The Hotel Florist®

Hey there flower friends, in today's episode we're diving into the essentials of closing a hotel deal and what to prepare in your contract.

We'll kick things off with a step-by-step overview of the hotel closing process. I'll share what can set you apart when pitching your floral services and how to get the decision-maker to do a walkthrough with you. We'll also discuss strategies for finding out the hotel's budget and what distinguishes a successful florist from an unsuccessful one.

Get ready to dive in as we explore how to nail those hotel deals!

:20 A step-by-step overview of the process of closing a hotel

1:30 What will set you apart when pitching your floral services

2:20 How to get the decision-maker to do a walkthrough with you

4:50 How to get the hotel to tell you their budget

5:40 How a successful florist operates vs. an unsuccessful one

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Hey Flower Friends, in today's episode, we're going to explore the three key places you should be online to connect with hotel decision-makers.

We'll start with where General Managers and Directors of Operations hang out online. I'll dive into what your LinkedIn profile communicates about your floral business and what you should share on it. We'll also discuss the number one thing that should be on your website and how to build up your online portfolio for hotels, even if you've never worked with one before. Finally, we'll uncover where sales and events teams are spending their time online.

Let's boost your online presence together!

0:50 Where the General Managers and Directors of Operations hang out online

1:30 What your LinkedIn profile communicates about your floral business

2:30 What you want to share on your LinkedIn profile

4:04 The number one thing that should be on your website

5:30 How to build up your online portfolio for hotels even if you've never worked with a hotel before

6:05 Where the sales teams and events teams are hanging out online

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In today's episode, we're diving into the world of hotel management and clearing up some common confusions.

We'll start by breaking down the differences between a General Manager and a Hotel Manager, then explore the unique responsibilities of each role. We'll also discuss who's really making the decisions behind the scenes and what you need to know before stepping into a hotel.

Grab a notebook and pencil and let's dive into the ins and outs of hotel management!

0:44 Differences between a General Manager & a Hotel Manager

2:20 General Manager responsibilities

3:01 Hotel Manager responsibilities

4:20 Who is really making the decisions?

5:22 What you should have figured out before stepping into a hotel

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In this short, but impactful episode, we're tackling a common challenge: what to do if the GM "won't see you."

We'll start with what to say when they tell you the GM isn't available. I'll explain why doing your research is crucial when approaching a hotel for the first time and share tips on keeping your foot in the door. Plus, we'll discuss how practicing these techniques can build transferable skills for other areas of your floral business.

Let's turn those obstacles into opportunities together!

0:45 What to say when they tell you the GM is not available

1:36 Why doing your research is so important when approaching a hotel for the first time

2:30 Why and how you can keep your foot in the door

3:30 How practicing these techniques are transferable skills to other areas of your floral business

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

Hey flower friends! Welcome to today's episode. We're tackling a hot topic: why I don't agree with giving away free flowers.

I'll share why giving things away for free doesn't bring the exposure you might expect and how it affects your energy and mindset. I'll also dive into what I did in my business to gain real exposure without compromising my values. Remember, the only person who gets to decide your value is YOU.

1:00 Why giving things away for free will not get you the exposure you think it will

2:50 What you become an energetic match for when you turn a belief into a fact

3:30 What I did in my business instead to gain exposure

4:14 Compromising our values does not get us closer to the things we are valuing 

5:36 The only person who gets to decide your value is YOU

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for my free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

It has been a very emotional few months for me, so this last episode is definitely going to be on the more personal side. 

There have been a lot of ups and downs in the last few months, from almost selling a business to the deal falling through last minute.

To almost signing a client, to not signing a client last minute.

And in these moments, you truly have to hold to your belief, trust the timing and know that everything is happening for you.

As I always like to say, the universe always has my back.

In this episode:

• 1:20 Understanding my current energetics and reclaiming my personal power
  
  
• 4:30 Why I decided to let a client go after 301 installs together
  
  
• 8:47 Why identity work is really hard when it comes to making a switch or big decision
   
• 10:20 New opportunities I am trailblazing in 2023
  
  
• 12:30 The evolution of The Hotel Florist™ and where it is going

I did not come this far in the floral industry to only come this far. Therefore I am keeping the Monthly 1:1 60 min Coaching open for the foreseeable future. This 1-1 container is for you if you are ready to take your floral business to the next level - not alone! So let's get there together! I only work with a small number of clients per year and spots are limited. Click the link to sign up today: https://www.thehotelflorist.co/offers/YMgA4hFL

In just 28 minutes you could be on your way to landing your first hotel contract, click the link to watch the free masterclass to help you get started! https://webinarkit.net/webinar/registration/614280b6d795ba001862250d 

I'm excited about this week's episode because it's going to be very practical and a really nice review of how to get started working with hotels.

If you are a seasoned hotel florist and have already worked with hotels, or we've already worked together, this episode might not be for you.

But if you are someone that is sitting on the fence and have been thinking about working with hotels for a long time, and are like, 

"Okay, you know what? This is going to be the year…I'm going to pull the bandaid off…I know I can do this...but I'm just a little bit scared. 

Can you remind me again of all the things I'm supposed to do?"

This is episode is for you.

• 1:00 What exactly The Hotel Florist™ is and what it aims to do
  
  
• 2:02 Different ways you can be hired as a hotel florist
  
  
• 4:20 Different types of payment structures you can expect from working with hotels
  
  
• 9:05 What is consistent income and why it's so crucial to business growth
  
  
• 11:30 How do you make consistent income a as hotel florist and design your business around that?
  
  
• 14:30 How one 6 year contract generated a million dollars in business revenue
   
• 16:15 How The Hotel Florist™ brand was born
  
  
• 19:14 How do you actually start working with hotels?

Wondering how to start with hotels? The Hotel Florist™ Starter Kit offers no-bs guidance (literally less than an hour) on how to work with hotels. Click this link to automatically get $100 off if you buy within the next 24 hours! https://www.thehotelflorist.co/offers/zDtrEnPo 

If you want to learn more about how you can create a profitable and sustainable floral business, then I highly recommend my turnkey floral design program Petals to Profit.  Petals to Profit launched in 2019 when I hit my second consecutive multiple six-figure year working literally one day a week.  https://www.thehotelflorist.co/offers/9W42Pu8a 

Be sure to subscribe to our growing YouTube channel for more learning content on how to grow your floral business and create consistent income: https://www.youtube.com/@thehotelflorist

P.S. All my free resources are in one place, click the link to jumpstart your hotel floral business: https://thehotelflorist.com/free  

 I am really excited about today's episode because as you begin pitching and starting your journey as a hotel florist, you may find yourself coming across a lot of different challenging scenarios. What do you do if you don't hear back from anyone at all? What if the hotel you are reaching out to already as a florist? What if hotel after hotel declines your proposal saying they aren't interested  — or worse, they run away with the idea you proposed to them and hire someone cheaper…ouch.

We can talk about competition, but I think what we really need to do is shift our thoughts and deal with the real issue here…which is how to deal with rejection.

• 1:20 Understanding that rejection is a part of the game
   
• 4:00 Learning how to weed through the no's until you find the yes
  
  
• 6:15 My experience with rejection when breaking into the hotel floral industry
  
  
• 8:20 Confidence does not come from thinking, confidence comes through doing
  
  
• 10:30 The importance of keeping your foot in the door even when you get a "no"
  
  
• 12:30 What do you do when a hotel tells you that they already have florist?
  
  
• 18:00 What happens when that particular client doesn't respond and then runs off with your idea and then pitches it themselves?

The Hotel Florist Profit Method is the signature A-Z blueprint of how to pitch, land, design, and automate hotel partnerships. This program single-handedly has generated over $ 3.3 million dollars in hotel contract value for the members inside, in less than two years of enrollment. Use code THF10 for 10% off this signature program: https://www.thehotelflorist.co/offers/F5BDnbEJ 

Watch the free masterclass to learn how you can start creating consistent income through hotel partnerships today: https://webinarkit.com/webinar/registration/614280b6d795ba001862250d

I'm thrilled to interview in this episode, Kelly Carlson of Boone's Blooms.  Kelly went from a full-time sales career of 22 years to opening a floral studio out of her garage. 

In her first month as a full-time florist, she made 5 figures and her second month is on track for another 5 figures. 

I know there are a lot of you who listen to this podcast that have one foot in the floral world and one foot still in your corporate life, and you're trying to figure out.. is this even worth it? Are the risks real? Should I listen to my fears?

In this episode, Kelly share's her advice for those of you who are really looking at what your options are, and if now is the time to make the leap.

• 2:00 How Kelly decided to go from a full-time corporate sales job to selling flowers
  
  
• 5:21 How Kelly used her corporate background experience to jumpstart her flower shop and what she wished she would have known when first starting
  
  
• 7:22 The mindset struggles of going from a successful corporate career to starting over as a creative entrepreneur.
   
• 9:08 When Kelly knew it was time to quit her corporate job and go full-time floral creative.
   
• 14:08 Top resources and tools that helped keep Kelly on track and follow through.
  
  
• 20:02 What Kelly would tell you after her first full month in business and making 5 figures.

Flower friend, stop letting your fears get in the way of hiring and expanding your business. It's time to say goodbye to living in fight or flight mode constantly. It's time to make a name for yourself in this industry and live out the desires you've been secretly holding on to! Use Code THF10 for 10% off the Petals to Profit Program: https://www.thehotelflorist.co/offers/9W42Pu8a

I'm so excited about this episode of The Hotel Florist™ podcast because I get to introduce to you my mentor, Angharad Sage. She has precipitated a massively successful online spiritual mentoring and digital product business founded upon deep intimacy, your soul's unique expression, and breaking the rules.

Her favorite place to get to know each other & channel free content is Instagram, her handle is @angharadsage

Here is what we discuss in this episode:

• 1:12 How important is private mentorship 
  
  
• 4:00 Shifting our paradigms and beliefs about asking for help
   
• 7:20 How deep support changes our timelines
  
  
• 9:30 Our business as an extension of ourselves is impacted by everything
   
• 15:30 From postpartum depression, personal & business challenges, to discovering personal development
  
  
• 19:00 Walking with those who have already done the thing you want to do versus sitting in your box
  . 
• 22:00 How to pull up a chair to a different table and break free of the situation you feel you are stuck in.
   
• 27:00 Knowledge is not power, integration is power.

Are you ready to invest in yourself with 1-1 mentorship? Then the 1:1 Telegram 30 days container is perfect for you.  Spaces are limited, so follow this link to learn more: https://www.thehotelflorist.co/offers/zT68Vjpg 

P.S. Wondering what a hotel florist is and what the first steps you can take to get started creating consistent income?  My free masterclass will get you up to speed and ready to walk through the doors of a hotel in as little as 30 minutes. Watch the class here --> https://webinarkit.com/webinar/registration/614280b6d795ba001862250d