The Hotel Florist®

Whether you are a new florist or 30-year season florist self-doubt can still creep up and threaten the success of your business.  In this episode with Amy from the Floral coach, we chat about practical ways you can get your mindset back in check which is critical to real growth as a florist.

1:44 Journey of mindset
12:45 How to get your mindset back in check
18:30 Getting over victim mentality
26:00 Aha moment that led to a huge mindset shift
@thefloralcoach

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

Lizmarie has been a hotel florist for 6 years. She focused on specializing in hotels because that is where there was a strong demand for high-quality service and they are dependable clients that always pay well. In her first 3 months, she landed a 15k holiday account, and in her first 6 months, landed a 96k account. 

1:47 Getting started as a hotel florist
5:50 Hotels want to know where your focus is
6:50 Creating brand equity
13:41 Advice for getting started
20:30 Deciding who you want to be
29:22 How to get hotels business
@florallydesign

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

Kelly Shore is the owner and lead designer of Petals by the Shore, a wedding and event floral design business. She founded the Floral Source to celebrate community, connection, and confidence in U.S. floral sourcing. She believes that the origin of flowers matters and regularly works alongside flower farmers in her community to bridge the gap

1:50 What inspired Kelly to source local
7:30 How to source flowers and support local
12:45 How the floral source benefits the design community
19:30 Best resources for connecting with farms
22:50 Dropship wholesaler
25:46 Stop promising specific blooms
@petalsbytheshore

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

In this episode, I am going to be sharing with you all my secret to running a profitable business. This episode centers around one piece of framework that I have implemented in my business(es) that has, in turn, allowed me to profitable year after year.
1:00 Being Profitable is the key to being sustainable
3:45 5 Business Bank Accounts
4:00 Income Account
4:40 Profit Account
5:45 Owners Comp
6:25 Taxes
7:20 OPEX
8:00 Money Allocation
14:11 What % Are You Going to Start Today

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

In this episode, I am reading to you an email I received from someone interested in the course but wasn't actually sure what $149 would get her.  If you're curious as to what your going to be paying for, what all it includes, and how it ensures your success as a hotel florist, then this episode is for you.

3:00 Why I created the Hotel Florist Profit Method

5:17 Bird's eye view & course schedule

5:40 Psychology back exercises

7:19 Landing hotel contracts

9:00 How to Design

10:04 Automate

***Since this episode aired, the pricing for HFPM has increased as the course content has expanded.

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

In this episode I am talking with Dimyena, a student of HFPM an event florist turned hotel florist all about the hard lessons she learned starting out as a new hotel florist and the importance of protecting your assets.

1:30 Importance of Reoccurring Revenue
5:41 Skills learned from tough experiences
7:24 How she found the HFPM
8:54 Biggest takeaways
10:30 The Ups & Downs
16:00 Lessons learned
19:02 Best advice for new florists
21:20 Importance of hotel lobby flowers
23:39 Design techniques

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

Morgan is an accountant and finance guru passionate about helping small business owners & digital nomads manage their money and lead them to the financial freedom that that brings.  She has experience scaling businesses around the world from 4-digits to 6-digit figures a month.

2:04 How she started her financial journey

3:25 Financial advice for florists

6:23 Becoming profitable

10:17 Setting sales goals
14:42 Changing mindset around bookkeeping

17:40 master your finances

21:33 Transformation

Master Your Finances Course

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

Today's topic is one of my favorites and it's all about what you do NOT know about landing hotel partnerships. We go over 4 things that you probably didn't know when it comes to landing hotel partnerships and exactly how you can get started.

1:00 What you don't know about landing hotel partnerships

1:59 What is the HFPM?
4:45 Why I started the HFPM

7:35 We are meant to do big things

11:30 Automating your business is possible

14:30 You can outsource your floral installs

15:30 There are many different types of florists

16:30 Building relationships

17:50 It's all about mindset

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

Today I'm chatting with Chelsea, a student of the HFPM who after exploring some of the different avenues to take inside the flower industry, has found that her true calling combines her exceptional customer service expertise along with extensive floral knowledge into providing tailored solutions to local businesses to elevate the experience they provide their customers and guests.

1:40 Floral Journey
4:31 Biggest takeaways from HFPM
7:07 Targeting your own community
8:45 Pitch to hotels
11:00 Wins!
13:45 Sources of inspiration
17:20 Best resources
21:29 Importance of flowers for clients

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

In this episode, I am going over how to successfully pitch to hotels for the first time.  This is one of my most asked questions as a lot of you are wondering exactly how to get started and how to get your foot in the door.  This episode will break it down for you in 9 fail-proof steps.

1:06 - Research
2:38 - Visit
5:29 - Inquire
9:15 - Follow Up
10:30 - Walkthrough
12:18 - Proposal
13:45 - Negotiations
15:30 - Land (and celebrate)
16:20 - Design for 12-36 months

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d