The Influential Communicator

The Influential Communicator

By Ravi RajaniBusinessEntrepreneurshipEducationSelf-ImprovementHow To
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The Influential Communicator episodes

  • [EP.7] Why Sharing Your Story Isn’t Narcissistic Or Egotistical
    Why Sharing Your Story Isn’t Narcissistic Or Egotistical;


    Does sharing your story make you feel self centered? 


    Does sharing your story make you feel uncomfortable?


    Does sharing your story make you look selfish in the eyes of your ideal client?


    The truth is, there’s a difference between being the main character of your story and the hero of your story.


    As Yahya Bakkar once shared, “Your story should be designed to give your audience significance vs give you significance.”


    In this episode we dig deep into how you can share your story in a way that makes your ideal clients feel seen, heard and understood.


    This one is short, sharp and sweet yet packed with value - get your notepad and pen at the ready!


    WHAT WE DISCUSS:


    • [00:30] - The classic worry of looking egotistical when sharing your story 
    • [01:13] - How to share your story in a way that serves your audience
    • [01:24] - Being the main character of your story vs. being the hero of your story
    • [01:41] - 3 key things to think about for sharing a customer centric personal story 
    • [01:52] - Number 1
    • [02:24] - Number 2
    • [04:14] - Number 3
    • [04:47] - Remembering your goal of shifting your prospect’s perspective (for good)
    • [05:13] - How to make your story relevant to the people you want to impact.
    • [06:16] - Closing thoughts


      • VALUABLE INSIGHTS AND KEY TOPICS:


      • How to help your audience feel seen through your struggles and desires.


      • How your favourite movies inspire you to take action.


      • How to share stories that evoke a specific emotion so your audience take action on your message.


      3 WAYS TO SHARE YOUR STORY WITHOUT BEING NARCISSISTIC OR EGOTISTICAL:


      • Aim to make your audience feel significant instead of making yourself feel significant.


      • Your audience should see themselves in your struggles.


      • Evoke enough emotion through your story so your prospect shifts their perspective and takes action on solving their BIG problem.


      NOTABLE QUOTES:


      • [06:43] - “Being the main character of your story is different from being the hero of your story.” - Ravi Rajani


      USEFUL RESOURCES:


      Ravi Rajani’s Podcast: https://www.theravirajani.com/podcast


      Social Media:

      https://www.linkedin.com/in/ravirajani/

      8 min
    • [EP.6] How to Speak with Influence when Communicating with C-Suite Decision Makers with Marcus Chan
      How To Speak With Influence When Communicating With C-Suite Decision Makers


      Before becoming CEO of Venli Consulting and helping B2B salespeople become the top 1% in their industry, Marcus Chan had quite the journey! 


      Born in Oregon to two immigrant parents, Marcus started out as an introvert with a speech impediment who struggled to fit the mould!


      Fast forward to his first sales job, Marcus started out as the worst rep in his company and nearly ended up quitting when the financial crisis hit in 2007-08. 


      Thankfully for us, he didn’t!


      Marcus went on a journey to transform himself and his mindset as he went on to be promoted 10 times in 10 years and led teams that sold over $700 million in Corporate America.


      Today, Marcus helps B2B sales professionals sell more and earn an extra $50k-$100k in commissions over the next 12 months. 


      In this episode, I’ll be hanging out with Marcus to extract as many golden nuggets as possible on how to speak with influence when communicating with C-suite decision makers.


      You’re in for a wild ride and if you’re ready…hit the play button!


      WHAT WE DISCUSS:


      • [00:27] - Who is Marcus Chan?
      • [02:51] - The #1 lesson that gave Marcus an edge in selling.
      • [06:01] - The moment the “penny dropped”
      • [06:57] - How Marcus reacted when a prospect went hostile!
      • [11:12] - How to handle conflict with confidence and integrity
      • [13:25] - The biggest mistake entrepreneurs and salespeople make in their “opener” during a cold call.
      • [16:34] - Examples of how to speak with conviction and authority.
      • [19:07] - A dissection of these examples.
      • [20:09] - How to impact prospects with your words.
      • [22:07] - Do we need to remove all of our filler words when we speak?
      • [26:51] - What to do when a decision maker says “no”.
      • [29:14] - How to be more conversational over the phone.
      • [35:15] - 2 ways to prepare for a cold call.
      • [38:28] - How to communicate price without fear and imposter syndrome.
      • [45:19] - An exercise to increase your effectiveness and influence when communicating throughout the sales process.


        • VALUABLE INSIGHTS AND KEY TOPICS:


        • How to maintain your composure when speaking with hostile prospects.
        • Tonality is everything!
        • How to change the inflection of your voice to command authority. 
        • How to communicate with conviction and certainty
        • How to own your script and increase your chances of sales success.
        • Why every single word you communicate has the ability to change the outcome of any sales call or pitch.


          • 2 SIMPLE WAYS TO PREPARE FOR YOUR NEXT SALES CALL:


          • Record and listen to your discovery calls so you can become more self-aware about your weaknesses. 
          • Do your daily warmups to get your vocals ready before cold calling and practice until you don’t sound scripted!


            • NOTABLE QUOTES:


            • [11:38] - “We can't control how other people react, but we can control how we show up.” - Marcus Chan


            • [24:13] - “When you have the truth, that’s when you can progress on a deal.” - Marcus Chan


            • [39:35] - “If they don’t believe the value is there, then the price becomes irrelevant.” - Marcus Chan 


            USEFUL RESOURCES:


            Connect with Marcus Chan: 

            https://www.linkedin.com/in/marcuschanmba/

            https://venliconsulting.com/


            Grab Marcus’s free training on the 3 steps to making an additional $50-$100k in commission over the next 12 months:

            Https://www.sixfiguresalesacademy.com/cash2


            Ravi's Podcast:

            https://www.theravirajani.com/podcast


            Ravi's social media:

            https://www.linkedin.com/in/ravirajani/

            https://www.tiktok.com/@theravirajani

            48 min
          • [EP.5] How To Become An Authentic Storyteller Without Feeling Exposed
            How To Become An Authentic Storyteller Without Feeling Exposed


            In order to be an authentic storyteller, do you need to share all of the skeletons in your closet?


            I'm talking about the good, the bad...and the ugly!


            In this episode, you'll discover how to define what authentic communication means to you, so you can deliver any personal story with confidence.


            If you want to learn all of that and more, hit the play button right now! 


            WHAT I DISCUSS:


            • [00:27] - Should you share 100% of your life with others?
            • [00:59] - What is authenticity for me?
            • [01:38] - The key for sharing your story
            • [03:05] - How will authenticity help you?


              • VALUABLE INSIGHTS AND KEY TOPICS:


              • The key to defining your own style of authentic communication.
              • How much should you share about your life?
              • Re-defining how you want to communicate your message.


                • NOTABLE QUOTES:


                • [01:19] - “Authenticity is about being 100% open with what you've processed and are willing to share.”


                USEFUL RESOURCES:


                Ravi Rajani’s Podcast: https://www.theravirajani.com/podcast


                Social Media:

                https://www.linkedin.com/in/ravirajani/

                https://www.tiktok.com/@theravirajani

                5 min
              • [EP.4] How to Communicate Premium Prices by Owning your Self Worth with Maryalice Goldsmith
                How To Communicate Premium Prices By Owning Your Self Worth


                Whilst juggling family life and everything that came with it, Maryalice Goldsmith decided to embark on a journey of self-discovery and stumbled upon an idea which later became her ticket to building a highly profitable coaching business. 


                As she began coaching others on how to do the same, one thing became clear…


                In order to charge premium prices, you need to own your self worth! 


                Fast forward to over a decade later, Maryalice is the Director of Student Success for The Speaker Lab where she helps people get booked and paid to speak. 


                Join Maryalice and I as we uncover the strategies you need to break free from imposter syndrome and own your self worth, so you can communicate your premium prices with confidence. 


                Whether you’re an entrepreneur or a B2B salesperson, this episode is for you! 


                WHAT WE DISCUSS:


                • [00:27] - Who is Maryalice Goldsmith?
                • [01:37] - What is “self-worth”?
                • [03:17] - Maryalice’s journey of finding her self-worth.
                • [05:04] - The ‘spark’ which triggered her pursuit of building a legacy.
                • [13:36] - Closing the gap between who you are now and who you want to be.
                • [16:06] - How to unlock your true calling in life.
                • [17:47] - Advice for people who are struggling to listen to their inner voice.
                • [19:57] - How and when to listen to your gut feeling.
                • [24:57] - Using resistance as your north star.
                • [29:23] - Choosing the right guide and mentor..
                • [33:52] - How to transform your money mindset.
                • [36:33] - How to charge premium prices.
                • [41:00] - 3 ways to eliminate impostor syndrome and charge what you’re worth.
                • [46:19] - One communication mistake that most make when quoting their price.
                • [50:51] - Who Maryalice looks up to as an influential communicator.


                  • VALUABLE INSIGHTS AND KEY TOPICS:


                  • Stepping into your purpose.
                  • What kind of influence and impact do you want to have?
                  • The advantages of learning through failure.
                  • Finding your true calling through silence.
                  • Gaining clarity through action.
                  • The dangers of “infobesity”.
                  • How to use market research as a tool for pricing your products.
                  • How to eliminate impostor syndrome and know your self-worth so you can charge premium prices.
                  • How to craft sales copy that converts.


                    • 3 WAYS TO ELIMINATE IMPOSTOR SYNDROME AND CHARGE WHAT YOU’RE WORTH:


                    1. Do your market research and be strategic with your pricing.
                    2. Get clarity on your ideal lifestyle. Remember, time is more important than money.
                    3. Focus on delivering world class results for building confidence and let your clients do the talking.


                      4. NOTABLE QUOTES:
                      • [22:20] - “Sometimes you have to let things die, to bring other things to life.” - Maryalice Goldsmith


                      • [28:03] - “Nothing great, comes easy.” - Maryalice Goldsmith


                      USEFUL RESOURCES:


                      Connect with Maryalice Goldsmith: 

                      https://www.linkedin.com/in/maryalicegoldsmith/

                      https://thespeakerlab.com/


                      Ravi Rajani’s Podcast: https://www.theravirajani.com/podcast

                      Ravi Rajani’s Website: https://www.theravirajani.com


                      Social Media:

                      https://www.linkedin.com/in/ravirajani/

                      https://www.tiktok.com/@theravirajani

                      53 min
                    4. [EP.3] 5 Influential Stories to Include in your Next Sales Presentation
                      5 Influential Stories to Include in Your Next Sales Presentation


                      In this episode, Ravi Rajani dives deep into 5 influential stories that you can include in your next presentation if you want to connect with your ideal client and convert them into a paying customer. 


                      He shares 5 actionable stories that you can embed into your next sales presentation with ease.


                      Listen in and learn more about this topic!


                      WHAT WE DISCUSS:


                      • [02:28] - Announcing the topic for today
                      • [01:36] - Story #1
                      • [02:47] - Story #2
                      • [03:57] - Story #3
                      • [04:37] - Story #4
                      • [05:47] - Story #5
                      • [06:44] - Closing thoughts


                        • VALUABLE INSIGHTS AND KEY TOPICS:


                        • Why focusing on connection at the start of your presentation is key
                        • How to accelerate the trust between you and your client
                        • Who is the villain in the eyes of your ideal client?
                        • How to handle people’s objections about taking action on your message.
                        • Paint a vivid picture of what your ideal client’s life might look like if they didn’t solve their big problem. 


                          • NOTABLE QUOTES:


                          • [02:42] - “Focus first on building a connection so you can accelerate trust within the first few minutes.” - Ravi Rajani


                          • [16:34] - “Paint a vivid picture of what your ideal client’s life might look like if they didn’t use your solution because that can be a powerful motivator.” - Ravi Rajani


                          USEFUL RESOURCES:


                          Ravi Rajani’s Podcast: https://www.theravirajani.com/podcast


                          Social Media:

                          https://www.linkedin.com/in/ravirajani/

                          https://www.tiktok.com/@theravirajani

                          8 min
                        • [EP.2] How to Communicate to Convert in the DM's with Richard Moore
                          How To Communicate To Convert In The DM's With Richard Moore


                          Richard Moore is an influential communicator, a sales expert and a seasoned revenue consultant to 8 and 9-figure businesses. With over 17 years of experience in the space, Richard’s core focus is now on helping solopreneurs, elite consultants and business owners master the art of social selling through his LinkedIn Client Accelerator.


                          In this episode, we dive deep into tactical advice to help you communicate to convert in the DM’s without feeling salesy.

                          Listen in to learn more!


                          WHAT WE DISCUSS:


                          • [00:28] - Who is Richard Moore
                          • [01:43] - How Richard got started in sales
                          • [05:00] - How often does Richard get cold DMs on LinkedIn?
                          • [06:20] - What kind of pitches are annoying?
                          • [08:14] - How Richard turned someone who’s prospecting him into a paying client!!
                          • [08:42] - How to reach out to decision-makers on LinkedIn
                          • [11:30] - 2 essential elements for pitching cold prospects
                          • [16:18] - Why is Content so crucial for conversion?
                          • [20:50] - Should you outreach through video, voice message, or text on the first message or outbound call?
                          • [27:15] - Using your voice for influence in the sales process 
                          • [30:52] - How to pick up the momentum when you’ve been ‘ghosted’ by a lead
                          • [35:56] - How to go for the “ask” without feeling salesy
                          • [40:32] - Who Richard looks up to as an influential communicator


                            • VALUABLE INSIGHTS AND KEY TOPICS:


                            • Why cold messaging without context or relevance is a hard sell in 2022.
                            • How to spark intrigue and find commonality when conducting outbound outreach. 
                            • 3 steps to selling more in the DM’s.
                            • How to use leverage to win more revenue. 
                            • How to accelerate familiarity and ‘warm’ future client’s through content.
                            • It takes 32 touches in the online world before somebody decides to buy from you!
                            • In cold calling or messaging, you might get it wrong…but focus on progress over perfection and iterating as you go.
                            • There’s a time and place for intensity in the sales process. 
                            • Tips to re-engage prospects who have gone cold.


                              • 3 STEPS TO CLOSING MORE DEALS IN THE DM's:
                              1. Content 
                              2. Engage in the DM’s 
                              3. Discovery call and close


                                4. 2 ESSENTIAL ELEMENTS IN COLD PITCHING:


                                1. Relevance
                                2. Leverage


                                  3. NOTABLE QUOTES:


                                  • [11:44] - “The first thing you need is relevance. I can't sell you shoes if you have no feet.” - Richard Moore


                                  • [16:36] - “You can't cold approach people as well as you can warm approach them with content.” - Richard Moore


                                  • [17:58] - “When you have familiarity, trust starts coming in.” - Richard Moore



                                  USEFUL RESOURCES:


                                  Connect with Richard Moore: 

                                  https://www.linkedin.com/in/richardjamesmoore/

                                  https://www.instagram.com/the.richard.moore/

                                  www.therichardmoore.com


                                  Ravi Rajani’s Podcast: https://www.theravirajani.com/podcast


                                  Connect with Ravi Rajani:

                                  https://www.linkedin.com/in/ravirajani/

                                  https://www.tiktok.com/@theravirajani

                                  44 min
                                3. [EP.1] My Story
                                  My Story


                                  Welcome to the very first episode of The Influential Communicator! The go-to podcast for your weekly dose of storytelling, speaking, and communication bullets to help you build trust and win more revenue! 


                                  In today’s market, having great products and services isn’t enough. You need to be able to present your story, solution and message in an impactful way. In this episode, your host, Ravi Rajani, shares his own story, the valuable lessons learned along the way, and how he mastered the craft of being an influential communicator.


                                  Pay attention to not just what Ravi says, but HOW he says it!


                                  WHAT WE DISCUSS:


                                  • [00:26] - Ravi’s childhood and being thrown into dance school
                                  • [02:26] - His first memorable experience with a camera as a kid
                                  • [03:12] - How Ravi excelled where others didn’t
                                  • [03:54] - The ultimate drug: The 3 A’s
                                  • [04:47] - The double edged sword of being a performer
                                  • [06:08] - 3 real-life scenarios where effective communication was paramount
                                  • [07:20] - How storytelling can be used to impact and inspire
                                  • [08:42] - Ravi today and his unhealthy obsession with Kevin Hart
                                  • [09:01] - Ravi’s impact driven mission


                                    • VALUABLE INSIGHTS AND KEY TOPICS:


                                    • What dance school, a camcorder and theatre taught Ravi about business and life.
                                    • How playing a character on stage can lead you to playing a character in real life.
                                    • How you communicate your value, story and solution is the difference between success and failure. 
                                    • How every micro-experience in your life is secretly serving a bigger purpose.


                                      • YOUR SUCCESS IS DEPENDENT ON HOW YOU COMMUNICATE THESE 3 THINGS:


                                      1. Your value 
                                      2. Your story
                                      3. Your solution 


                                        4. NOTABLE QUOTES:


                                        • [09:13] - “Whether you believe it or not, everybody is a salesperson, everybody is a speaker, everybody is a storyteller.”


                                        USEFUL RESOURCES:


                                        Ravi Rajani’s Podcast: https://www.theravirajani.com/podcast

                                        Ravi Rajani’s Website: https://www.theravirajani.com


                                        SOCIAL MEDIA:


                                        https://www.linkedin.com/in/ravirajani/

                                        https://www.tiktok.com/@theravirajani

                                        11 min
                                      4. The Influential Communicator - Trailer

                                        If you want to impact people, you need to influence them first.


                                        Not in a manipulative way.


                                        But in a way that's customer-centric and aligned with your values.


                                        The problem is, captivating your customers, becoming memorable and winning new business is harder than ever before.


                                        The answer?


                                        Learning how to become an influential communicator. 


                                        Keynote speaker and storytelling coach, Ravi Rajani, has arrived to help you present with confidence, craft stories that sell and deliver presentations that win.


                                        Join Ravi every Tuesday to unlock a brand new episode as he hangs out with some of the planet’s top communicators and gives you his own insights on how to become a better presenter, storyteller and communicator.

                                        2 min

                                      About The Influential Communicator

                                      From the publisher's feed

                                      If you want to impact people, you need to influence them first.