The Hotel Florist®

Hey everyone! Welcome to today's episode, "How To Do Something You Have No Clue About." I'll start by sharing my own experience of being asked to do something completely outside my expertise and how I managed it for my clients. We'll talk about how I gathered the necessary information to create a detailed proposal and the conclusions and solutions I came up with for tasks beyond my scope of knowledge. I'll explain why being transparent about your process and setting expectations upfront is crucial for building successful teams. Finally, I'll discuss how bringing in a knowledgeable team member benefited both the hotel and my business. Let's dive in and learn how to handle the unknown with confidence!

1:05 My experience with being asked to do something I had no clue about and what I did for my clients. 

3:23 How I gathered information to be able to create a detailed proposal.

4:15 The conclusion that I came to and the solution I came up with regarding things beyond my scope of knowledge.

5:40 Why being transparent on how you work and setting expectations upfront is the key to building successful teams. 

8:00 How bringing on a team member to fill my knowledge gap benefited the hotel and my business.

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Hey everyone! Welcome to today's episode, "Prostitute Energy vs. Lover Energy." We're diving into some intriguing concepts today, starting with what exactly prostitute energy is and how it differs from lover energy. We'll help you understand which energy you're operating in when pitching yourself to clients, and explore the shadow side versus the illuminated side, and how these show up in your business. Get ready for an insightful and transformative discussion that could change the way you approach your work!

1:15 What exactly is prostitute energy

2:10 What is lover energy

3:25 Understanding which energy you are operating in when you are pitching yourself to clients

5:20 The shadow side vs the illuminated side and it shows up in your business

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Hey flower friends! Welcome to today's episode, where we'll kick things off with a strategy to grab a hotel's attention online and I'll also explain why hotels usually don't work with wedding florists. We'll also talk about the importance of prioritizing consistent income while adding wedding and event income on top. Plus, I'll share some creative ideas for social media content that will make hotels take notice. Let's dive in and get those hotels to notice your amazing floral work!

1:00 The strategy for getting a hotel's attention online

3:26 Why hotels don't typically work with wedding florists

5:30 Priotitzing consistent income and having wedding and event income ontop 

6:40 Ideas for social media content that will get the attention of a hotel

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Welcome to today's episode where we dive into what it means to build brand equity in your floral business.  We start with the humble origins of my brand and how you can excel by leveraging what's already within your reach. We discuss the importance of aligning your actions with your business goals and why I focused on luxury clients to build brand equity. We'll explore what you are building for the long term and the crucial role of contracts in your business. Finally, we'll define brand equity and explain its significance. Tune in for insights on creating lasting value for your brand.

0:30 The humble origins of my brand 

2:03 How to excel in areas that are already at your fingertips

3:30 The importance of doing things that are aligned to what you want for your business

5:10 Why I chose to focus on luxury clients to build brand equity

7:00 What are your building for the long term?

8:05 Why contracts are so important for your business

9:00 Exactly what brand equity is

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Hi Flower Friends, in this episode, we explore the importance of valuing your values when working with new clients. We'll start by discussing why I believe kitchen gardens will be a hot trend in the floral industry. I'll share how I added value to a hotel while outsourcing work and why having a large team doesn't necessarily mean you're successful. I'll offer advice on getting clear about the scope of work and determining the budget to avoid working for free. Learn how to negotiate budgets with hotels and send proposals with options. Finally, discover why the most successful entrepreneurs are those who stay true to their values. Tune in for valuable insights to help you thrive in your business.

1:05 Why I think kitchen gardens will be trending in the floral industry

3:20 How I added value to the hotel and outsourced the work at the same time

5:15 Having a large team does not equate how successful you are

6:20 My advice for getting clear on what the scope of work is

8:30 How to determine the budget so you don't work for free

11:00 How to negotiate a budget with the hotel and send a proposal with options

14:10 The most successful entrepreneurs are those who value their values

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In this episode, I share personal challenges faced in my business during 2022 and how I protect my peace during difficult transitions. I recount a valuable lesson learned from a conversation with a General Manager and emphasize the importance of building strong relationships for long-term success). I also discuss the unpredictability of contracts and why you should never assume a hotel is off-limits just because they already have a florist. Tune in to gain insights on navigating business challenges and seizing unexpected opportunities.

1:05 Challeges I faced in my business doing 2022

2:10 How I protect my peace when it comes to difficult business transitions

4:30 What I learned from a conversation with a General Manager

5:20 Why building relationships with people can get you farther in the long run

6:40 You never know when or for what reasons a florist may choose to leave their contract with a hotel

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we tackle the myth that you need a team before you can start pitching your services. Learn how you might be sabotaging yourself and your business and why it's crucial not to let fear dictate your actions. We discuss why the belief that you need a team first is actually counterproductive and why you should focus on landing clients first and worry about building your team later. Tune in for actionable insights to overcome these common entrepreneurial hurdles and start growing your business now.

0:30 How you are sabotaging yourself and business

2:10 Don't let fear determine how you show up in this world

4:10 Why thinking you need a team before you pitch is sabateur energy

6:20 Figure out how to land the client and then worry about the team

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Welcome to today's episode! If you're an entrepreneur ready to step up your game, this one's for you.

We'll dive into why you can't play small anymore and what you have to lose—and gain—when you ask for the sale. We'll explore the crucial role of mindset, how your thoughts impact your feelings, actions, and ultimately, your results. Plus, we'll discuss why a "No" doesn't mean there aren't plenty of "Yeses" waiting for you.

Let's boost your sales confidence together!

1:05 As an entrepreneur, you can't play small anymore

2:15 What you have to lose & gain when you ask for the sale

4:00 Why becoming aware of your thoughts and focusing on mindset is so important

5:00 How your thoughts impact your feelings, which impact your actions, which impacts the results

7:15 Just because you get a "No" doesn't mean there aren't "Yeses" available for you

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Welcome to today's episode where we are diving into the art of planning your designs specifically for hotels.

We'll start by exploring how your relationship with a hotel differs from working on events. I'll share my creative design process for hotels and explain how your consistent income benefits wholesalers and flower farmers. We'll also talk about the importance of educating your clients on smart flower choices and what to do if the GM doesn't like the flowers you installed.

0:30 Hotels rely on your expertise and trust your creative design process
1:05 My creative design process for hotels
3:00 How your consistent income benefits your wholesalers and flower farmers
4:15 The importance of educating your clients on smart flower choices
6:10 What to do if the GM doesn't like the flowers you installed

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In today's episode, we will talk about how important it is to let yourself be supported and how to manage your team effectively.

We'll talk about why having a team is essential if you want to grow beyond just yourself, and I'll share some tips on what to keep in mind when bringing new members on board. Plus, we'll cover what to do when things aren't going smoothly and how to best support yourself and your business.

1:05 The concept of building a team is not a finish line you run through but a journey. 

2:10 A team is required if you are looking to scale past yourself

3:05 What to keep in mind when bringing on new team members

4:50 When things aren't working, what you can do to change them

6:20 How to best support yourself and your business

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST