The How of Business - How to start, run, grow and exit a small business.

The fundamentals of effective sales for small business owners, with host Henry Lopez. Henry shares his experiences and thoughts, and walks through the typical sales process, to help you overcome the fear of sales or to improve your sales skills. From the common misconceptions about sales, to a detailed process for improving your sales efforts, this episode covers the fundamentals of selling for small business owners and entrepreneurs.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

How to transform your expertise-based small business with attorney Erin Austin. She helps her clients transform an expertise-based or service business – including consultants, coaches, designers, creative services firms, and other B2B professionals – from an unscalable, income-focused business to a scalable and saleable, profit-focused business. Erin is a graduate of Harvard Law School, and a strategic lawyer and consultant who uses her 25+ years of practicing law, including roles as COO and general counsel at large and small IP-driven companies to help founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit. Through her Hourly to Exit podcast and her consulting practice, Think Beyond IP, Erin guides businesses on the journey of transforming their unscalable income-generator into a saleable wealth building asset. Her special talent is helping businesses meet their growth goals through the creation of IP-based revenue streams.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

The study of human language, linguistics, as it relates to our small business and careers with Daniel Hieber. Daniel shares his knowledge of Linguistics - the study of human language – particularly in the context of small business, including how our first impressions (upon customer or clients) are influenced by our accents. Daniel is a research linguist working to document and revitalize endangered languages, while studying the crosslinguistic patterns we see across the world's languages. He works primarily with the Chitimacha Tribe of Louisiana to help them revitalize their once-dormant language.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Conflict Resolution strategies and tactics for small business owners with attorney Christy Foley. As a business owner we often must deal with conflicts of different types, intensity, and significance. Christy shares some valuable insights on how we may be able to resolve or avoid some of the common conflicts we may face in our small business. Christy L. Foley is an attorney, mediator, and arbitrator who has dedicated her professional career to teaching others about conflict resolution, mediation ethics, and e-mediation techniques. She is licensed to practice law in both New York and Florida. She also manages an entertainment and small business law firm in Central Florida called The Law Office of Christy L. Foley, and is the founder and mediator of E-Mediation Services - which facilitates virtual mediations to help people mediate quickly and conveniently. She also currently serves as a Visiting Lecturer at the University of Central Florida.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

What can we learn from the Hidden Champions - the medium-sized, relatively unknown companies that have quietly, under the radar, become world market leaders in their respective industries - with Hermann Simon. Hermann, the man who coined the term Hidden Champions, and has studied and written about these companies for decades and shares what we can learn from them to help us grow our small businesses. Simon is the author of 40 books, including worldwide bestseller "Hidden Champions", first published by Harvard Business School in 1996. He recently publishing "True Profit!: No Company Ever Went Broke Turning a Profit" and his latest book is "Hidden Champions in the Chinese Century: Ascent and Transformation".

Restaurant entrepreneurship with lifelong restauranteur Stratis Morfogen - how he continued his family legacy and built a restaurant empire of his own. Stratis is a highly successful culinary entrepreneur. He grew up in and around the different restaurant businesses that his Greek immigrant family started as far back as 1910. He shares his personal story and experiences as a highly successful serial restaurant owner.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

How to overcome Decision Paralysis - assessing risk, limiting over analysis, and taking action are essential to moving a business forward.

Show Notes Page: https://www.thehowofbusiness.com/r423-overcoming-decision-paralysis/

Decision paralysis keeps entrepreneurs stuck, and learning how to assess risk, limit over analysis, and take action is essential to moving a business forward.

Decision paralysis, often called analysis paralysis, can quietly stall a small business or prevent an entrepreneur from ever getting started. In this episode, Henry Lopez and guest co-host David Begin unpack why decision paralysis happens, how it shows up differently in big strategic decisions versus daily operational choices, and why small business owners are especially vulnerable to it.

Drawing from real-world experience, Henry and David explain how fear, risk miscalculation, perfectionism, and decision fatigue all contribute to inaction. They explore the difference between intuition and expertise, referencing Malcolm Gladwell's book Blink, and discuss why relying solely on "gut instinct" can be dangerous for new entrepreneurs but powerful for experienced operators.

The conversation also covers practical strategies to break through paralysis, including risk mitigation, breaking big decisions into smaller ones, setting go/no-go dates, and using a "pretend decision" technique to reduce pressure and clarify direction. They emphasize the importance of self-awareness, leadership responsibility, and building teams that can make decisions independently.

As Henry puts it, "There are no guarantees in business, but there is a cost to not deciding."

This episode is a must-listen for anyone feeling stuck, overwhelmed, or hesitant to make the next move in their business.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Better Writing for Better Service experiences for your small business customers with Caity Cronkhite. How can better writing, particularly the technical writing (which can include training content, customer support documents, and even consumer product instructions) that we rely on internally and in communicating and supporting our customers or clients, help us improve the productivity and customer experience of our small business – and as a result our profitability? Caity shares her entrepreneur journey and tips and advice on how better writing means better service.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.