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Hot Take Incoming: The practical over the sensational is key when using AI in marketing.

In this lively episode of 'Auto Collabs', we're joined by Kelly Good Stoop, the Regional Vice President at Lotlinx. Kelly shares her journey from being an "army brat" moving across continents to shaping the cutting edge of automotive digital marketing. From her early days selling traditional advertising to spearheading advanced digital strategies, Kelly's story is about adaptability and foresight.

The conversation pivots around the fascinating intersection of technology and marketing, with Kelly detailing how AI and machine learning are revolutionizing how dealers connect with customers. Her experiences range from broadcasting to digital platforms, offering a unique perspective on both the challenges and innovations within the automotive space. 

Timestamped Takeaways

0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo

4:26: The shift from traditional to digital advertising in automotive

6:29: Embracing digital trends in the auto industry

8:51: Lotlinx's strategic use of data and AI to optimize dealership marketing.

14:58: The influence of Kelly's diverse upbringing

18:55: Kelly's strategies for engaging with new ideas and technologies at industry events

Kelly Good Stoop is the Regional Vice President of Lotlinx

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