The Hotel Florist®

I have a bit of a confession, this week's episode was going to be super "legit" about how to get your foot in the door when working with hotels, but I decided we are not going going to talk about that because there are more important things I want to share with you.

This episode focuses on the best lessons I have learned by taking a risk and here are some of the things I am sharing with you:

• 3:10 You are your best return on investment 
  
  
• 6:50 You have to go first in order to lead the change you want to see in your life
  
  
• 11:46 Why I cannot ask of others what I have not done myself
  
  
• 13:07 Realizing that I have never let myself down, so why would I start now?
  
  
• 16:30 How I honor the seasons in my life without placing meaning on them
  
  
• 21:56 The moment you look for outside validation, you are outside of your personal power.
  
  
• 24:00 Why private mentorship is required if you're looking to collapse years into months, months into weeks, and weeks into days
  
  
• 26:30 Why investing in long-term containers will set you up better for success
  
  
• 29:00 The harder the moment, the more transformative the outcome
  
  
• 30:47 The difference between coaching and mentorship
  
  
• 32:00 Circumstances don't affect long-term decisions unless you make up a story as to why that's true for you
  
  
• 37:30 Where are you feeling unsupported and how can you offer that support to yourself right now?
  
  
• 39:32 Success doesn't come from crossing t's and dotting i's

When trying to work with a hotel, pitching holiday decor or a holiday floral bar could be one of your best strategies this season! Click the link for 10% off using code THF10 and learn how to pitch, land, and execute extra cash around the holidays: https://www.thehotelflorist.co/offers/pzV2XaQ2

P.S. Ready to apply what you learned from this episode and take a risk? Watch my free masterclass to help you get started working with hotels: https://webinarkit.net/webinar/registration/614280b6d795ba001862250d 

A year and a half ago, Arlene transitioned from the fashion world to the floral world, and in the last six months, she's gone from flower grower to Artist in Residence of a beautiful hotel in Spokane, Washington.  

In this episode, Arlene shares:

• 2:15 How she overcame her nerves and pitched herself to the new management of a hotel to be their Artist in Residence
  
  
• 8:02 How she transitioned from the fashion world to growing flowers and all the pivoting that happened in the past six months
  
  
• 13:05 Why she believes mentorship is so important for growth and mindset
  
  
• 18:12 How she's interlaced both her floral design business and flower farm to create an authentic experience for hotels
   
• 19:32 What her big plans are for the hotel now that she's their artist in residence
  
  

Use code THF10 for 10% off my How to Pitch an Artist in Residence program: https://www.thehotelflorist.co/offers/aSZT4zHZ

P.S. Feeling like you want to take your floral business to the next level?  Watch my free masterclass on How to Create Consistent Income Without Depending on Weddings to get started. https://webinarkit.net/webinar/registration/614280b6d795ba001862250d 

I am so excited to introduce Rachelle Kruger of Faire Flowers Mallorca.  She is an example of someone tapping into unique revenue streams as a floral designer onboard luxury yachts. 

If you are curious about ways to tap into different segments of the hospitality industry and create unique revenue streams within your floral business, then tune into this episode because Rachelle is sharing how she went from designing on luxury yachts to blooming a floral business.

• 3:05 How Rachelle went from working on luxury yachts to becoming a florist for those luxury yachts
  
  
• 8:20 Her best advice for working as a florist for luxury yachts and creating a lasting partnership
  
  
• 17:57 How she got into the hotel florist world and what was landing her first hotel contract like
  
  
• 24:56 What Rachelle believes florists should keep in mind when working with hotels
  
  
• 26:22 Why undercutting yourself as a florist is not sustainable 

Click the link to join The Hotel Florist™ Network —A community of like-minded floral designers like you building their floral empires one bloom at a time: https://www.thehotelflorist.co/offers/Xz9AbfWR

P.S.  Follow the exact steps that Rachelle took to break into the hotel floral industry, watch my free masterclass to get started today. https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

I am excited to share this week's episode of The Hotel Florist Podcast featuring Michelle Christensen of Lady Flora Designs.  One year ago, Michelle went from struggling to sell 10 Thanksgiving arrangements for $75 to landing a holiday install for over $15k.  Previously her highest install budget had been only $1700 – sound familiar? 

In this episode, Michelle shares with us the exact steps she took to build her confidence and a business that is aligned with her lifestyle. 

• 1:42 How a bad business fallout caused Michelle to rethink and restructure her business 
  
  
• 3:31 How applying principles from this podcast helped Michelle gain traction in the Hotel floral world (and the exact things she did to get the ball rolling)
  
  
• 8:33 The resources that Michelle used to grow her floral business in less than a year
  
  
• 20:32 The toxic side of the Floral industry and what Michelle does to maintain a healthy mindset and work ethic. 
  
  

Use Code THF10 for 10% off the 5k in 5 Days program:  https://www.thehotelflorist.co/offers/wAGhBBaR

P.S. Watch my masterclass on creating consistent income by working with hotels -  this was one of the free resources Michelle used and applied in her business that helped get her to where she is today:
https://webinarkit.net/webinar/registration/614280b6d795ba001862250d 

After recording what I thought was the last episode of The Hotel Florist Podcast in September of last year, I'm excited to announce that The Hotel Florist Podcast is back for another inspiring season! 

This first episode is about the 10 lessons I learned while taking a pause. It's going to be vulnerable, healing, and full of excitement, love, and gratitude for being able to be here with you


Use Code THF10 for 10% off the How to Pitch & Execute a Holiday Flower Bar program. https://www.thehotelflorist.co/offers/hjuB46Xg 

• 1:55 Quote: You don't have to burn things down to build new things
• 8: 11 Taking a pause is not the same thing as quitting
• 11:40 Burnout can look very different throughout your entrepreneurial journey
• 20:30 Your version of success will look different than those you've put on a pedestal
• 23:35 Healing happens on its own timeline.
• 24:50 Detaching from the outcome
• 29:42 Energetics are key
• 32:30 Being sad doesn't mean something is wrong
• 33:50 Ride your anger wave
• 36:52 You've got to walk with the fear 

P.S. Looking to get started? Watch my free masterclass on how you can create consistent income through hotel partnerships. https://webinarkit.net/webinar/registration/614280b6d795ba001862250d 

I'm so excited to share with you today this last episode of the hotel florist podcast. 

This episode has been the hardest episode to record and I have put off recording this episode for so long, but I believe it's also one of the last things I needed to do before I am no longer 100% fully immersed in the hotel florist.

So I wanted to leave it as kind of like my closing statement in a way. 

This episode will answer a question that I received on Instagram, which was what is next for the hotel florist.

4:09 - How I built my business on someone else's why

12:39 - How I restructured my business to be able to travel freely and then lost it overnight to Covid

16:19 - How committing and investing in an online course changed the trajectory of my business

26:12 - Retiring from the floral industry to… 

32:56 - Time is valuable 

37:42 - Discovering breakthrough

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings: https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

In this episode, I am chatting with Arnold Wittkamp the founder of Thursd — a great start-up floriculture platform.  At Thursd it is their mission to help people connect, from grower to end-consumer, and help them to decide what to watch, what to follow, and what to buy.

1:00 Journey of Thursd

5:07 84 ways a cut flower reaches a flower shop

12:30 The appreciation for flowers should match their price tag

15:12 Sustainability in the floral industry 

24:20 One thing he wishes he knew when he first started his floral career

Where you can find Arnold:

https://www.thursd.com/

https://www.instagram.com/thursdofficial/ 

https://www.facebook.com/ThursdOfficial/

https://www.linkedin.com/company/13995047/ 

https://www.pinterest.com/officialThursd/

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings: https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

While the general manager or hotel manager probably isn't going to be stalking your Instagram feed, there's a really good chance that the sales and PR team will be.

So this episode is going to help you identify the 5 things you need to focus on to make sure your Instagram is set up to attract hotel clients to you

1:00 - Focusing on your brand, message, and content pillars 

6:30 - What kinds of things NOT to post and why staying on brand is so important

8:50 - Take pictures of all your work
12:03 - How to plan out your captions so that you consistently show up on social media and that attracts and educates your ideal client

14:50 - Using a scheduling app 

15:40 - Use relevant hashtags

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings: https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

I am so excited to share with you this episode with my very own bookkeeper. Stephanie is the founder of financial design, which provides outsource bookkeeper, bookkeeping services, controller services, and operational support to growing businesses

1:14 What made Stephanie go into the bookkeeping business
7:44 Finding the right bookkeeper for your business
9:30 How Stephanie does business now with clients
17:21 Setting goals to grow your business 
19:30 What she wished she knew when she first started her business

www.financialdesign.co
IG: @financialdesignco
YT: Stephanie Ramirez - Financial Design

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings: https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

I recently put out a poll on Instagram asking what is your number one question that you have, and this one came through: "How do you manage your business so you can travel freely?"

I read that question and knew I had to record a podcast episode about this.

In this episode I am going to be diving in — no frills, no fluff, talking all about how I manage my business so I can travel freely.

1:06 - Restructuring my floral business

10:20 - Hiring and building teams, what I look for 

20:13 - How to handle miscommunication

25:40 - The biggest takeaway

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings: https://webinarkit.net/webinar/registration/614280b6d795ba001862250d