The How of Business - How to start, run, grow and exit a small business.

How to become a Home Service Business Millionaire with Tommy Mello.

Show Notes Page: https://www.thehowofbusiness.com/528-tommy-mello-home-service-millionaire/

Tommy Mello shares his inspiring entrepreneur journey, how he went from $50,000 in debt to a $30 Million+ business in seven years, and his experiences and insights on home services businesses.

Tommy is a highly experienced and successful home services industry entrepreneur. His current service business is about to cross the $220M mark in revenue with over 700 employees in 20 states.

But Tommy understands that we all must start somewhere. Overcoming tremendous challenges early in his life gave him the motivation to help other business owners succeed just like he did.

And that's the main reason he created the Home Service Expert brand, and he shares so many learning resources like the Home Service Expert podcast, and events like the Freedom Event.

Tommy has been published in top publications like Forbes, The Huffington Post, Entrepreneur, and Inc. Magazine, and is the author of the best-seller books "Home Service Millionaire: How I Went from $50,000 in Debt to a $30 Million+ Business in Seven Years" and "Elevate: Build a Business Where Everybody Wins."

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Google Ads for Small Business with digital marketing expert Adam Mann from Oostas.

Show Notes Page: https://www.thehowofbusiness.com/527-small-business-google-ads/

From a non-technical perspective, Henry and Adam share tips and techniques on how to best use Google Ads (pay-per-click ads on Google search) to promote and grow your small business.

Adam is Google Ads certified, and a Digital Search Specialist with Oostas. Oostas is a digital Marketing agency that delivers results for small business owners, and a long-time trusted service partner of The How of Business podcast for digital marketing.

Oostas services include Website Design, SEO, Social Media marketing, and Pay-per-Click or Paid Search marketing. Oostas founder and CEO, Adam Kirk, has been a guest on this podcast multiple times.

Using Google Ads to promote your small business offers several key benefits, including targeted advertising that reaches potential customers based on specific keywords, demographics, and geographic locations. It provides measurable results through detailed analytics, allowing small businesses to track the performance of their ads and optimize them for better outcomes.

Google Ads can increase website traffic, generate leads, and boost sales by placing your business at the top of search engine results pages, enhancing visibility and credibility. These features make Google Ads a cost-effective and efficient marketing tool for small businesses looking to expand their reach and achieve specific marketing goals.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Embracing and improving decision making for small business owners, with hosts Henry Lopez and David Begin.

Show Notes Page: https://www.thehowofbusiness.com/526-decision-making/

As the business owner, you, and perhaps your partners, must make all the important decisions. You can't push it up the ladder to your boss or ask a committee to come up with a consensus opinion. How do we avoid Decision Paralysis and make the big decisions necessary to start, and then continue to run and grow a successful small business?

Small business owners must make decisions. Big decisions, along with small choices; all day, every day!

To be a successful business owner, you must want to be the decision maker. Get the free download "2 Responsibilities Business Owners Must Embrace" at the show notes page for this episode.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Managing perfectionism in the small business workplace with Greg Chasson.

Show Notes Page: https://www.thehowofbusiness.com/525-greg-chasson-managing-perfectionism/

How do we understand and mitigate the negative impacts of perfectionism, including burnout and staff turnover?

How do you increase productivity by overcoming perfectionism in your small business workplace?

Greg is the author of "Flawed: Why Perfectionism is a Challenge for Management."

Dr. Greg Chasson, PhD, ABPP, is an international keynote speaker, esteemed psychologist, board-certified cognitive-behavioral therapist, researcher, and educator.

He's an Associate Professor at the University of Chicago in the Department of Psychiatry and Behavioral Neuroscience, where he's also the Director of Behavioral Interventions of the Obsessive-Compulsive & Related Disorders Clinic.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Top 5 Reasons Small Businesses Fail with host Henry Lopez.

Show Notes Page: https://www.thehowofbusiness.com/524-5-reasons-businesses-fail/

Top 5 Reasons Small Businesses Fail – Is your Business Model Broken?

This Top 5 Reasons Small Businesses Fail list is based on Henry's experiences as a business owner and business coach and available research and studies.

Businesses can fail for any number of reasons, and often for a combination of reasons. Sometimes it may be out of our control but mostly it's due to "operator error". It's because we either have a flawed business model or because we executed poorly.

A great Business Idea is not the same as a solid Business Model – can the business operate profitably, and can it scale?

On this episode Henry Lopez shares the top five reasons small businesses fail and tips on how to avoid them.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

The 80/20 CEO: how to take command of your small business like a corporate CEO with Bill Canady.

Show Notes Page: https://www.thehowofbusiness.com/523-bill-canady-80-20-ceo/

Bill shares his inspirational journey, and highlights from his new book "The 80/20 CEO: Take command of your business in 100 Days". He shares his vast experience in business management and how to better take command of your small business like a Chief Executive Officer.

Bill Canady has over 30 years of experience as a global business executive in a variety of industries and markets focused on industrial and consumer products and services. As a leader, he concentrates on aligning with key stakeholders to set a clear and compelling vision to rally an organization to drive growth, control costs, and increase profitability.

One of the keys to his success is he develops strong leaders and management teams and establishes deep relationships. His experience encompasses global public, private, and sponsor-owned companies.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Managing Priorities – how to create better plans and make smarter business decisions with guest Harry Max.

Show Notes Page: https://www.thehowofbusiness.com/522-harry-max-managing-priorities/

Harry shares his insights and tips on managing priorities and how improving our prioritization skills leads to better planning and smarter decision making.

Harry Max is an executive player-coach, consultant, and hands-on product design and development leader with vision and a solid grasp of operations. He is a managing partner at Peak Priorities, LLC.

Harry works with senior leaders and their teams to help them realize their visions by zeroing in on pragmatic solutions to complex challenges.

Harry Max is the author of the book "Managing Priorities – How to Create Better Plans and Make Smarter Decisions."

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Transforming the laundry industry with Daniel Feliciano, CEO of Clotheslyne.

Show Notes Page: https://www.thehowofbusiness.com/521-daniel-feliciano-transforming-laundry/

Daniel shares his inspiring entrepreneur journey and his experience with launching and growing Clotheslyne.

Clotheslyne is transforming the laundry industry through a unique, app-based two-sided marketplace. Their mission is to simplify laundry chores by connecting customers with local gig workers for convenient, reliable service.

"Your Laundry. Done, folded, delivered."

Daniel Feliciano is the CEO of Clotheslyne - Clotheslyne a pioneering gig economy company offering on-demand laundry service in 9 states and growing.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Buy or sell a small business through the BizBuySell Marketplace, with Bob House.

Show Notes Page: https://www.thehowofbusiness.com/520-bob-house-biz-buy-sell/

Bob shares his unique perspectives on how you can buy or sell a small business through an online marketplace like BizBuySell.com.

Robert A. House is the President of Business for Sale. He joined the company in 2012 and leads CoStar Group's business for sale marketplace websites including BizBuySell.com, BizQuest.com and FindaFranchise.com. These websites represent the largest database of business for sale listings in the country.

BizBuySell.com offers the internet's largest business-for-sale marketplace, with approximately 65,000 business for sale listings annually available in the U.S., Canada, and Worldwide. Buyer resources include free valuation, buyer workbooks and business search capabilities. Seller resources include free valuation, business listing tools, and 3 listing categories.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to tap into hidden wisdom by asking the people around you, leading to smarter decisions, more creative solutions, and deeper relationships with guest Jeff Wetzler.

Show Notes Page: https://www.thehowofbusiness.com/519-jeff-wetzler-tap-into-wisdom/

Learn how the insights you need, to make smarter decisions, develop more creative solutions, faster improvements, and deeper connections, are hidden in plain sight. The insights we need live in the heads and hearts of people right around you. Yet too often, people don't tell you what you most need to hear.

Jeff Wetzler has been on a quarter-century quest to transform learning opportunities. Blending a unique set of leadership experiences in the fields of business and education, he's pursued this quest as a management consultant to the world's top corporations, as a learning facilitator for leaders around the world, as Chief Learning Officer at Teach For America, and most recently, as co-CEO of Transcend, a nationally recognized innovation organization.

Jeff is the author of the new book "Ask: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life."

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com