The Hidden Objection Killing 99% of Your Sales

What if fear—not price or timing—is the real reason you’re losing deals? 🤯 In this episode, Ian Ross breaks down the hidden emotional blocks that kill sales and reveals how top closers use emotional intelligence, not pressure, to win trust and close confidently.

Video Replay | The Hidden Objection Killing 99% of Your Sales

https://www.youtube.com/watch?v=M96b3RmHuWg&t=3s

Close More Sales | The Hidden Objection Killing 99% of Your Sales

Welcome to the Close More Sales Podcast. Our purpose is to empower sales professionals and entrepreneurs to push themselves to grow, achieve unimaginable success without burning out, and ultimately transform their lives. 

I'm Ian Ross, and I'm obsessed with all things sales. I work with teams nationwide to make more money by asking better questions. The most proven path to achieving financial freedom is maximizing your earning potential, and the sales role is the lowest barrier with the highest possible ceiling for entry onto that path. Anyone can become a killer salesperson with the right techniques, mindset, and consistency. 

Everything we cover on this podcast is geared toward one thing, helping you close more sales, so you can live the life you want. 

If you get any value from this episode today, follow, subscribe, and tell us what you got out of the show in the comments wherever you listen to this podcast. 

And if you'd like to get better at what you do, text CLOSE to 33777. And we'll help you out along the process. 

Ian Ross | Close More Sales

⁠⁠www.objectionproofselling.com⁠⁠

Instagram | ⁠⁠https://www.instagram.com/vividselling/⁠⁠

Takeaways | The Hidden Objection Killing 99% of Your Sales

1. Fear Needs to Be Heard, Not Fixed
Most sales are lost because prospects don't feel emotionally safe, not because of price. Instead of using logic to overcome fear, create space for prospects to express their real concerns.

2. Two Types of Resistance Exist
- Credibility Resistance: Prospects doubt your offer's legitimacy
- Fear-Based Resistance: Prospects doubt their own ability to follow through

3. Normalize Hesitation, Don't Pressure
Use phrases like "Other people I've spoken to usually have one or two hesitations at this point" to invite prospects to share their true concerns without feeling judged.

4. Charge Towards Objections
Don't avoid or minimize resistance. Instead, directly and compassionately address potential fears by asking specific questions that help prospects articulate their underlying concerns.

5. Persuasion is About Emotional Clarity, Not Charisma
True sales success comes from understanding resistance, creating safety, and helping prospects find certainty - not from personality or high-pressure tactics.

The core message: Help prospects convince themselves by creating emotional safety and understanding their real hesitations.

Get a template breaking down what we do in a follow-up call. Text, FOLLOW UP to 33777 

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