What does it really take to move from simply having a message to building a message that truly lasts? That’s the question we answer in this episode of Speaking with Confidence.

This week, we dig deep into the art and science behind powerful communication not just what you see on stage, but the systems, preparation, and intentionality that make those moments matter. I’m joined by Jared Cagle, Executive Vice President of Content at Maxwell Leadership. Jared is a master of helping communicators, authors, and thought leaders craft messages that create lasting impact. He’s been directly involved with the development, publishing, and global expansion of John Maxwell’s legendary leadership content, and he shares a behind-the-scenes look at what it really takes to influence at scale.

In our conversation, Jared Cagle and I talk about the recent International Maxwell Conference, with Jared offering his highlights and lessons learned from running the show behind the curtain. We discuss the real meaning of connection and community, why the hallway conversations are sometimes more transformative than what happens on stage, and how being genuinely interested in others is foundational to meaningful leadership and influence.

Here’s what we cover in this episode:

Jared’s role at Maxwell Leadership and the intentional system behind crafting memorable messages

Why community and connection matter more than just great content

The power of being interested in others and making them feel valued

Jared’s unique career journey from cold calls to leading content for a global brand

Lessons from getting “in the room” with world-class leaders and how to add value

The relationship between reading, writing, and effective speaking

Practical advice on building messages that last and how the market determines message longevity

The importance of making your message about the audience, not just yourself

Confidence vs. preparedness: what the top speakers and leaders really feel before walking on stage

How to contextualize your message for different audiences and make every moment of interaction count

Why starting small and serving locally can create ripple effects of influence

What’s next for Jared, the legacy work with John Maxwell, and how you can get involved with Maxwell Leadership

Whether you’re an aspiring speaker, established leader, or someone passionate about communicating with more impact, this episode will give you actionable strategies and a fresh perspective on what it takes to build a message and a legacy that lasts.

Connect with Jared:

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