“When you work through your partnerships, you want to make sure that it's mutually beneficial,” says Louisa Serene Schneider, Founder of Rowan, an ear-piercing boutique dedicated to providing safe piercings to customers around the country. While Louisa initially began attracting customers through word-of-mouth marketing and local partnerships, she has since grown her business on a national scale. Today, Rowan has a national partnership with Target, plus many of their own boutiques (with more popping up all across the country).

As a mother, Louisa was hard-pressed to find a safe alternative to piercing her daughters' ears. With a strong background in finance and a good eye for business opportunities, Louisa was inspired to start Rowan, a one-of-a-kind piercing service that offers hypoallergenic jewelry and piercings provided by trained nurses. Throughout her journey, Louisa has found incredible strength within her partnerships. Not only is she able to better spread awareness about her service, but she can return the favor.

Tune into this episode of Dear FoundHer… to learn more about the importance of building strategic partnerships, your network, understanding your customers, and word of mouth marketing so you can take actionable steps towards pursuing your business ideas.

Quotes

• “Be fearful when others are greedy. Be greedy when others are fearful.” (10:47-10:50)

• “You really need to know your customer. You need to know where she is, what she reads, what kind of coffee she likes. You need to know everything about her so that you can provide her a solution that she might not even know she wants.” (16:37-16:50)

• “I think the biggest compliment is when people say ‘why didn't I think of that’?”  (16:56-17:00)

• “There's nothing more valuable than word of mouth.” (24:38-24:40)

• “The path to getting an investor is really challenging, and it requires a tremendous number of meetings.” (31:16-31:24)

• “You need to have a super tight elevator pitch on what you're doing and why it's amazing. Don't shy away from it, tell everyone.” (32:42-32:50)

Connect with Louisa Serene Schneider:

Instagram: http://www.instagram.com/louisasereneschneider

Instagram: http://www.instagram.com/heyrowan

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