October 14, 2025

The Importance Of Raising Your Profile

13 minutes

This episode is dedicated to helping property investors overcome the common challenge of running out of their own money by using other people's money. The solution lies in raising one's personal profile, with Simon outlining three essential steps: consistently documenting your property journey on social media, actively seeking out and attending property networking events to meet potential investors, and preparing a concise, powerful elevator pitch

KEY TAKEAWAYS

The biggest challenge for most property investors is running out of their own money, which can be solved by learning how to use other people's money (OPM).

To attract OPM, people need to know about you, know what you are doing, and know that you are competent, which requires consistently documenting your property journey on social media.

When posting on social media, include sentences like: "My new property business is I help people who need to sell property quickly, and I help investors get a great return on their money" to be clear about your offering.

Investors should actively attend paid networking and training events to meet other investors who may have money but lack the time or knowledge to find deals themselves, and be ready with a clear, concise 15-20 second elevator pitch.

BEST MOMENTS

"The solution to that is start using other people's money. But for you to be able to use other people's money, people need to know about you."

"If someone is going to lend you money, first of all, they need to be aware of you. They need to know what you're doing, and also they need to know that you know what you're doing."

"I pay referrers fees. If you bring something to me and I end up buying their block of flats, I'll happily pay you a nice finders fee for your trouble."

"Think about what you're saying, write it down, script it, make sure it comes off the tongue so you can think about how you present it and use that opportunity. Remember, short and sweet is better. 15 to 20 seconds is all you need."

VALUABLE RESOURCES

To find your local pin meeting visit: ⁠www.PinMeeting.co.uk⁠ and use voucher code PODCAST to attend you first meeting as Simon's guest (instead of paying the normal £20).

Contact and follow Simon here:

Facebook: ⁠http://www.facebook.com/OfficialSimonZutshi⁠

LinkedIn: ⁠https://www.linkedin.com/in/simonzutshi/⁠

YouTube: ⁠https://www.youtube.com/SimonZutshiOfficial⁠

Twitter: ⁠https://twitter.com/simonzutshi⁠

Instagram: ⁠https://www.instagram.com/simonzutshi/⁠

Simon Zutshi, experienced investor, successful entrepreneur and best-selling author, is widely recognised as one of the top wealth creation strategists in the UK. Having started to invest in property in 1995 and went on to become financially independent by the age of 32.

Passionate about sharing his experience, Simon founded the property investor’s network (pin) in 2003 ⁠www.pinmeeting.co.uk⁠ pin has since grown to become the largest property networking organisation in the UK, with monthly meetings in 50 cities, designed specifically to provide a supportive, educational and inspirational environment for people like you to network with and learn from other successful investors.

Since 2003, Simon has taught thousands of entrepreneurs and business owners how to successfully invest in a tax-efficient way. How to create additional streams of income, give them more time to do the things they want to do and build their long-term wealth.

Simon’s book “Property Magic” which is now in its sixth edition, became an instant hit when first released in 2008 and remains an Amazon No 1 best-selling property book.

Simon launched his latest business, ⁠www.CrowdProperty.com⁠, in 2014, which is an FCA Regulated peer to peer lending platform to facilitate loans between private individuals and property professionals.

This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

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By Simon Zutshi

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