In today’s episode, I sit down with Rudy Mawer, a world-class entrepreneur and marketing expert, to explore the balance between corporate structure and entrepreneurial freedom. We discuss the importance of leveraging corporate principles like standard operating procedures (SOPs) to scale businesses, while also maintaining the agility of entrepreneurship. Rudy shares his experiences from building multi-million dollar businesses and how applying frameworks from major corporations can be a game changer for entrepreneurs. I also dive into my AAA strategy—alignment, action, and adjustment—which helps entrepreneurs build lasting success while handling the inevitable challenges that come with growth.