The Hotel Florist®

In this episode I am chatting with Martin, who is a seasoned hotel development and finance executive, focused on international sustainable strategy and execution. With over 25 years of experience in the hospitality industry, Martin has worked with luxury hotel brands such as Four Seasons, Melia Hotels International, and most recently Corinthia Hotels. In his role as Chief Development Officer, Martin was responsible for overseeing brand growth strategy and establishing brand standards in key markets through new developments.

2:20 - Insider tips: What should florists keep in mind when working with hotels?

4:45 - How properties determine their floral budget

9:16 - What are brand standards and what should florists keep in mind to adhere to brand standards

14:00 Florists have more experience than they think they do when it comes to being a hotel florist

15:00 Best advice for creating a long term partnership between the hotel and florist

www.prediam.com

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

In this episode of The Hotel Florist Podcast, I am chatting with Cristina who is a floral designer, educator, mother of 2, and a huge advocate for business streamlining.  She is the founder of FLEURSOCIETY; a community that empowers floral designers and creative entrepreneurs on how to build better businesses that are both profitable and sustainable. 

1:45 Best business/floral advice for new florists or those wanting to become a florist
5:12 Best resources that have helped create a successful floral business.

10:15 Florists are not only selling a product, but also an experience.

11:30 New and exciting projects coming in 2021

fleursociety.com/summit

fleursociety.com/honeybook

IG: @fleursociety

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

In episode 7 of The Hotel Florist Podcast, I am interviewing Ace Berry, a Houston-based Floral Artist, and owner and creative director of Fulshear Floral Design. He began his Floral Journey in 2007 but most recently you would've seen Ace on HBOMax's original series Full Bloom where he was a Finalist in the series.

3:05 Journey to starting a floral business

4:40The year of the pivot - how 2020 changed the way Ace did business.

7:47 - What is one thing about the floral industry that really bothers Ace? Education.

10:30 Where does his inspiration come from?

12:50 What was it like to be a participant on HBO Max's Full Bloom TV show?

16:25 Best advice for creating strong and long-term partnerships between a hotel and florist

18:00 Honesty and owning up to our failures

19:05 When it comes to working with corporate accounts, how do they determine their floral budget?

24:35 Inspire Designs Floral Retreat

Instagram: @aceberryaifd or @fulshearfloraldesign

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

In episode 6 of the Hotel Florist Podcast, I am chatting with Jelle Vanderbrocke the General Manager of the JW Downtown Houston.  If you're looking to start creating partnerships with a hotel, Jelle is giving his best advice from a general manager's perspective on just how you can do that. 

Here's a look at what we talked about: 

1:20 - A hotel general manager's best advice for creating a strong and long-term partnership between the hotel and the florist.

3:20 - Why hotel lobby flowers are so important

5:05 - One thing Jelle wished he knew when he began his career very early on.

7:05 - What is important to a hotel general manager when looking to hire a florist.

9:50 - A general manager's perspective on what a florist needs to do when getting ready to pitch to a hotel.

www.marriott.com/houdj

Instagram: jwhoustondwtn

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

In this third episode of a three-part series, we are talking about mistakes florists make, and a big one being: Depending on seasonal income to build a stable business. Tune in on your coffee break for this bite-size episode and learn what you shouldn't be doing when it comes to landing hotel floral contracts. 

To view the full shownotes: https://thehotelflorist.com/2021/11/29/seasonal-floral-income/

CONNECT WITH THE HOTEL FLORIST™️

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

In this second episode of a three-part series, we are going to be talking about mistakes florists make when reaching out to hotels, the second one being: Selling their hotel floral designs the same way they sell wedding & event floral designs.  Tune in on your coffee break for this bite-size episode and learn what you shouldn't be doing when it comes to landing hotel floral contracts. 

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

To view full show notes: https://thehotelflorist.com/2021/11/22/hotel-florals/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

In this first episode of a three-part series, we are going to be talking about mistakes florists make when reaching out to hotels, the first one being: Approaching everyone.  Tune in on your coffee break for this bite-size episode and learn what you shouldn't be doing when it comes to approaching hotels. 

To view full show notes: https://thehotelflorist.com/2021/11/22/hotel-florals/

www.thehotelflorist.com

https://www.instagram.com/thehotelflorist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

In today's episode, I am interviewing Caryl Lyons of Roar Events, a company that has brought to life tons of events, from large high-tech conferences to exclusive and intimate gatherings.
Caryl is an event specialist/guru who is here to answer this question: How can florists provide value to the corporate event space? This episode is perfect for florists who want to diversify and work in a different niche outside of the typical wedding and event flowers. 

[1:27] What kind of style best suits corporate events

[6:50] Sources of inspiration for corporate flowers

[9:45] Why flowers in the hotel lobby so important

[13:50] Best advice for creating a strong and long-term partnership between the hotel and florist

Where you can find Caryl Lyons:

https://www.roarevents.com or https://www.roarplaybook.com

Instagram: @roarevents

Facebook: @ROAReventsgroup

Clubhouse: @caryllyons

The Hotel Florist:

https://www.instagram.com/thehotelflorist/

https://www.thehotelflorist.com/

Join the FB group >> https://www.facebook.com/groups/641190260020012

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

In this Pilot episode of The Hotel Florist podcast, I am sharing my journey from starting as a wedding and event florist as an ex-pat in the United Arab Emirates, then moving back to the United States and opening up my second location which led to me deciding that being a wedding and event florist wasn't in alignment with what I really wanted — consistent monthly income.

[3:52] Snapshot of my business journey

[5:20] Started my second location and decided I didn't want to do weddings and events anymore

[6:29] Landed my first hotel client WITHOUT any hotel floral experience

[7:04] Launched The Hotel Florist

[7:20] 2020, how my hotel clients saved my business

[8:00] Why I'm so passionate about educating florists on the hotel partnerships

[9:30] Started a turn-key solution for florists who want to work with hotels

To view full show notes: https://thehotelflorist.com/2021/10/22/becoming-the-hotel-florist/

*FREE MASTERCLASS FOR FLORISTS:

How to Achieve Consistent Income without Depending on Weddings

https://webinarkit.net/webinar/registration/614280b6d795ba001862250d