In today's episode, I'm joined by Shawn Walchef, founder of Cali BBQ Media. Shawn shares insights from his journey transitioning a traditional restaurant into a thriving media powerhouse. We discuss the role of modern technology in business growth, his experience with Toast's customer advisory board, and how strategic storytelling in the business-to-business space can significantly amplify community engagement. Listen in as Shawn reflects on building global connections and the invaluable lessons learned along the way.