The Hotel Florist®

Welcome to today's episode where we debunk the myth that being a hotel florist automatically increases your sales. We'll explore the common misconceptions, set realistic expectations, and discuss the real factors that influence business growth. Plus, we'll dive into the importance of marketing and share alternative strategies to boost your sales. Grab your favorite drink, get comfy, and let's get into the truth about being a hotel florist!

1:15 Common misconception that securing a hotel florist position will lead to a significant boost in sales.

2:30 Understanding what being a hotel florist can really do for your overall business sales.

4:10 Various factors that actually influence sales growth, such as market demand, quality of service, and client relationships.

5:45 Why you need to keep marketing your business and not just rely on the hotel florist title to grow your sales.

7:00 Alternative strategies to increase sales, llike offering different services and reaching out to new types of clients.

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we're diving into the powerful idea that you get to decide how life unfolds for you. We'll explore how to prevent burnout by staying true to your values and reclaiming your power. I'll discuss the red flags that signal you're not walking in your power and share creative ways to offer services that align with your values. Plus, we'll talk about blazing your own trail, embracing fear, and confidently making decisions that shape the life and business you truly want.

0:30 How to prevent burnout in your business

2:05 The lie we believe about our values that hands our power over to others

3:40 We get to decide to defy what we've been taught and take our power back

4:21 The red flags that tell us we are not walking in our power

6:10 How you can get creative and come up with services that don't compromise your values

8:30 You get to blaize your own trail

9:20 Why you need to get used to moving and making decisions with fear

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Welcome to today's episode. If you're looking for stability but struggling with confidence, this one's for you.

We'll start by talking about why stability isn't something you achieve, but something you build. I'll explain how confidence and stability go hand in hand and share how staying committed, even in the smallest areas of my life, helped me gain confidence. We'll also dive into the innate beliefs that might be holding you back and end with a challenge designed to help you gain confidence.

Let's get ready to tackle this journey to stability and confidence together!

0:50 Why stability is not a result of something you achieve 

2:27 The reason confidence and stability go hand in hand

4:03 How staying committed, even in the smallest areas of my life, helped me gain confidence

6:55 Innate beliefs that are holding you back

9:10 A challenge for you to gain confidence

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we're talking about transitioning from those holiday cash injections to creating sustainable flower bars for events.

We'll start by discussing the differences and benefits of flower bars versus one-off deliveries. I'll share my specific sales strategy for pitching flower bars and where I find contacts to pitch holiday flower bars to. Plus, we'll cover how to manage a team to help with the flower bars.

Get ready to turn those seasonal spikes into year-round success!

1:05 The differences and benefits of flower bars vs. one-off deliveries

2:50 My specific sales strategy for pitching flower bars 

5:40 Where I find contacts to pitch holiday flower bars to

7:05 How to manage a team to help with the flower bars

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Welcome to today's episode! We'll be discussing the differences between freelancers and employees and what that means for your floral business.

We'll start by explaining the distinction between a freelancer and a contracted employee. I'll share how I used freelancers in my own floral business and why hiring contracted employees can be so important. Plus, we'll discuss tips for negotiating rates with your contracted employees to ensure everyone is happy.

1:07 The difference between a freelancer and someone who is contracted as an employee

2:30 How I used freelancers in my floral business

4:10 Why hiring contracted employees is important

5:13 Negotiating rates with your contracted employees 

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In today's episode we're talking about what it means to be an "in-house" florist and how you can make it work for you.

We'll start by explaining what it means to be an in-house florist or artist in residence. I'll share how I saved a hotel a lot of money by pitching myself as their in-house florist, and also how I initially failed at pitching this idea and what I did differently next time. Finally, we'll cover what to do if you're new to a hotel and they aren't familiar with the concept of an in-house florist

0:30 What it means to be an in-house florist or artist in residence

2:00 How I saved the hotel a lot of money by pitching to be an in-house florist

4:30 How I failed to pitch the in-house florist option correctly and what I did differently next time

7:05 What to do if you are new to a hotel and they aren't familiar with an in-house florist

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In today's episode, we're talking about what to do if you find out a hotel already has a florist.

We'll start with some key questions you can ask to get the information you need. Then, I'll share what to do if they're happy with their current florist and don't want to work with you right now. We'll also discuss why their loyalty to their current florist is actually a good thing and how a "no" isn't final—it's just a "not right now" and how you can plant seeds for the future.

Tune in now and let's turn those challenges into opportunities!

:30 What you can ask the hotel to get the information you need

1:30 What to do if they are happy with their current florist and don't want to work with you

3:09 Your next hotel client is on the other side of the fear

4:10 Why loyalty to their current florist is actually a good thing

4:45 It's not a "No" it's just not right now and how you can plant seeds

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Hi Flower Friends, welcome to today's episode. We're diving into some of the top questions I get about insurance, budgets, and exclusivity rights in the floral industry.

We'll start by easing your worries about what kind of insurance you need. Then, I'll explain why General Managers know their floral budget and how the budgeting process works in a hotel. We'll discuss how hotel budgets can be adjusted to accommodate floral needs and cover certain situations where your exclusivity contract clause might not apply.

0:35 Why you don't need to stress about what kind of insurance you need 

1:32 Why GMs know their floral budget and how the budgeting process works in a hotel

3:30 How the hotel budget can moved around to accommodate floral budgets

4:45 Certain cases where your exclusivity contract clause does not apply

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In today's episode of The Hotel Florist Podcast we're continuing our deep dive into creating proposals that convert and adding in the five essential clauses you need in your hotel floral contract.

We'll start by breaking down what goes into a proposal versus a contract. I'll share how I decide on weekly and monthly flower installations and what hotels really want to see in your proposal. We'll cover the importance of an exclusivity clause, protecting your designs, and ensuring you get credited to build your brand identity. Plus, I'll explain how to safeguard your business from cancellations and no-shows and outline the next steps in your contract.

Let's make sure your proposals and contracts are set up for success!

0:35 Highlighting what goes into a proposal vs. a contract

1:30 How to decide what flowers to install weekly and monthly

3:47 What hotels really want to see in your proposal

4:14 Why an exclusivity clause is so important

4:32 How to protect your designs

4:50 Making sure you are credited for your designs to build up your brand identity and equity

5:30 How to protect your business from cancellations and no-shows

6:36 The contact is here to outline what are the next steps

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In today's episode, where we're going to chat about crafting proposals that convert.

I'll start by sharing the number one thing I've learned on my journey and from working with clients. We'll talk about what makes hotel proposals different from weddings and event proposals, and the type of proposal that converts a lot faster. I'll also cover what you should include in your proposal and why sometimes, less is more.

:30 The number one thing that I have found on my journey and working with clients

1:30 What makes a hotel proposal very different from weddings & event proposals

3:30 The type of proposal that coverts a lot faster

4:22 What to include in your proposal

6:30 Why less is more when it comes to creating a proposal 

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST