How should you think about marketing at every stage of your startup? Sumaiya Balbale, CMO at Sequoia Capital, joins the show to chat all things marketing for startups: How you’re going to position yourself relative to the customer, Articulating your value proposition & context to the customer, What most founders get wrong on product marketing, the importance of being an expert in the customer’s pain points, and more!

Who is Sumaiya Balbale?

Sumaiya is CMO at Sequoia Capital. Prior to that, Sumaiya led the transformation of digital media, social media, marketing analytics, and marketing technology capabilities as the Vice President of E-commerce, Mobile, and Digital Marketing for Walmart US from January 2017 to February 2019. Sumaiya is a graduate of Harvard Business School and Brown University. She was named one of Fortune’s 40 under 40 in 2018. 

Check out Sumaiya’s work!

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Kipp Bodnar, https://twitter.com/kippbodnar  

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.