The Instructor

Dr Liz Box and the award-winning Chris Bensted join me to tackle all the latest news from within our driving instructor world and look at the key topic of why young people crash.

Check out links from the episode:

• Theory Test Explained
• The DITC
• RAC Foundation
• CoPilot
• ADINJC
• NASP notes

For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/

For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:

• Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform.
• Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field.
• Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts.
• As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers.

The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• And be sure to check out the DITC

Takeaways:

• The podcast highlights the importance of ongoing driver education even after passing the driving test, emphasizing that real learning happens on the road, not just in the classroom.
• A fun discussion on the differences between instructors and how they engage with their students reveals that building rapport can greatly enhance learning outcomes.
• The hosts stress that young drivers are at a higher risk of accidents due to lack of experience and impulsive decisions, making post-test support crucial.
• The episode discusses the concept of graduated driver licensing (GDL) and how it can help ensure safer driving habits in young drivers during their first year.
• Listeners are encouraged to embrace the educational potential of driving instructors, suggesting that better training could lead to lower accident rates among new drivers.
• The importance of understanding social pressures on young drivers is explored, highlighting how peer influence can lead to risky driving behavior and the need for instructors to address this.

Pennie Alexander and Jacky High-Caston, join me on this special bonus episode of The Instructor Podcast as we discuss Driving Mobility and why they need ADIs.

Take the survey here.

For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/

For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:

• Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform.
• Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field.
• Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts.
• As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers.

The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• And be sure to check out the DITC

Strap in, folks! This bonus episode of the Instructor Podcast, hosted by the ever-jovial Terry Cook, is a wild ride through the world of driving instruction with a twist! We’re diving deep into the Driver Mobility survey, led by the dynamic duo of Penny Alexander and Jackie Hykasten. Imagine this: a bunch of driving instructors getting together to chat about how they can better cater to students with disabilities. Yep, that's right! They’re not just talking shop; they're on a mission to gather insights and make driving instruction more inclusive for everyone. Penny spills the beans on how the survey aims to collect crucial data about the challenges faced by Approved Driving Instructors (ADIs) who work with individuals with disabilities. And trust me, the anecdotes are as heartwarming as they are enlightening! From adaptations in vehicles to the importance of understanding neurodiversity, it’s a treasure trove of information for anyone in the driving instruction game. So, grab your favorite beverage, kick back, and let’s explore how we can all make the roads a little more accessible!

Takeaways:

• The podcast highlights the importance of the Driver Mobility survey for instructors to understand the needs of driving learners with disabilities, which helps pool knowledge and resources together.
• Terry Cook emphasizes that anyone interested in the world of driving instruction should participate in the surveys, making their voices heard to improve the industry.
• The conversation reveals that there is a significant lack of specialized driving instructors for those with disabilities, indicating a huge opportunity for growth and training in this area.
• The podcast discusses adaptations in vehicles, showcasing how they can empower individuals with disabilities to drive effectively, and how instructors can learn to use these adaptations.
• There are ongoing efforts to gather data on instructors' experiences and barriers faced in teaching students with disabilities, aiming for a more inclusive driving instruction environment.
• Finally, the episode underlines the collaborative approach needed in the driving industry, where feedback from instructors can shape future training and resources for better inclusion.

We're diving into a super exciting chat about a brand new national driving school that’s all about giving instructors the support they truly deserve.

Check out the Supprt Facebook page

Phil Cowley and Diana Todd swing by to spill the tea on their fresh venture, aptly named Support Driving School, and let me tell you, it’s not just a catchy name! These two are on a mission to create an army of driving instructors who are ready to revolutionize road safety. Imagine a whole crew of instructors, trained, supported, and motivated to make a real difference on the roads – sounds pretty epic, right? We’re here to chat about their vision, the community vibes they’re building, and how they plan to rock the driving instructor world together – so buckle up, because this ride is going to be a blast!

For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/

For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:

• Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform.
• Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field.
• Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts.
• As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers.

The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• And be sure to check out the DITC

Picture this: a dynamic trio takes centre stage on the Instructor Podcast, where Terry Cook, Phil Cowley, and Diana Todd are on a mission to shake up the driving school scene! They’ve launched a brand new national driving school, aptly named Support Driving School, aimed at giving a high five to instructors everywhere.

This isn't just about passing tests; it’s about creating a community of driving instructors who are passionate about road safety, growth, and support. Terry, the jolly northern host, dives straight into a fun and insightful discussion about what inspired Phil to take the leap. Spoiler alert: it’s all about making a difference! Phil recounts how, instead of whining about the lack of support for driving instructors, he decided to roll up his sleeves and build something better. He’s all about creating an army of instructors who will not only deliver top-notch lessons but will also contribute to safer roads.

Diana’s in the mix too, sharing her thoughts on how this venture is going to change the industry and empower instructors. The trio discusses their vision, the importance of mentorship, and how they plan to foster a supportive network for instructors. This episode is a delightful blend of humour, inspiration, and a whole lot of passion for driving instruction!

Takeaways:

• Starting a national driving school is all about supporting instructors and enhancing road safety, which is our jam!
• We’re creating an army of driving instructors who care about their learners and strive for improvement every day!
• Community is key! We’re building micro-communities for instructors to connect, share, and grow together in this crazy driving world.
• Our mentors will provide personalized support, ensuring every instructor feels valued and empowered in their teaching journey.

Today, we’re diving into the wild world of driving school marketing!

Our guests, Phil Cowley and Will Stewart, are here to shake things up and share some fresh ideas that’ll get those student inquiries rolling in like a well-oiled engine.

Phil kicks things off by reminiscing about the days of “buy one, get one free” lessons and how the game has changed post-COVID. Spoiler alert: it’s all about standing out in a crowded market now! We chat about the power of social media, the magic of community engagement, and even sprinkle in some fun tips like leveraging your students as your biggest cheerleaders. So buckle up, because we’re about to shift gears and rev up your marketing game!

Get a FREE week's trial with The Instructor Premium!

Check out Inspire

Check out Will's Substack

For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/

For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:

• Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform.
• Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field.
• Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts.
• As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers.

The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• And be sure to check out the DITC

Diving into the vibrant world of driving instruction, we explore the clever marketing tactics that can help your driving school stand out in a crowded market. Phil Cowley spills the beans on what’s working post-COVID, revealing how the landscape has changed from the old buy-one-get-one-free deals to a more genuine approach to attracting students. We discuss the magic of social media and how regularly posting engaging content—like driving tips or funny anecdotes—can keep your school top of mind for potential learners. Get ready to discover how to harness the power of local partnerships and community engagement to boost your driving school’s visibility without breaking the bank. Whether it's sponsoring a local sports team or posting creative content, this episode is packed with gems to help you drive your business forward!

Takeaways:

• The podcast dives into the marketing strategies for driving schools, emphasizing the importance of social media presence to attract potential students. It's like casting a fishing net, but make sure it's the sparkliest one out there!
• Instructors are encouraged to engage with their local communities through sponsorships or partnerships, which can create brand awareness and boost credibility. Think of it as being the cool kid on the block who everyone wants to hang out with!
• A focus on the unintentional help instructors might offer students during lessons is discussed, reminding us to empower learners instead of doing the thinking for them. After all, we want them driving, not just coasting along!
• The episode highlights the idea that marketing doesn't have to be traditional; creativity can shine through unique content that showcases personality, making the driving school memorable. So, let your quirky side out and show the world what makes you, you!
• Listeners are encouraged to reflect on their teaching methods and consider how to challenge students effectively, ensuring they are developing their own driving plans rather than relying on instructors to lead the way. It's like teaching them to ride a bike without training wheels, but with a bit more horsepower!
• The conversation also touches on the overlap between sports coaching and driving instruction, suggesting that techniques from athletics can enhance driving lessons, making them more engaging and effective. Because who wouldn’t want to score a goal in both driving and sports?

Join Terry Cook and Chris Benstead as they dive into the current landscape of driving instruction and the exciting developments on the horizon for 2025. They explore the impact of the driving test booking system changes proposed by the DVSA and discuss how these potential restrictions might affect instructors. The conversation takes a humorous turn as they reflect on the rise of national driving schools and how instructors are stepping up to offer alternatives in a saturated market. With a focus on community and ongoing professional development, they emphasize the importance of collaboration among instructors and the need for innovative approaches to teaching. Expect a lively discussion filled with insights, laughter, and a shared commitment to improving the driving instruction profession.

For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/

For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:

• Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform.
• Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field.
• Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts.
• As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers.

The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• And be sure to check out the DITC

Terry Cook and Chris Benstead dive into the latest happenings in the world of driving instruction in this engaging podcast episode. Kicking off with a light-hearted introduction, they set the tone for a spirited discussion about the recent announcements from national driving schools and the implications of changes to the driving test booking system. The conversation shifts towards the anticipated changes for 2025, highlighting the lack of recent developments from the DVSA and offering insights into what driving instructors can expect. They dissect the challenges and opportunities that lie ahead, emphasizing the importance of community support and proactive engagement among instructors. The duo also touches on the concept of CPD (Continuing Professional Development) and its relevance in enhancing instructor skills and confidence. With a playful banter, they tackle serious topics such as the need for innovation within the driving instruction sector while sprinkling in their signature humor, making for an informative yet entertaining listen.

Takeaways:

• Driving instructors are encouraged to engage in CPD to enhance their skills and confidence.
• The podcast discusses the upcoming changes in the driving test booking system for ADIs.
• Terry and Chris reflect on the importance of community support among driving instructors.
• Chris emphasizes the need for innovative approaches in driving instructor training and theory.
• The conversation highlights the significance of Road Safety Week and its impact on the community.
• The hosts discuss the rise of national driving schools and their potential impact on the industry.

Terry Cook welcomes listeners back to the Instructor Podcast with an exciting lineup featuring two distinct guests, Kevin Sellwood and Sarah Hall, who each bring their own unique perspectives and experiences from the driving instruction world.

The episode kicks off with Terry discussing the purpose of the podcast: to enhance the skills of driving instructors and improve the operations of driving schools. Kevin, a former driving instructor and podcast host, shares his journey of getting back into the groove after experiencing personal setbacks that dampened his enthusiasm for podcasting. He opens up about the life events that affected him, including family losses and the challenges of engaging with guests for his own podcast.

Kevin's renewed passion is evident as he discusses his eagerness to explore the quality of driver training and the misinformation prevalent in the industry. The conversation highlights the importance of consistent communication and the need for instructors to stay informed and engaged with their craft.

Sarah Hall, the second guest, adds a vibrant energy to the discussion as she shares her transition from teaching learner drivers to working with car manufacturers and engaging in advanced driving and fleet training. She embodies the spirit of versatility, taking on roles that allow her to explore precision driving and even partake in motorsport events.

Sarah emphasizes the significance of planning and awareness in driving, drawing parallels between her racing experiences and the skills necessary for safe driving on public roads. Her insights into the 'body language of cars' shed light on the subtleties that experienced drivers often perceive, underscoring the need for awareness that goes beyond basic driving techniques. The episode wraps up with an encouraging message about the evolving nature of driving instruction and the opportunities that lie ahead for both guests and listeners alike.

For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/

For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:

• Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform.
• Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field.
• Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts.
• As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers.

The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• And be sure to check out the DITC

Takeaways:

• Maintaining enthusiasm and structure in podcasting is important to avoid burnout.
• Kevin Sellwood shares his journey of rediscovering passion in podcasting after personal challenges.
• Sarah Hall discusses her transition from teaching learners to advanced driving and fleet training.
• The concept of 'body language of the car' emphasizes awareness of other drivers' intentions.
• Both guests highlight the need for accurate information in driver training and education.
• Exploring the opportunities that arise within the driving industry, including unique experiences like rallying.

Welcome to The Instructor Podcast Short Lessons – in these bite-sized episodes I dive back into the archives and pull out a nugget of information or inspiration to get you thinking –  today we’re heading back to September of 2021 and we’re digging into an Instructor Podcast Premium episode – The Standards Check Checklist – Ray Seagrave was the guest as we took a deep dive into “Did the trainer identify the pupil’s learning goals and needs”

Listen to the full episode here

For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/

For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:

• Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform.
• Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field.
• Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts.
• As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers.

The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• And be sure to check out the DITC

Chris Bensted, Tom Stenson, and Stewart Lochrie join me in Part Two of our review of 2024.

We take a look at all the news from the socind half of the year, plus I ask for some fails, wins, and industry highlights, and we share some very special Instructor Podcast awards.

Links from the show:

• Bright Coaching
• The DITC
• 10 Minute Takeaway
• Milestones

For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/

For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:

• Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform.
• Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field.
• Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts.
• As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers.

The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• And be sure to check out the DITC

As we wrap up 2024, this episode of the Instructor Podcast takes a reflective look at the year's highs and lows within the driving instructor industry.

The main focus is on the positive strides made in embracing road safety and the increasing collaboration among trainers, ADIs, and PDIs. Guests Stewart Lochrie, Chris Bensted, and Tom Stenson share their insights, highlighting the influx of enthusiastic younger instructors eager to make their mark. With a blend of humour and candid conversation, this episode showcases the community's growth and the exciting potential for the future of driver education.

For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...

Links from the show:

• Bright Coaching
• The DITC
• 10 Minute Takeaway
• Co-Pilot

For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:

• Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform.
• Conversations with world-class coaches as we dive into their thoughts on coaching in the driver instructor industry.
• Shows where we deep dive into a specific topic, with no tangents.
• As a member you'll also receive exclusive discounts for The ADIJNC, Client Centred Learning, and Vehicle Smart.

The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

• Join The Instructor Podcast Facebook group
• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• And be sure to check out the DITC

Get ready to dive into the world of social media for driving instructors with Keanan LA and Terry Cook.

This conversation highlights the importance of utilizing platforms like TikTok to engage with younger audiences and promote road safety in a fun and relatable way. Keanan shares his journey from actor to road safety presenter, emphasizing that creating engaging content doesn't require perfection; it's about being authentic and enjoying the process.

The discussion also covers practical tips for beginners, such as leveraging trending content and managing online comments, ensuring that instructors can confidently navigate the digital landscape. As they explore the balance between creativity and strategy, you'll discover valuable insights to elevate your own social media game while keeping the tone light and humorous.

Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.

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To elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:

• Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.
• Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom Stenson
• Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts.
• Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.

The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube

Keanan LA and Terry Cook dive into the dynamic world of social media in the latest instalment of the Instructor Podcast, specifically focusing on the impactful platform of TikTok. They explore the strategies driving engagement and the delicate balance between creating viral content without veering into clickbait territory. Keanan, who has become a prominent figure in road safety via engaging videos, shares his journey from presenting educational content to leveraging his expertise in the realm of social media. The conversation highlights the importance of authenticity in content creation, emphasizing that instructors should strive to express their true selves rather than mimic trending styles that may not align with their message. This episode serves as a valuable resource for driving instructors looking to enhance their digital presence and connect with a younger audience, offering practical tips on how to craft relatable, informative, and entertaining content that resonates with viewers.

Through their insightful dialogue, Keanan and Terry dissect the nuances of TikTok's algorithm, explaining how content is promoted based on engagement metrics rather than sheer follower count. They address the significance of interaction with viewers, encouraging instructors to engage with comments to foster community and build a loyal audience. Cook's anecdotes about his own experiences with feedback—both positive and negative—illustrate how navigating social media can be a double-edged sword, but ultimately rewarding for those who remain dedicated to their craft. With actionable advice and a candid discussion about the challenges and triumphs of content creation, this episode empowers instructors to embrace the digital age and utilize social media as a tool for growth and connection.

Takeaways:

• TikTok is currently the best platform for driving instructors to reach younger audiences.
• Creating engaging content requires understanding trends; don't hesitate to experiment with different styles.
• Consistency in posting is crucial; aim for three to five times a day for visibility.
• Engagement with comments, even negative ones, can boost your video's performance significantly.
• Don't stress about going viral initially; focus on enjoying the content creation process.
• Use your unique skills or hobbies to differentiate your content and attract viewers.