The Simple and Smart SEO Show

The Intersection Of SEO and User Experience with Ola King


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Join me for a deep conversation with Ola King, who shares his intriguing journey – from being a popular [and underage!] local DJ and music producer to making an impact in the SEO industry.

Below is a summary of the main topics discussed:

  • Ola talks about his experience of moving from Nigeria to Canada at a young age, including the challenges he faced adapting to a new environment.
  • Ola shares details about his early career in music production, his transition into SEO, and the reasons behind the launch of his own company.
  • As a user researcher at Moz, Ola highlights the significance of understanding customers and offers unique insights on how to future-proof SEO by focusing on providing unique information and customer insights.
  • The conversation pivots to the true meaning of design thinking, debunking common misconceptions. They underline that design thinking is not just about art or aesthetics, but how things work, how to empathize with users, and putting this empathy into the design process.
  • Ola explains his views on the misunderstanding of SEO - it's not about optimizing for search engines, but enhancing the user's experience by understanding their intent and context. 
  • The importance of diversity in the tech industry is discussed, with Ola sharing his experiences and the benefits of finding common ground for a more inclusive and welcoming environment.

For more insights from Ola King, you can reach out to him through his website, LinkedIn,  or

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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The Simple and Smart SEO ShowBy Crystal Waddell

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