Listen in as Vince and Gino discuss the unique dynamics of doing business as a family, including alongside Gino’s mom and Vice President of the company, Maryjane Ghiloni.

They also explain the ins-and-outs of Builder 20 Clubs and how to join one, as well as how their strong focus on growing the homebuilding community influences the Ghiloni company culture.

Vince and Gino speak on how the younger Ghiloni is preparing to take the reins of the business, and how they have successfully utilized social media to thrive in today’s market, to the point where 60% of Ghiloni’s sales now come from Instagram alone.

Sponsors:

• Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
• Pella Windows & Doors - https://www.pella.com/

Events:

• Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

• [03:24] About the 20 Clubs for builders
• [07:16] How the Clubs have changed over the years
• [11:17] What to expect at a Builder 20 meeting
• [14:39] How to find and join a Builder 20 group
• [20:16] What led Gino to join the business later on
• [28:03] Preparing to hand off the business to the next generation
• [38:07] Cultivating company culture
• [41:15] How Vince and Gino differentiate their roles in the company
• [46:22] How social media has developed the business
• [52:21] Addressing the labor shortage issue
• [53:47] Deciding which tasks to subcontract
• [56:40] Setting expectations with clients
• [58:14] What Vince and Gino do for fun
• [01:01:38] What’s upcoming for Ghiloni Custom Builders

Connect with Guest:

• Website - https://www.ghiloni-custom-builders.com/
• Instagram - https://www.instagram.com/ghiloni_custom_builders/
• Facebook - https://www.facebook.com/Ghilonicustombuilders/
• TikTok - @ghiloni_custom_builders
• Houzz - https://www.houzz.com/professionals/design-build-firms/ghiloni-custom-builders-inc-pfvwus-pf~377556360

Connect with Brad Leavitt:

• Website - https://www.aftconstructionpodcast.com/
• Instagram - https://instagram.com/aft_construction
• Facebook - https://www.facebook.com/aftconstruction
• Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
• Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
• YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes:

• The culture of this company comes down to how we handle what we call “gray issues”: If it’s a gray issue, we take care of it. As fair as we can be with our clients is as fair as we can be for ourselves and for our subs.
• Maybe our business, almost to a fault, is too much like a family in some cases.
• The most important thing we have to do is set expectations for what we’re going to get. That’s tough: We think we got our point across and the client gets everything, but then you get a question out of left field after you get started.