crowded SERP filled with ads, local map results, videos, FAQs, and now AI Overviews. If you’ve noticed fewer clicks, fewer calls, or less obvious ROI even when you’re “ranking,” this episode will help you understand what changed, why it changed, and how these new layouts are reshaping the customer journey for pest control companies.
We break down what AI Overviews and modern SERP features mean for local operators, including the growing competition for visibility above the fold and the way Google is increasingly answering questions directly. You’ll learn how to shift from a “rankings-only” mindset to a multi-surface visibility strategy that improves outcomes across organic search, Google Business Profile, and high-intent local discovery.
Finally, we lay out a practical path forward: how to structure your website content, build trust signals, and create “best answer” resources that can earn citations and links inside AI Overviews — so your company stays present even when Google reduces traditional click-through opportunities. This is the new playbook for staying competitive as search continues to evolve.
Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026.
Casey Lewis
[email protected]
(925) 464-8383
Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google:
https://g.page/r/CT9-E84ypVI0EBM/review
By Casey Lewis5
1313 ratings
Season 5, Episode 5 of The Pest Control Marketing Domination Podcast dives into the evolution of the Google search results — from the days of “10 blue links” to today’s blended, crowded SERP filled with ads, local map results, videos, FAQs, and now AI Overviews. If you’ve noticed fewer clicks, fewer calls, or less obvious ROI even when you’re “ranking,” this episode will help you understand what changed, why it changed, and how these new layouts are reshaping the customer journey for pest control companies.
We break down what AI Overviews and modern SERP features mean for local operators, including the growing competition for visibility above the fold and the way Google is increasingly answering questions directly. You’ll learn how to shift from a “rankings-only” mindset to a multi-surface visibility strategy that improves outcomes across organic search, Google Business Profile, and high-intent local discovery.
Finally, we lay out a practical path forward: how to structure your website content, build trust signals, and create “best answer” resources that can earn citations and links inside AI Overviews — so your company stays present even when Google reduces traditional click-through opportunities. This is the new playbook for staying competitive as search continues to evolve.
Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026.
Casey Lewis
[email protected]
(925) 464-8383
Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google:
https://g.page/r/CT9-E84ypVI0EBM/review

229,646 Listeners

39,212 Listeners

4,421 Listeners

20 Listeners

52 Listeners

4,481 Listeners

730 Listeners

172 Listeners

97 Listeners

518 Listeners

10,999 Listeners

123 Listeners

258 Listeners

29 Listeners

8 Listeners