In this episode, Alyssa is joined by Eric Thomas, Founder and President of Rival Digital, and Mckena Harless, Founder of True North Strategies, for an engaging conversation about their journeys in the marketing world. Eric and McKena share their inspiring background stories and together, they dive deep into the challenges of imposter syndrome and how they've overcome feelings of self-doubt to find confidence and success in their careers. The trio also explores the critical role of client relationships in business, providing actionable tips on how to collaborate successfully and build strong, lasting connections with clients.