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The Industry Needed Answers On Pricing Transparency. So He Built The Room


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The rules around pricing transparency are changing fast, and the industry is scrambling to keep up.

Jim Fitzpatrick, Founder and CEO of CBT News, joins Auto Collabs to discuss why he's bringing the industry back together for a live event focused on one of the biggest challenges facing dealers today: compliance, pricing transparency, and the growing impact of FTC enforcement. As confusion spreads around pricing disclosures, advertising standards, and third-party marketplace responsibilities, Jim shares why now is the time for dealers to get informed and involved.

The conversation explores the ripple effects of the FTC's recent actions, the challenges vendors and lead providers face in adapting to new expectations, and why collaboration between dealers, legislators, regulators, and industry partners is critical. Jim also reflects on the return of CBT's live events, the evolving role of automotive media, and why bringing the right people into the same room may be the fastest path to clarity.

Timestamped Takeaways

0:00 Why Spending Time Together Still Creates Better Industry Conversations

1:24 The Compliance Questions Dealers Won’t Stop Asking

2:19 What Inspired CBT News to Launch a Washington Summit Right Now

3:05 The FTC’s 97 Letters Created Industry-Wide Anxiety

4:01 How a Single Social Media Post Could Create Compliance Risk

5:24 Why Third-Party Lead Providers Are At The Center Of This Debate

6:15 The Competitive Pricing Problem Nobody Has Solved Yet

7:19 The FTC’s Push For Dealer Reporting Changed The Conversation

8:00 What Dealers Should Expect To Learn From The Summit

9:31 Why Dealer Feedback Matters More Than Ever In Washington

10:40 The Real Opportunity Dealers Have To Influence Policy

12:58 Media’s Responsibility Isn’t Just Reporting—It’s Creating Accountability

14:22 How CBT News Reinvented Itself For The Next Generation Of Dealers

15:34 The Industry Needs More Conversations—Not More Commentary

Connect with Jim Fitzpatrick at https://www.linkedin.com/in/jim-fitzpatrick-2977b325/

Learn more about CBT News at https://www.cbtnews.com/

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