The Innovators Studio with Phil McKinney

In today’s world, innovation is a fundamental component of successful business strategies. It allows organizations to stay ahead of the competition, develop new products and services, and create value for customers. However, scaling up innovative ideas can be challenging because of the complexity of the process and its associated risks.

In today's world, it is not enough to have a great idea or concept. To make it successful, organizations must scale their ideas as they enter the market. This could be — reaching a larger audience or market, increasing operational efficiency, generating more revenue, or enhancing customer experience.

If they don't scale, the niche status of the innovative idea will prevent it from having the impact needed to be considered a success. This lack of scaling will open the door to your competition to step in with their idea and quickly dominate the market.

One of the major barriers that can stop organizations from scaling up their innovations is a lack of resources. For instance, many companies may not have the capital to invest in new technologies or hire additional personnel for research and development.

Organizations may lack access to talent or have difficulty finding qualified workers with the skills necessary to implement innovative ideas.

Organizations may face structural issues that inhibit innovation, such as bureaucracy, rigid hierarchies, and bureaucratic decision-making processes. These organizational structures often impede creativity and responsiveness, making it difficult for companies to scale new products and services.

Many organizations are unable to respond rapidly enough to changing customer needs or industry trends, and it may leave them behind in terms of competitiveness.

Another barrier to scaling up innovations is cultural resistance. Organizations must create an environment where employees feel comfortable taking risks and innovating without fear of failure or repercussions. This includes fostering a culture of collaboration and transparency so that all stakeholders know the potential benefits and risks involved in scaling up an idea. Without this type of supportive atmosphere, innovative ideas will likely never be given the chance they deserve to reach their full potential.

One example of an industry that has successfully scaled up its innovations is the technology sector. Companies such as Microsoft, Apple, and Google have created products and services that have revolutionized how people interact with technology. These companies are continuously pushing the boundaries of innovation and developing new products and services to stay ahead of the competition. Through their investments in research and development (R&D) they can develop products and services that meet customer needs faster than their rivals.

The entertainment industry is another example of a business sector that has embraced innovative strategies to remain competitive in today's market. Streaming services such as Netflix, Hulu, and Amazon Prime Video constantly innovate to provide customers with improved experiences and better value for money. These companies rely heavily on cutting-edge technologies, such as artificial intelligence (AI) and machine learning (ML), to strategically analyze customer data to create tailored content recommendations for each user.

In the automotive industry, manufacturers like Tesla are pioneering a new era of sustainable transportation by embracing innovative ideas for electric vehicles (EVs). Tesla has invested billions into R&D over the past decade to continuously improve its EVs’ performance, safety features, range capabilities, charging infrastructure, and overall driving experience. This company has also been very aggressive with its expansion plans around the world while introducing new features like Autopilot self-driving options into its cars.

Healthcare organizations like Epic Systems have invested significantly into scaling up their innovations to improve patient care outcomes while reducing costs. Epic Systems has developed advanced software solutions to streamline medical records management, track patient health status more accurately, enhance communication between clinicians and patients, automate administrative tasks related to healthcare organizations' operations, etc. All these technological advancements were made possible through Epic System’s large investments in R&D, which enabled them to make huge strides in improving patient care outcomes while keeping operating costs under control.

Organizations can use several strategies to scale up their innovative ideas successfully.

Developing partnerships with other companies is one such strategy that can help organizations grow and reach greater heights. By collaborating with other companies, organizations can leverage each other’s expertise and resources to develop creative solutions and bring them to market faster. For example, Apple partnered with IBM in 2014 to create enterprise mobility solutions, which allowed businesses to access corporate data on mobile devices securely. This partnership enabled both companies to benefit from each other’s strengths while ensuring the success of their joint projects.

Another strategy organizations can use when scaling up their innovative ideas is open innovation. Open innovation involves leveraging external sources of ideas, such as customers and research institutions, to innovate quickly and cost-effectively. Organizations that implement open innovation have increased chances of success because they can tap into a larger pool of creativity than if they had tried to innovate solely in-house.

Organizations can also use experimentation as part of their scaling strategy by testing novel concepts with prototypes or running pilot programs for new products or services. Experiments allow organizations to examine the viability of an idea before investing heavily in it, which might save them time and resources if the experiment reveals flaws in their approach.

Finally, organizations need to ensure that they have proper processes and systems in place when scaling up innovative ideas so that they don’t experience any hiccups along the way. This includes embedding strong project management practices across teams, setting clear expectations around timelines and deliverables, developing robust communication protocols between stakeholders within and outside the organization, etc. These processes will help organizations maintain control over projects while mitigating potential risks associated with scaling up innovations.

In recent years, emerging technologies, such as artificial intelligence (AI), have revolutionized how businesses operate and scale their innovations. AI-powered solutions can automate processes and tasks to increase efficiency and reduce costs. AI can also generate insights from data for informed decisions about product development, marketing campaigns, and customer service improvement, among others.

However, organizations must ensure that they have the right infrastructure before attempting to leverage these cutting-edge technologies so that they don’t experience any hiccups. This includes having a strong IT team to maintain and manage the systems, adequate data security measures, and robust processes for handling customer data that comply with relevant regulations.

By investing in the right infrastructure and using emerging technologies, organizations can gain a competitive edge when scaling up innovations. This will enable them to stay ahead of the competition while providing better products and services to their customers.

When scaling up innovations, organizations may face several challenges, especially introducing new and potentially disruptive technologies into their products and services.

A key challenge for organizations looking to scale up innovations is the lack of an established framework for developing, testing, and launching successful products. Without a well-defined process for innovation, there is a risk of wasting resources on initiatives that do not achieve desired outcomes or meet customer needs. Organizations must ensure they have the right processes to guide their decision-making and manage projects from conception to execution.

Organizations must also be prepared to manage customer expectations. As innovations are implemented, customers may expect features or functionality that could require substantial investments in time and money. In these cases, organizations must explain why certain decisions were made and what benefits customers can expect from the new product or service.

Moreover, organizations must be agile when responding to changing market demands or customer preferences. Customer needs are constantly changing because of factors such as lifestyle changes or economic conditions, so companies must continually adjust their offerings accordingly while maintaining high levels of quality control. Companies should also monitor reviews and feedback from customers as this can provide invaluable insights on how best to improve products or services over time.

Finally, organizations must develop strategies for ensuring long-term success when scaling up innovations. This includes creating robust systems for tracking progress and performance over time so that any issues can be identified early and addressed quickly before they become major problems. This investment in advanced analytics solutions can help generate actionable insights regarding user behavior patterns, which can inform marketing efforts and product development strategies.

Overall, scaling up innovations requires careful planning and implementation if it is going to succeed in today’s competitive environment.

When reviewing successful scale-ups, one case that stands out is that of Amazon. Amazon began as an online bookstore in 1994 and has since grown to become one of the largest companies in the world, with a market capitalization of more than $1 trillion.

Amazon has been able to scale up its innovations through several strategies successfully. First, they have invested heavily in their IT infrastructure and data security measures to ensure that their systems are running smoothly and securely at all times. They also developed robust processes for managing customer data, including encryption algorithms and two-factor authentication, which help protect user privacy while ensuring compliance with relevant regulations.

Second, Amazon has been agile when responding to changing market demands or customer preferences. Through its advanced analytics solutions, the company can identify trends in customer behavior patterns, which can inform product development strategies and marketing efforts.

Third, Amazon has invested heavily in research and development (R&D) initiatives which have helped them stay ahead of the competition by creating innovative products such as Alexa or AWS. By staying ahead of technological advances, Amazon can maintain its competitive advantage while providing customers with cutting-edge products and services.

Finally, Amazon has used strategic acquisitions (“innovation by acquisition”) to gain access to new markets or technologies, which have enabled them to expand their reach worldwide while still staying true to their core mission: “to be Earth’s most customer-centric company.” This includes the acquisition of Whole Foods Market chain stores throughout North America as well as investments in healthcare technology firms such as PillPack Pharmacy Services, which could help revolutionize the way medication is delivered and processed on a global scale.

Through these strategies and tactics, Amazon has been able to successfully scale up its innovations over time while staying ahead of the competition by leveraging new technologies such as AI or cloud computing services for maximum benefit. As a result, they have become one of the world’s leading e-commerce businesses.

Innovation scaling is a complex and multifaceted process. It requires strategic planning, vision, and commitment from businesses to ensure success. Businesses need to assess the risks associated with scaling an innovation before taking any major steps. They must also consider their current business environment, resources, capabilities, and customer base to determine which strategies are best suited for achieving the desired results.

By understanding how various aspects of innovation scaling tie together, businesses can ensure that they are future-proofing themselves and setting themselves up for long-term success. Ultimately, if approached strategically, innovation scaling can help propel organizations forward while providing them with a competitive edge in their respective markets.

To know more about creating strategies to scale innovations, listen to: Proven Strategies To Scaling Innovations.

In today's world, innovation is a fundamental component of successful business strategies. It allows organizations to stay ahead of the competition, develop new products and services, and create value for customers. However, scaling up innovative ideas can be challenging because of the complexity of the process and its associated risks.

Taking an idea or concept and expanding upon it to make a greater impact requires focus and effective scaling strategies.

In today's world, it is not enough to have a great idea or concept. To make it successful, organizations must scale their ideas as they enter the market. This could be — reaching a larger audience or market, increasing operational efficiency, generating more revenue, or enhancing customer experience.

Without scaling, the innovative idea will become a niche and lack the impact needed to be considered a success. This lack of scaling will open the door to your competition to step in with their idea and quickly dominate the market.

One of the major barriers that can stop organizations from scaling up their innovations is a lack of resources. For instance, many companies may not have the capital to invest in new technologies or hire additional personnel for research and development.

Organizations may lack access to talent or have difficulty finding qualified workers with the skills necessary to implement innovative ideas.

Organizations may face structural issues that inhibit innovation, such as bureaucracy, rigid hierarchies, and bureaucratic decision-making processes. These organizational structures often impede creativity and responsiveness, making it difficult for companies to scale new products and services.

Many organizations are unable to respond rapidly enough to changing customer needs or industry trends, and it may leave them behind in terms of competitiveness.

Another barrier to scaling up innovations is cultural resistance. Organizations must create an environment where employees feel comfortable taking risks and innovating without fear of failure or repercussions. This includes fostering a culture of collaboration and transparency so that all stakeholders know the potential benefits and risks involved in scaling up an idea. Without this type of supportive atmosphere, innovative ideas will likely never be given the chance they deserve to reach their full potential.

One example of an industry that has successfully scaled up its innovations is the technology sector. Companies such as Microsoft, Apple, and Google have created products and services that have revolutionized how people interact with technology. These companies are continuously pushing the boundaries of innovation and developing new products and services to stay ahead of the competition. Through their investments in research and development (R&D) they can develop products and services that meet customer needs faster than their rivals.

The entertainment industry is another example of a business sector that has embraced innovative strategies to remain competitive in today's market. Streaming services such as Netflix, Hulu, and Amazon Prime Video constantly innovate to provide customers with improved experiences and better value for money. These companies rely heavily on cutting-edge technologies, such as artificial intelligence (AI) and machine learning (ML), to strategically analyze customer data to create tailored content recommendations for each user.

In the automotive industry, manufacturers like Tesla are pioneering a new era of sustainable transportation by embracing innovative ideas for electric vehicles (EVs). Tesla has invested billions into R&D over the past decade to continuously improve its EVs' performance, safety features, range capabilities, charging infrastructure, and overall driving experience. This company has also been very aggressive with its expansion plans around the world while introducing new features like Autopilot self-driving options into its cars.

Healthcare organizations like Epic Systems have invested significantly into scaling up their innovations to improve patient care outcomes while reducing costs. Epic Systems has developed advanced software solutions to streamline medical records management, track patient health status more accurately, enhance communication between clinicians and patients, automate administrative tasks related to healthcare organizations' operations, etc. All these technological advancements were made possible through Epic System's large investments in R&D, which enabled them to make huge strides in improving patient care outcomes while keeping operating costs under control.

Organizations can use several strategies to scale up their innovative ideas successfully.

Developing partnerships with other companies is one such strategy that can help organizations grow and reach greater heights. By collaborating with other companies, organizations can leverage each other's expertise and resources to develop creative solutions and bring them to market faster. For example, Apple partnered with IBM in 2014 to create enterprise mobility solutions, which allowed businesses to access corporate data on mobile devices securely. This partnership enabled both companies to benefit from each other's strengths while ensuring the success of their joint projects.

Another strategy organizations can use when scaling up their innovative ideas is open innovation. Open innovation involves leveraging external sources of ideas, such as customers and research institutions, to innovate quickly and cost-effectively. Organizations that implement open innovation have increased chances of success because they can tap into a larger pool of creativity than if they had tried to innovate solely in-house.

Organizations can also use experimentation as part of their scaling strategy by testing novel concepts with prototypes or running pilot programs for new products or services. Experiments allow organizations to examine the viability of an idea before investing heavily in it, which might save them time and resources if the experiment reveals flaws in their approach.

Finally, organizations need to ensure that they have proper processes and systems in place when scaling up innovative ideas so that they don't experience any hiccups along the way. This includes embedding strong project management practices across teams, setting clear expectations around timelines and deliverables, developing robust communication protocols between stakeholders within and outside the organization, etc. These processes will help organizations maintain control over projects while mitigating potential risks associated with scaling up innovations.

In recent years, emerging technologies, such as artificial intelligence (AI), have revolutionized how businesses operate and scale their innovations. AI-powered solutions can automate processes and tasks to increase efficiency and reduce costs. In addition, AI can also be used to generate insights from data that can inform decisions related to product development, marketing campaigns, customer service improvement, etc.

However, organizations must ensure that they have the right infrastructure before attempting to leverage these cutting-edge technologies so that they don't experience any hiccups. This includes having a strong IT team to maintain and manage the systems, adequate data security measures, and robust processes for handling customer data that comply with relevant regulations.

By investing in the right infrastructure and using emerging technologies, organizations can gain a competitive edge when scaling up innovations. This will enable them to stay ahead of the competition while providing better products and services to their customers.

When scaling up innovations, organizations may face several challenges, especially introducing new and potentially disruptive technologies into their products and services.

A key challenge for organizations looking to scale up innovations is the lack of an established framework for developing, testing, and launching successful products. Without a well-defined process for innovation, there is a risk of wasting resources on initiatives that do not achieve desired outcomes or meet customer needs. Organizations must ensure they have the right processes to guide their decision-making and manage projects from conception to execution.

Organizations must also be prepared to manage customer expectations. As innovations are implemented, customers may expect features or functionality that could require substantial investments in time and money. In these cases, organizations must explain why certain decisions were made and what benefits customers can expect from the new product or service.

Moreover, organizations must be agile when responding to changing market demands or customer preferences. Customer needs are constantly changing because of factors such as lifestyle changes or economic conditions, so companies must continually adjust their offerings accordingly while maintaining high levels of quality control. Companies should also monitor reviews and feedback from customers as this can provide invaluable insights on how best to improve products or services over time.

Finally, organizations must develop strategies for ensuring long-term success when scaling up innovations. This includes creating robust systems for tracking progress and performance over time so that any issues can be identified early and addressed quickly before they become major problems. This investment in advanced analytics solutions can help generate actionable insights regarding user behavior patterns, which can inform marketing efforts and product development strategies.

Overall, scaling up innovations requires careful planning and implementation if it is going to succeed in today's competitive environment.

When reviewing successful scale-ups, one case that stands out is that of Amazon. Amazon began as an online bookstore in 1994 and has since grown to become one of the largest companies in the world, with a market capitalization of more than $1 trillion.

Amazon has been able to scale up its innovations through several strategies successfully. First, they have invested heavily in their IT infrastructure and data security measures to ensure that their systems are running smoothly and securely at all times. They also developed robust processes for managing customer data, including encryption algorithms and two-factor authentication, which help protect user privacy while ensuring compliance with relevant regulations.

Second, Amazon has been agile when responding to changing market demands or customer preferences. Through its advanced analytics solutions, the company can identify trends in customer behavior patterns, which can inform product development strategies and marketing efforts.

Third, Amazon has invested heavily in research and development (R&D) initiatives which have helped them stay ahead of the competition by creating innovative products such as Alexa or AWS. By staying ahead of technological advances, Amazon can maintain its competitive advantage while providing customers with cutting-edge products and services.

Finally, Amazon has used strategic acquisitions ("innovation by acquisition") to gain access to new markets or technologies, which have enabled them to expand their reach worldwide while still staying true to their core mission: "to be Earth's most customer-centric company." This includes the acquisition of Whole Foods Market chain stores throughout North America as well as investments in healthcare technology firms such as PillPack Pharmacy Services, which could help revolutionize the way medication is delivered and processed on a global scale.

Through these strategies and tactics, Amazon has been able to successfully scale up its innovations over time while staying ahead of the competition by leveraging new technologies such as AI or cloud computing services for maximum benefit. As a result, they have become one of the world's leading e-commerce businesses.

Innovation scaling is a complex and multifaceted process. It requires strategic planning, vision, and commitment from businesses to ensure success. Businesses need to assess the risks associated with scaling an innovation before taking any major steps. They must also consider their current business environment, resources, capabilities, and customer base to determine which strategies are best suited for achieving the desired results.

By understanding how various aspects of innovation scaling tie together, businesses can ensure that they are future-proofing themselves and setting themselves up for long-term success. Ultimately, if approached strategically, innovation scaling can help propel organizations forward while providing them with a competitive edge in their respective markets.

Intuitive thinking sometimes referred to as 'thinking on autopilot,' is based on prior experience and mental shortcuts. It involves using heuristics and pattern recognition to make decisions quickly and efficiently. Intuitive thinking is essential because it allows us to make decisions without pausing for conscious analysis or deliberation. This helps us react swiftly when we don't have enough information or time – which is common in innovation.

One can argue that intuitive thinking is essential to everyday life. It allows us to save energy and make decisions more quickly than if we were attempting to analyze every single detail of a situation. It also allows us to see/intuit things that are not obvious such as solutions to problems others do not see.

Furthermore, intuition often helps us make better decisions than conscious thought processes alone. Studies show that we can trust our instincts in specific scenarios, such as predicting the outcome of sporting events or guessing the answer to a problem before checking the answer key.

Intuitive thinking has drawbacks, however, as it relies upon past experiences, which may not always lead us in the right direction. Personal biases and assumptions may influence and cloud our judgment. As such, we must take time out from relying on intuition periodically and instead use conscious thought processes more deliberately when making decisions.

An example of a person using intuitive thinking to innovate can be seen in the story of Henry Ford and his development of the Model T automobile. Ford had a vision of making an affordable car that could be used by families, and he knew that he needed an innovative solution.

He began experimenting with different designs and materials until he eventually settled on mass-producing vehicles. However, it was not just the technical specifications that made this decision successful; Ford also relied on his intuition to ensure that what he was trying to achieve would be successful. He believed that people were looking for something new, reliable, and affordable, and he took a chance to create his product line – one that would revolutionize transportation as we know it today.

Ford trusted his gut instinct and went against industrial trends at the time, believing in himself and his vision despite the risks involved. His intuition guided him toward making the right decisions, such as choosing assembly lines over hand-building cars or inventing new tools like wheel molds instead of relying solely on manual labor. Ultimately, these decisions ushered in a new era for car manufacturing – one where efficient production could result in cost savings for consumers without sacrificing quality or reliability.

By trusting his intuition, Henry Ford created an innovative solution to a problem that had existed for years: how to make transportation more accessible and affordable without compromising quality or reliability. It was only after years of trial-and-error experimentation coupled with intuitive thinking that Ford succeeded with his Model T automobile design – leading to one of the greatest inventions of all time.

Intuitive thinking has been a part of human decision-making for centuries. It is the ability to make decisions based on instinct, insight, or gut feeling rather than relying solely on conscious thought processes, facts, and figures. While intuitive thinking has long been viewed as an innate trait that some people possess while others do not, recent research suggests otherwise; anyone can cultivate intuition through practice and experience.

The concept of intuitive thinking dates back to ancient Greece when philosophers such as Plato argued that all knowledge was already present within the soul and could be accessed if one were willing to trust their instincts. This idea spread throughout Europe during the Renaissance and gained popularity among scientists who saw its potential applications in fields like medicine.

In more modern times, intuitive thinking has become increasingly accepted by academics and business leaders alike due to its efficiency in helping us make quick decisions without being overwhelmed by too much information or analysis paralysis. As a result, many organizations have begun utilizing data visualization tools that allow them to analyze large datasets better while allowing room for intuitive thought processes when necessary.

Our brain programming allows for rational thought and intuitive insight, essential in decision-making processes like identifying growth opportunities or creating something new from scratch. While rational thought enables us to analyze data objectively, intuitive thinking gives us access to subconscious information, which may provide more creative answers than traditional methods alone.

Ultimately, this shows that with proper training and practice, anyone can develop their own unique decision-making style, which includes both conscious analytical and intuitive thinking. Combining the two makes it possible to make better decisions more quickly and efficiently than ever before.

Three primary types of intuition exist: cognitive, emotional, and spiritual.

Cognitive intuition is the ability to draw on experiences and use them to identify patterns or trends to make more informed decisions. It involves making connections between facts, experiences, and observations quickly and accurately without spending time analyzing the data in detail.

Emotional intuition involves interpreting people's feelings and intentions and responding accordingly. Instinct, gut feeling, or intuition about how someone might behave in a specific situation forms the basis of it.

By understanding the emotional state of our customers, partners, or stakeholders, we can come up with more meaningful and impactful ideas. This type of intuition also helps us understand what our competitors may be doing, allowing us to stay ahead of the game and create something unique.

Spiritual intuition taps into our inner wisdom, connecting with a higher power or source of knowledge. It is about trusting our instincts and being open to new possibilities and ideas, even if they may seem far-fetched or unlikely to succeed at first glance. By connecting with a greater power, we can look beyond what is known and explore uncharted areas of thought to create something truly innovative.

Developing intuition is essential in improving decision-making, problem-solving, and overall well-being. We can take several steps to nurture our intuitive skills, such as calming the mind, focusing on one goal at a time, trusting our gut feeling, and seeking expert advice.

Calming the mind is critical to developing intuition. We must clear away distractions and noise to listen more closely to our inner voice. Meditation and mindfulness exercises are great ways of achieving this, as they help us become aware of our thoughts and feelings without judgment or attachment. Taking time each day for introspection will help us gain greater insight into ourselves and our environment.

Focusing on one goal at a time also helps in harnessing intuition. When faced with tough decisions or looming tasks, it helps to narrow down our options and prioritize what needs to be done first. Making lists or breaking down complex tasks into smaller achievable goals helps us keep track of progress and focus on the task at hand.

Trusting your gut instinct can also be beneficial when trying to make sense of information or finding creative solutions to problems quickly. Intuition typically works faster than conscious thought, so learning when and how to trust our gut feelings can help us make decisions more efficiently and accurately.

Seeking advice from experts is another excellent way of boosting our intuitive powers. When faced with complex problems that require specialized knowledge or experience, talking to someone who has been through similar situations can give us valuable guidance about what might work best for us in any given case. They may also be able to provide insight into how others have approached similar dilemmas in the past, which could provide valuable lessons for us going forward.

Developing intuition takes practice, but it can be conducive when making difficult decisions or solving complex problems quickly and accurately. Achieving a state of calmness, clarity, focus, and trust in oneself is vital to honing this skill set over time.

Using intuition to make decisions versus more structured approaches has benefits and drawbacks. Intuition can be used in decisions when the situation is complex, abstract, or uncertain, when the decision-maker needs a "sixth sense" to interpret specific cues, or when speed is of the essence. Intuitive decision-making allows us to draw on our experience and knowledge, subconsciously process data, and act quickly in response to changing conditions.

However, there are also situations where more structured approaches are more beneficial. If a decision involves complex information that needs to be understood in detail, a methodical approach will likely result in a better outcome than relying on intuition alone.

For example, if you need to choose between two investments with complicated financial models attached, it would be wiser to take your time and analyze the underlying data rather than rely on instinctive feelings about which option is best. Structured approaches are also helpful when dealing with highly predictable tasks such as budgeting or task management—following a set plan makes it easier to stay on track.

Although intuition can help us make snap decisions in difficult situations, it pays off to reflect before committing ourselves. It's important to remember that intuition is not infallible. Sometimes we lack enough information or experience with the problem at hand for our intuitions to be accurate.

Intuition allows us to use our experience, knowledge, and gut feelings to make snap judgments in difficult situations. The more experiences you have, the better your intuition will likely be, and vice versa. It also helps to learn from those with more experience than yourself by either working with them or having them mentor you.

However, intuitive thinking should always be supplemented with an objective analysis of facts and evidence before deciding. A balance between these two styles allows us to maximize our chances of success by combining instinctive reactions with rational thought processes.

Ultimately, the key to successfully using intuitive thinking is to remain aware of our biases and limitations. By taking a mindful approach to decision-making – considering multiple perspectives, sources of feedback, and potential risks – we can ensure that our decisions are based on sound evidence rather than relying solely on our intuition. Doing so can help us avoid misguided decisions and maximize the potential for successful innovation.

Tom D'Eri, Co-Founder and COO of Rising Tide Car Wash, joins us to discuss the gap neurodivergent individuals face while entering the workforce and how to bridge that gap by changing hiring methods and implementing strategic operations that are inclusive to those with different skill sets.

Prospective job seekers with autism face a massive disparity in the job market. Unemployment rates of this group of individuals are between 60-80 percent. Taking that percentage of people out of the workforce when only 16 percent of autistic people face a significant intellectual disability is holding many businesses back and harming the economy. Tom D'Eri started Rising Tide Car Wash to help his brother with autism find employment rather than be a statistic in a rigid workforce not designed for those facing mental disabilities.

So many neurodivergent individuals are capable and have much to offer employers. A change in how businesses look at people and how teams function must take place for the future of the workforce to become more inclusive, diverse, and ultimately successful.

One significant barrier neurodivergent people face is the traditional hiring process. Most businesses are not designed to accurately assess the capabilities of individuals with autism during the hiring process. They don't see past external dissimilarities and can often overlook great talent simply by not realizing that the thought process of a neurodivergent person, though different, is not a handicap but can be an asset to a business. Employers need to reassess their methods to support neurodiversity better. Ensuring these individuals have the tools to be successful in the workplace will further ensure the business's success.

To better support a nontraditional workforce, Tom believes you do not have to do anything structurally different; you need to do things better. Better communication, clear feedback, and managers who care enough about your employees to make a safe and trusting environment will help a nontraditional workplace thrive. Tom mentions how people with autism are extreme users of organizational systems, which is extremely beneficial to a team because it creates better management skills and processes and provides more communication clarity.

Those who are neurodivergent think differently. People with different thinking styles can help drive a good innovation strategy by bringing a different perspective. Tom believes having diversity of thought on your team is one of the most impactful ways diversity can influence an organization. Not being afraid to try unconventional approaches to problem-solving will push teams in new directions and promote learning and innovation.

Tom's groundbreaking book, The Power of Potential, focuses on how the unemployment of neurodivergent people is an issue that can be solved. There is a need for talent, and there are people who supply that talent in the neurodivergent community. By expanding past traditional systems that aren't built for the neurodivergent community and creating more inclusive and innovative business operations, businesses can unlock vast untapped potential and benefit the lives of those involved.

Tom D'Eri is the Co-Founder and COO of Rising Tide Car Wash, an organization that employs over 90 individuals with autism in a successful car wash business. His entrepreneurial success has led him to be listed on Forbes's 30 under 30 list, and most recently,  he has authored a book, The Power of Potential, on the benefits of a nontraditional workforce.

Check out Tom D'Eri's Linkedin here and learn more about him and his work on his website here. For further information on his book, click here.

To know more about hiring a nontraditional workforce, listen to: Tom D’Eri on Hiring and Managing a Nontraditional Workforce.

Tom D'Eri, Co-Founder and COO of Rising Tide Car Wash, joins us to discuss the gap neurodivergent individuals face while entering the workforce and how to bridge that gap by changing hiring methods and implementing strategic operations that are inclusive to those with different skill sets.

Prospective job seekers with autism face a massive disparity in the job market. Unemployment rates of this group of individuals are between 60-80 percent. Taking that percentage of people out of the workforce when only 16 percent of autistic people face a significant intellectual disability is holding many businesses back and harming the economy. Tom D'Eri started Rising Tide Car Wash to help his brother with autism find employment rather than be a statistic in a rigid workforce not designed for those facing mental disabilities.

So many neurodivergent individuals are capable and have much to offer employers. A change in how businesses look at people and how teams function must take place for the future of the workforce to become more inclusive, diverse, and ultimately successful.

One significant barrier neurodivergent people face is the traditional hiring process. Most businesses are not designed to accurately assess the capabilities of individuals with autism during the hiring process. They don't see past external dissimilarities and can often overlook great talent simply by not realizing that the thought process of a neurodivergent person, though different, is not a handicap but can be an asset to a business. Employers need to reassess their methods to support neurodiversity better. Ensuring these individuals have the tools to be successful in the workplace will further ensure the business's success.

To better support a nontraditional workforce, Tom believes you do not have to do anything structurally different; you need to do things better. Better communication, clear feedback, and managers who care enough about your employees to make a safe and trusting environment will help a nontraditional workplace thrive. Tom mentions how people with autism are extreme users of organizational systems, which is extremely beneficial to a team because it creates better management skills and processes and provides more communication clarity.

Those who are neurodivergent think differently. People with different thinking styles can help drive a good innovation strategy by bringing a different perspective. Tom believes having diversity of thought on your team is one of the most impactful ways diversity can influence an organization. Not being afraid to try unconventional approaches to problem-solving will push teams in new directions and promote learning and innovation.

Tom's groundbreaking book, The Power of Potential, focuses on how the unemployment of neurodivergent people is an issue that can be solved. There is a need for talent, and there are people who supply that talent in the neurodivergent community. By expanding past traditional systems that aren't built for the neurodivergent community and creating more inclusive and innovative business operations, businesses can unlock vast untapped potential and benefit the lives of those involved.

Tom D'Eri is the Co-Founder and COO of Rising Tide Car Wash, an organization that employs over 90 individuals with autism in a successful car wash business. His entrepreneurial success has led him to be listed on Forbes's 30 under 30 list, and most recently, he has authored a book, The Power of Potential, on the benefits of a nontraditional workforce.

Check out Tom D'Eri's Linkedin here and learn more about him and his work on his website here. For further information on his book, click here.

Jim Kalbach, Head of Customer Experience at Mural, joins us to discuss innovation efforts in the world of visual collaboration.

Remote work was at nearly one hundred percent during the pandemic, creating a need for effective digital whiteboards. Not only did people need a working space, but also a space for visual collaboration to take place. Since the pandemic, new modes outside of remote work have arisen, such as in-person, asynchronous, synchronous, and hybrid. The challenge has been finding a happy medium these different modes can meet in. Jim Kalbach believes shifting the focus from getting teams remote to ensuring teams can work fluidly throughout these different modes will ensure that teams can collaborate to come up with innovative ideas.

Having an experimental mindset is key while concepts are developing. It can be a challenge while experimenting with new techniques and tools, but a willingness to experiment and try different things, along with having patience when concepts don't work out, is crucial in improving visual collaboration.

As modes for digital whiteboards change, Jim says the key to understanding the new way how things work is having the proper mindset. You have to come in with the mindset that things start and end digitally. Understanding a digitally defined workplace is important because even if you are in person, other parts of your team could be remote. Therefore, it is vital to understand the platforms other team members are using so that things run smoothly.

Making team collaboration intentional is vital in ensuring your team is productive, creative, and innovative. Coming at situations with collaborative intelligence will ensure your teams have all they need to thrive. Having a methodology that your team follows, facilitating a culture of transparent communication, and understanding that there is room for learning will help teams effectively collaborate while using digital whiteboards.

Jim Kalbach is the Chief Evangelist at Mural, a collaborative intelligence company that offers a shared workspace for training on the LUMA System, the practical way to collaborate that anyone can learn and apply. Jim is an expert in the areas of experience design, visual methods, strategy, and remote facilitation. He is a world-renowned speaker, and author of the following books: the JTBD Playbook, Mapping Experiences and Designing Web Navigation.

There's no question that business model innovation is a hot topic in today's business world. After all, who wouldn't want to be the next Uber or Airbnb? But what does it take to create a new and successful business model?

So, what does it take to create a new and successful business model? Let's take a closer look.

First, let's define what we mean by a business model. A business model is a way a company creates value for itself and its customers. It includes the company's value proposition (the unique selling point that differentiates it from competitors), the channels through which it reaches customers, the relationships it builds with them, the revenue streams it generates, and the costs it incurs.

In other words, a business model is a company's framework to generate revenue and profits.

To be successful, a business model must be viable, scalable, and sustainable. A viable business model can generate enough revenue to cover its costs and make a profit. A scalable business model can grow to meet demand. And a sustainable business model can be sustained over the long term.

There are several reasons businesses need to innovate their models.

First, the market is constantly changing, so companies must evolve.

Second, technology is constantly changing and evolving, which means that the way businesses operate also needs to change.

And third, customers are constantly changing and evolving, so companies need to find new and innovative ways to meet their needs.

One will become irrelevant if a company doesn't innovate its business model. Its products and services will no longer be in demand, and it can no longer generate profits. So, it's essential for businesses to continuously experiment with new models to stay ahead of the competition.

So how can a company go about innovating its business model? There is no one-size-fits-all answer to this question, as every company and industry is different. However, there are some general steps that companies can take to get started:

What makes your company unique? What do you offer that nobody else does? Figure out your unique selling point and focus on developing products and services that capitalize on that advantage.

How do you reach your customers? Are there any new or innovative ways you can reach them? Can you use digital channels to reach a wider audience?

How can you create loyalty among your customers? Can you create a community around your product or service? Can you find ways to delight your customers?

What are the different ways you can make money from your products or services? Can you find new ways to monetize them?

How can you reduce the costs of running your business? Can you find ways to automate or streamline processes? Can you outsource tasks or functions that are not core to your business?

Once a company has developed a new business model, it's crucial to test it to see if it's viable, scalable, and sustainable. There are several ways to do this:

Testing a new business model in a small market can help you determine if it's viable and scalable. This will help you determine if the new business model is feasible and if it has the potential to be scaled up.

One way to test a new business model is to experiment with different pricing models. This will help you determine which pricing structures generate the most revenue. You can also try different promotional strategies to determine the most effective ones. And you can experiment with different combinations of pricing and delivery methods (e.g., free shipping) to see which ones are most popular with customers.

Beta testers can be invaluable resources in testing a new business model. They can provide feedback on how well the new model works and offer suggestions for improvement.

To find beta testers, you can put out a call for volunteers on social media or your company website. You can also reach out to customers who have previously expressed an interest in your product or service.

Make sure to ask beta testers to provide feedback on various aspects, such as the overall feasibility of the model, the customer experience, and the impact on revenue. And be prepared to make changes based on their feedback.

When testing a new business model, getting stakeholders' feedback is essential. This includes employees, outside partners, and other key stakeholders.

Employees can offer valuable insights into how well the new model works and how it can be improved. They may also suggest how the new model can be adapted to meet the company's needs better.

Outside partners can provide feedback on how the new model affects their business and whether they see the potential for collaboration. They may also have ideas for marketing the new product or service.

Other stakeholders may have insights into how well the new model works and what changes (if any) need to be made. Gathering feedback from all these stakeholders will help you ensure that the new business model is successful.

When testing a new business model, it's important to track key metrics, such as sales, profits, customer satisfaction, and engagement. This will help you determine if the new model is successful, needs to be adapted, or should be scrapped altogether.

When it comes to innovating a business model, organizations face several common barriers. These include:

Developing a new business model can be costly and time-consuming, and companies may not have the financial, human, or technological resources to invest in creating a new model.

This can be a significant obstacle for companies that want to stay competitive and keep up with the latest trends in their industry. Without the necessary resources, it can be challenging to come up with a new business model that's viable and scalable.

An organization's resistance to change can be a significant barrier to business model innovation. This is because the new model may be very different from the old one and may not fit with the company's existing structure or culture.

If there is resistance to change from within the company, it can lead to conflict and delays in implementing the new model. It can also hamper the company's ability to take full advantage of the new business model's potential.

Organizations must embrace change to innovate their business model successfully. This includes being open to new ideas and willing to make changes.

Many companies are reluctant to experiment with new models because they fear failing. They see it as a risk and are unwilling to take that risk. This fear can keep companies from exploring new opportunities and reaching their full potential.

There are a few ways to overcome this fear.

First, companies must understand that failure is a natural part of innovation.

Second, they need to create a culture of experimentation where it's okay to fail.

And third, they need to have a clear plan for how they will learn from their failures.

Some companies may not have the creativity or innovation skills to develop a new business model. This can make it difficult for them to create innovative solutions that will help them stay competitive in today's market. Without creativity and innovation, companies may be limited in developing new and innovative ideas.

If a company lacks creativity and innovation, it may need to invest in training or hiring new employees who have these skills. It's also crucial for companies to create an environment that encourages creativity and innovation. This includes open communication, inspiring new ideas, and allowing employees to experiment. One option is to consider securing the services of an Innovation Agency that can bring innovation skills and expertise to your efforts.

Complexity and overwhelming choice can be a barrier to innovating the business model because it can be difficult for companies to stand out from the competition. To successfully innovate their business model, companies need to create a unique offering that is different from what their competitors offer. However, with so many choices available to consumers, it can be difficult for companies to stand out and attract customers with their new business model.

Another challenge that companies face is that the market is constantly changing. What may be popular today may not be popular tomorrow. So, to keep up with the latest trends and stay competitive, companies must continually innovate their business model. This can be daunting, especially if the company lacks creativity or innovation skills.

There are a few ways to innovate your business model. You can either pivot your existing model or create a new model altogether. Pivoting your model means changing your current model to make it more effective. On the other hand, a new model is an entirely new way of doing business and may not have anything in common with your current model.

Several factors contribute to the success or failure of innovating your business model. Below are a few examples of successful and unsuccessful business model innovations.

Apple is a prime example of a company that has successfully innovated its business model. They've been so successful that they've created an entire industry around themselves. One reason for their success is that they've always been willing to experiment and take risks. For example, when they first introduced the iPhone, many skeptics didn't think it would be successful. However, Apple overcame these challenges and became one of the world's most popular smartphones.

Another successful company that has innovated its business model is Amazon. They were one of the first companies to introduce online retailing and change how consumers buy products. They've also successfully diversified their business into other areas, such as cloud computing and streaming media. Amazon has stayed competitive by continually innovating its business model and exploring new opportunities.

Southwest Airlines is another company that has successfully innovated its business model. When they first started, they faced many challenges, such as high operating costs and competition from other airlines. However, they overcame these challenges by introducing low-cost fares and becoming the first “no-frills” airline. This allowed them to compete with the more prominent airlines and eventually became one of the largest airlines in the United States.

Blockbuster is a perfect example of a company that failed to innovate its business model when it needed to most. Many don't know that Blockbuster was one of the first video streaming services. It launched in January 2002, but with limited consumer broadband, the market for this business model innovation was way too small to be sustainable, and they gave up on the service soon after its launch. When Netflix introduced online streaming, Blockbuster didn't react quickly enough, given its earlier attempt, and ended up going out of business altogether.

Another company that failed to innovate its business model is BlackBerry. When they first introduced the BlackBerry smartphone, it was a revolutionary product that changed how people communicate. However, they failed to keep up with the competition and eventually lost market share to companies like Apple and Samsung. BlackBerry could not adjust its business model quickly enough to keep up with the changing market, so it went out of business.

Toys “R” Us is another example of a company that failed to innovate its business model. They were the go-to store for toys and children's products when they first started. However, they could not keep up with the times and eventually lost market share to online retailers like Amazon. Toys “R” Us could not adapt its business model to the changing market, resulting in bankruptcy.

Business model innovation is a critical component of success for any organization. However, it's not always easy to achieve success. A company must be willing to experiment and take risks to succeed. They must also be able to adapt quickly to changing market conditions.

While most organizations think they have the innovation skills and resources in the heat of competitive battle, some organizations cannot maintain the pace of change required to survive and succeed. This is often because they lack the agility to pivot their business model in response to market changes quickly. As a result, these companies find themselves at a significant disadvantage and eventually go out of business.

To avoid this fate, companies must continually invest in innovation and ensure they have the necessary resources and capabilities to succeed. Companies can survive and thrive in today's competitive marketplace by constantly pushing themselves to be better.

To know more about business model innovation and agility, listen to: Business Model Innovation – Why Agility Matters.

There's no question that business model innovation is a hot topic in today's business world. After all, who wouldn't want to be the next Uber or Airbnb? But what does it take to create a new and successful business model?

It turns out that business model innovation is not just about having a great idea but about execution and timing. It's also about being willing to take risks and experiment. And, of course, it helps if you have a bit of luck.

So, what does it take to create a new and successful business model? Let's take a closer look.

First, let's define what we mean by a business model. A business model is a way a company creates value for itself and its customers. It includes the company's value proposition (the unique selling point that differentiates it from competitors), the channels through which it reaches customers, the relationships it builds with them, the revenue streams it generates, and the costs it incurs.

In other words, a business model is a company's framework to generate revenue and profits.

To be successful, a business model must be viable, scalable, and sustainable. A viable business model can generate enough revenue to cover its costs and make a profit. A scalable business model can grow to meet demand. And a sustainable business model can be sustained over the long term.

There are several reasons businesses need to innovate their models.

First, the market is constantly changing, so companies must evolve.

Second, technology is constantly changing and evolving, which means that the way businesses operate also needs to change.

And third, customers are constantly changing and evolving, so companies need to find new and innovative ways to meet their needs.

One will become irrelevant if a company doesn't innovate its business model. Its products and services will no longer be in demand, and it can no longer generate profits. So, it's essential for businesses to continuously experiment with new models to stay ahead of the competition.

So how can a company go about innovating its business model? There is no one-size-fits-all answer to this question, as every company and industry is different. However, there are some general steps that companies can take to get started:

What makes your company unique? What do you offer that nobody else does? Figure out your unique selling point and focus on developing products and services that capitalize on that advantage.

How do you reach your customers? Are there any new or innovative ways you can reach them? Can you use digital channels to reach a wider audience?

How can you create loyalty among your customers? Can you create a community around your product or service? Can you find ways to delight your customers?

What are the different ways you can make money from your products or services? Can you find new ways to monetize them?

How can you reduce the costs of running your business? Can you find ways to automate or streamline processes? Can you outsource tasks or functions that are not core to your business?

Once a company has developed a new business model, it's crucial to test it to see if it's viable, scalable, and sustainable. There are several ways to do this:

Testing a new business model in a small market can help you determine if it's viable and scalable. This will help you determine if the new business model is feasible and if it has the potential to be scaled up.

One way to test a new business model is to experiment with different pricing models. This will help you determine which pricing structures generate the most revenue. You can also try different promotional strategies to determine the most effective ones. And you can experiment with different combinations of pricing and delivery methods (e.g., free shipping) to see which ones are most popular with customers.

Beta testers can be invaluable resources in testing a new business model. They can provide feedback on how well the new model works and offer suggestions for improvement.

To find beta testers, you can put out a call for volunteers on social media or your company website. You can also reach out to customers who have previously expressed an interest in your product or service.

Make sure to ask beta testers to provide feedback on various aspects, such as the overall feasibility of the model, the customer experience, and the impact on revenue. And be prepared to make changes based on their feedback.

When testing a new business model, getting stakeholders' feedback is essential. This includes employees, outside partners, and other key stakeholders.

Employees can offer valuable insights into how well the new model works and how it can be improved. They may also suggest how the new model can be adapted to meet the company's needs better.

Outside partners can provide feedback on how the new model affects their business and whether they see the potential for collaboration. They may also have ideas for marketing the new product or service.

Other stakeholders may have insights into how well the new model works and what changes (if any) need to be made. Gathering feedback from all these stakeholders will help you ensure that the new business model is successful.

When testing a new business model, it's important to track key metrics, such as sales, profits, customer satisfaction, and engagement. This will help you determine if the new model is successful, needs to be adapted, or should be scrapped altogether.

When it comes to innovating a business model, organizations face several common barriers. These include:

Developing a new business model can be costly and time-consuming, and companies may not have the financial, human, or technological resources to invest in creating a new model.

This can be a significant obstacle for companies that want to stay competitive and keep up with the latest trends in their industry. Without the necessary resources, it can be challenging to come up with a new business model that's viable and scalable.

An organization's resistance to change can be a significant barrier to business model innovation. This is because the new model may be very different from the old one and may not fit with the company's existing structure or culture.

If there is resistance to change from within the company, it can lead to conflict and delays in implementing the new model. It can also hamper the company's ability to take full advantage of the new business model's potential.

Organizations must embrace change to innovate their business model successfully. This includes being open to new ideas and willing to make changes.

Many companies are reluctant to experiment with new models because they fear failing. They see it as a risk and are unwilling to take that risk. This fear can keep companies from exploring new opportunities and reaching their full potential.

There are a few ways to overcome this fear.

First, companies must understand that failure is a natural part of innovation.

Second, they need to create a culture of experimentation where it's okay to fail.

And third, they need to have a clear plan for how they will learn from their failures.

Some companies may not have the creativity or innovation skills to develop a new business model. This can make it difficult for them to create innovative solutions that will help them stay competitive in today's market. Without creativity and innovation, companies may be limited in developing new and innovative ideas.

If a company lacks creativity and innovation, it may need to invest in training or hiring new employees who have these skills. It's also crucial for companies to create an environment that encourages creativity and innovation. This includes open communication, inspiring new ideas, and allowing employees to experiment. One option is to consider securing the services of an Innovation Agency that can bring innovation skills and expertise to your efforts.

Complexity and overwhelming choice can be a barrier to innovating the business model because it can be difficult for companies to stand out from the competition. To successfully innovate their business model, companies need to create a unique offering that is different from what their competitors offer. However, with so many choices available to consumers, it can be difficult for companies to stand out and attract customers with their new business model.

Another challenge that companies face is that the market is constantly changing. What may be popular today may not be popular tomorrow. So, to keep up with the latest trends and stay competitive, companies must continually innovate their business model. This can be daunting, especially if the company lacks creativity or innovation skills.

There are a few ways to innovate your business model. You can either pivot your existing model or create a new model altogether. Pivoting your model means changing your current model to make it more effective. On the other hand, a new model is an entirely new way of doing business and may not have anything in common with your current model.

Several factors contribute to the success or failure of innovating your business model. Below are a few examples of successful and unsuccessful business model innovations.

Apple is a prime example of a company that has successfully innovated its business model. They've been so successful that they've created an entire industry around themselves. One reason for their success is that they've always been willing to experiment and take risks. For example, when they first introduced the iPhone, many skeptics didn't think it would be successful. However, Apple overcame these challenges and became one of the world's most popular smartphones.

Another successful company that has innovated its business model is Amazon. They were one of the first companies to introduce online retailing and change how consumers buy products. They've also successfully diversified their business into other areas, such as cloud computing and streaming media. Amazon has stayed competitive by continually innovating its business model and exploring new opportunities.

Southwest Airlines is another company that has successfully innovated its business model. When they first started, they faced many challenges, such as high operating costs and competition from other airlines. However, they overcame these challenges by introducing low-cost fares and becoming the first "no-frills" airline. This allowed them to compete with the more prominent airlines and eventually became one of the largest airlines in the United States.

Blockbuster is a perfect example of a company that failed to innovate its business model when it needed to most. Many don't know that Blockbuster was one of the first video streaming services. It launched in January 2002, but with limited consumer broadband, the market for this business model innovation was way too small to be sustainable, and they gave up on the service soon after its launch. When Netflix introduced online streaming, Blockbuster didn't react quickly enough, given its earlier attempt, and ended up going out of business altogether.

Another company that failed to innovate its business model is BlackBerry. When they first introduced the BlackBerry smartphone, it was a revolutionary product that changed how people communicate. However, they failed to keep up with the competition and eventually lost market share to companies like Apple and Samsung. BlackBerry could not adjust its business model quickly enough to keep up with the changing market, so it went out of business.

Toys "R" Us is another example of a company that failed to innovate its business model. They were the go-to store for toys and children's products when they first started. However, they could not keep up with the times and eventually lost market share to online retailers like Amazon. Toys "R" Us could not adapt its business model to the changing market, resulting in bankruptcy.

Business model innovation is a critical component of success for any organization. However, it's not always easy to achieve success. A company must be willing to experiment and take risks to succeed. They must also be able to adapt quickly to changing market conditions.

While most organizations think they have the innovation skills and resources in the heat of competitive battle, some organizations cannot maintain the pace of change required to survive and succeed. This is often because they lack the agility to pivot their business model in response to market changes quickly. As a result, these companies find themselves at a significant disadvantage and eventually go out of business.

To avoid this fate, companies must continually invest in innovation and ensure they have the necessary resources and capabilities to succeed. Companies can survive and thrive in today's competitive marketplace by constantly pushing themselves to be better.

Sandra Howe, an award-winning technology expert, joins us to discuss the effectiveness of pairing good timing with collaboration.

The need for innovators willing to work with each other rather than against is progressing. Thanks to the swiftly changing technology market. The necessity for broadband internet is ever-increasing, especially in recent years, due to people's increased need for it during and since the COVID-19 pandemic. Due to the elasticity of the industry, Sandra stresses the importance of having a hub of innovators to discuss key aspects of leadership, standards, and new technologies.

The difference between a good idea and a great idea is rarely the idea but rather the timing. Companies often choose the wrong time to release new products or services. Poor timing can be detrimental to a good idea. Paired with having the right timing is engaging in effective collaboration. Having a good team or partnership to discuss and adequately vet an idea or product through trials and experimentation is vital. Using these trials to learn what adjustments need to be made or how consumers react is critical for success.

Sandy says that the best way to prepare for the unexpected is to perform trials, listen to consumers, and make the necessary adjustments based on the findings. Being persistent and taking the time to listen goes a long way.

Being able to adapt quickly is critical in the changing market. With the constantly changing market, it is incredibly challenging for companies to stay ahead of the curve. Sandra advises innovators to keep things simple, listen to consumers, and be willing to adjust to their demands.

Sandra Howe currently serves as an Independent Director on the Minim board of directors, as well as the Chair of The WICT Network Global Board, the board of directors for NCTA – The Internet & Television Association, and the board of the Society of Cable Telecommunications Engineers (SCTE) Foundation as an advisor on the investment committee. Sandra is also a former Technetix EVP. Sandy graduated from Pennsylvania State University and has received numerous industry awards: Cable TV Pioneers, Multichannel News' Wonder Woman, CableFAX's Top Women in Technology, The WICT Network Carolinas Carol A. Hevey Leadership Award, and NAMIC Carolinas EPIC in Technology.

Benchmarking is the comparing of your organization to others to measure your performance and possibly identify areas for improvement. It has been common practice since the early 1900s. Frederick Taylor, an American mechanical engineer, is credited with coining the term “benchmarking” in his book, The Principles of Scientific Management. Benchmarking enables continuous learning and improvement by identifying those that are having an impact and change and following them. These learnings and improvements can nurture the innovation success of your organization.

Benchmarking helps you understand how you compare to others in your industry, making it easier to identify the best practices. For example, benchmarking enables you to identify the companies that use the best technology, the fastest production time, or the lowest costs. Whatever the measurement of success you define in your benchmarking activities, a benchmarking study can help an organization's managers make strategic decisions. It may also provide some insights into where to allocate your corporate resources. A common part of the data that gets collected in benchmarking is headcount. All kinds of weird metrics come out of this, such as dollars per revenue. While this is all good, there are also some challenges that we're going to discuss.

In general, benchmarking could prove useful in business units where benchmarking data reveals which competitors are performing better than others. However, before benchmarking, you must first conduct research to know who to benchmark against. You want to benchmark peers that are similar to you. You don't want something unrelated, such as comparing a software company to a steel manufacturer. You want something similar. Similar peers could be in the same industry, have similar sizes, or they could be selling and servicing in a consistent geographic area. It can be tempting to say we want to be more like Silicon Valley. If a restaurant in Milwaukee benchmarked itself against the leading companies in Silicon Valley such as Apple, Google, or HP, that comparison would be meaningless.

Benchmarking has been around for quite some time, and it has some strong benefits, but there are bad that can come from benchmarking as well. The key here is that benchmarking can have negative consequences if done wrong. For example, if you benchmark against peers who are poorly chosen, it is not going to work. This can lead to bad decision-making and can destroy organizations. Therefore, it is important to handpick your benchmark peers to get accurate insights. For example, in the late 90s and early 2000s, MCI WorldCom, a major telecom company in the United States, was reporting results far better than any of its peers. AT&T and others attempted to benchmark themselves to find out how MCI could have a such standout performance. This resulted in the industry changing its strategies and its investment models to chase the MCI WorldCom results. While their competitors tried to play catch up, MCI WorldCom continued to report surprising results. That is until authorities revealed that MCI WorldCom was practicing fraudulent accounting practices. They overshowed the revenue streams, and they misallocated expenses to make their results look good.

People had made decisions based on a benchmark against somebody who looked like they were performing outstandingly. To compete with how MCI was performing, they changed how they operated. MCI WorldCom eventually went bankrupt, but AT&T survived unscathed. They had size, scale, and all the capabilities. However, others in the industry got trapped in the benchmark. They made bad decisions, just like a company that I was at called Teligent. I was one of the original five founders of Teligent, and we got wrapped up in it. We were a competitive local exchange carrier, or what was called a CLEC at the time. We looked at MCI’s results and wondered how they were able to deliver those kinds of results. We made decisions to try to drive a performance level the same as MCI WorldCom. Eventually, Teligent ended up in bankruptcy, but I was long gone at this point. Because Wall Street was pounding on every telecom company in the industry to reach those same-level results, fast-paced innovation was essential. People made bad decisions because of a bad benchmark, and that bad benchmark was a result of fraud.

As a leader, whatever your role may be, odds are one of the big four consulting firms have either approached you, your CEO, or your board of directors to do an innovation benchmark on your organization. If not, count yourself lucky. If you have done an innovation benchmark, you know the nightmare this can cause for your organization. These engagements are all about comparing how an organization's innovations compare to each other’s innovation processes, approach, culture, etc. But why has this become such a hot consulting offer? Leaders in most organizations are feeling very uncertain about innovation. This may be due to their lack of ability to come up with new ideas, or because of their historical inability to implement new ideas successfully. An organization may be able to come up with an idea, but most organizations historically struggle with making those ideas real. How big of a problem is this and what are the consultants zeroing in on? There was a study by the Economist Intelligence Unit that found that only 38% of executives said their organization was, “very good at turning innovative ideas into commercial success”. When these kinds of studies come out, consultants are all over it. They quickly create a consulting service to ‘fix the problem’.

The problem is that only 38% of executives feel very good about their ability to turn innovative ideas into commercial success. When leaders benchmark their innovative approach to others, they're trying to benchmark themselves out of uncertainty and into comfort. They're uncertain because they aren't doing very well. They want to see how other people do it which causes them to try to copy the 38% to be successful. This is part of what I refer to as the benchmark trap. A single organization’s benchmarking engagement does not stand on its own because you don't benchmark against yourself. If you benchmark your organization's ability to turn out new ideas into commercial success, you are also benchmarking the quality of your peers who have been benchmarked before. You have to have somebody to benchmark against. This is the service that consultants sell. If you’re company A, and consultants have done a benchmark for Company B or Company C, they’ll do a comparison so you can determine how well you stack up. Leaders are looking for ways to stack themselves up, so they feel comfortable. However, when you benchmark yourself against competitors or industry best practices, the results will be that you become exactly like them in terms of innovation performance.

When you benchmark, you're either trying to compare yourself or you're adopting what is viewed as their best practice to you. This drives everybody in the industry to converge towards the mean in results. You're not going to be the leader. You're going to be me too. It's one of the things I always hated when I was in one of the big six consulting firms. I used to run the telecom consulting practice at Computer Sciences Corporation back in the early 90s. One of the things that we sold was benchmarking, but we also did process reengineering, consulting work, etc. We pushed on this concept of benchmarking, and I traveled all around the world and did these benchmarks. While you're selling it to the leaders, the leaders, therefore, get comfortable because they've got a document they can put in front of their board of directors, investors, or shareholders to show they’re just as good or better. As more and more companies within an industry or area focus on benchmarking and adopting best practices, everybody starts to look the same. If Company A has a best practice on innovation, and everybody copies that best practice, assuming that you can copy someone's best practice and be just as effective, you all start to look the same. I think best practices are the stupidest concept ever invented. Over my years of talking companies into doing best practices, I've seen the impact. It makes everybody average, and everybody looks the same. There is no ability to have to stand-up performance when you've adopted the same practices, approach, and strategies as everybody else. No matter how high or how low your original benchmark is, you may have been an absolute leader in sales or innovation if you hadn’t followed other’s benchmarks.

Innovation in benchmarking can be a powerful tool. It can bring benefits when done correctly. But it can also lead companies astray if it's not handled correctly. Let’s discuss some of the consequences of innovation benchmarking. Firstly, leaders run unnecessary risks trying to replicate the benchmark results exactly. We find areas where somebody else is better than us which causes us to want to replicate and adapt it. Why is this a problem? Because benchmarking typically involves leaders looking for insights and inspiration from benchmarking peers. The benchmarking experience is often oversimplified down to exactly what people did, how they did it, when they did it, etc. If they don't, it's a black box. It's oversimplified, and it's not enough detail to where you can duplicate it. We tend to focus on why they did all these different things. Firstly, you don't have all the details, because there are things inherently behind the scenes, and secondly, you’re thinking it's a formula. As a result, this can lead companies to take unwarranted financial, strategic, or organizational risks. When you're trying to replicate the benchmark experience of a peer, that experience is often unique to the peer. There's a lot of history in an organization that is not captured in the benchmarking activity. Be careful when leaders run unnecessary risks trying to capture the magic formula of an innovation benchmark.

The second consequence is that leaders may benchmark themselves out of uncertainty and into comfort without realizing it. When leaders take benchmarking too far, it leads to what I call the comfort trap. Leaders can miss new opportunities and threats that emerge in the market when they unknowingly benchmark themselves into comfort. While you are looking for insights from your peers, it's important to keep in mind that what works for them, may not work best for your organization. You may have a unique value proposition, a different competitive environment, different costs, or brand equity. Be careful you don’t cherry-pick those things that either make you look the same or slightly better, but no worse than your competitors.

The third consequence is that leaders benchmark their competitors rather than taking a fresh look at their innovation approach. This is probably the one that frustrates me the most. I get calls all the time from people who read my book or who have taken the innovation bootcamp, asking why it's not working for them. Be careful, take, what somebody else is doing in the innovation approach is not something you can replicate. They failed to take a fresh look at their innovation approach. They fall into the trap of comparing themselves to others who are not their innovation peers. You want to understand and find people who are innovating, that are similar to you, and not to duplicate or replicate, but adapt to what would work for your organization and your culture. If you're just looking to copy somebody else's innovation process, it will lead to bad decision-making that can destroy your organization. When you benchmark your competition, whether, from other industries, geographies, size, scale, etc., you automatically compare yourself to others who have been successful in completely different strategies for innovation success than yours. Attempting to imitate them will lead to failure.

Here’s a personal example to drive the message home. When I was CTO at HP, the CEO, Mark Hurd, had a quote that was ingrained in everything the executive team did. “If you stare at the numbers long enough, they will eventually confess”. Mark established a culture he referred to as “extreme benchmarking”. This required every leader at HP to know the key benchmark metrics for each competitor and to have a plan to meet or beat the competitor's benchmark results. There was a lot of pressure from the benchmark numbers being compared to your competitors. If your numbers were not better than theirs, then you weren't running your part of the business appropriately. You had to be prepared to answer a question from Mark, walking down the hall asking, “what were the last quarter's benchmark results for XYZ competitor? And how and what is our current?” It was insane. The result was more than a few poor business decisions on the part of HP.

One example that I was directly involved in was the cutting of HP’s investment in innovation and R&D, to match the spending of our Asia Pacific-based competitors. Now, to give you some context, HP was spending roughly 3% of product revenue in the PC group on R&D. This included both consumer and commercial business products. To compare, Apple was spending about 9% of product revenue in the R&D group. The peer that Mark was forcing us to compare against, in our Asia Pacific base competitors, was spending 0.8% of product revenue on R&D. There was constant pressure to cut resources or move things like engineering offshore to get the benchmark closer to our peer. And let me tell you, the pressure was intense. This is the perfect example of picking the wrong peer. In the case of all my conversations with Mark Hurd, it was all about this Asia Pacific competitor. I wanted three times the R&D budget so that I could compete with Apple. That was my logical argument. Mark wanted 3% of my revenue on R&D spent down to less than 1%. I pushed back hard on this approach. My one regret was not pushing back even harder or finding a way to convince Mark and others of the folly of this approach.

Now you would think with my role and personal passion for innovation, I would have been able to figure this out. Nope, I failed, and it is one of the few regrets from my time as CTO at HP. Now, whenever someone says the word benchmark, my antenna goes up. Whenever you are thinking about doing any kind of comparison, understand the context of the information. Ask yourself if that somebody or thing is a good comparison. I spent almost 10 years in one of the big six consulting houses convincing others to do benchmarks. I've been on the other side of the table, and I'll be the first to admit, that was bad advice. Given it was the most popular advice, it was the advice everybody was giving at the time. In reality, you cannot just duplicate what somebody else is doing. You have to deeply understand the context behind what you are attempting to benchmark against.

The best way to avoid falling into the innovation benchmark trap is not to benchmark for benchmark’s sake. Instead of getting caught in this trap, learn from your peers. Don't assume that what worked for them will work for you. You need to have some discernment as to what would work and what to ignore. If you follow blindly, your organization will become average, or worse, will be destroyed. Instead, look at what your peers are doing and ask yourself two questions: “Why are they innovating that way?” and “what can we learn from that approach?”.

It is critical to get inside the mind of your innovation peer that you've identified and understand their thought process and discern what of their approach is worth you're experimenting with. Don't adopt at wholesale, find the elements that work and experiment with them. Otherwise, your organization may drive itself right off the innovation cliff.

To know more about innovation benchmarking, listen to: Most Downloaded Show of 2022 – Innovation Benchmarking