This Episode is Sponsored By: Anuga

It's a big world out there - what trends are percolating on the global scene? JP Hartmann, director of Anuga, joined The Food Institute Podcast to discuss the intersection of U.S. and international trends and how the Anuga show is one not to miss.

More About Jan Phillip Hartmann:

Jan Philipp Hartmann has been the Director of Anuga, the world’s leading trade fair for food and beverages, since April 1, 2023. With his extensive experience in the international trade fair industry and strong sales expertise, he has successfully driven the development of ISM Middle East. Now, he is bringing his innovative mindset to further strengthen and expand Anuga’s position as a global leader. His goal: to distinguish Anuga even more from the competition, enhance its leadership in content, and take the B2B experience to the next level.

More About Anuga:

Anuga is the central meeting place for the global food and beverage industry and brings together leading players from the retail, catering and industry sectors in one place. This is where the trends of tomorrow are set, new impetus is given to the industry and valuable networks are created that have an impact far beyond the trade fair.

As the largest international trade and marketplace for the global F&B industry, Anuga offers unique access to global markets, innovative consumer trends and in-depth market analyses. The dynamic start-up area in particular positions the trade fair as a centre for creative ideas and disruptive innovations that contribute to the further development of the industry.

Sustainability is a central component of Anuga. Under the key theme of ‘Sustainable Growth’, the trade fair sets new standards for a resource-conserving and future-proof food industry. With the premiere of Anuga Alternatives, it presents products and concepts based on innovative protein sources and alternative nutritional concepts and provides the stage for pioneering solutions that will play a decisive role in shaping the industry.

As a driver of innovation and trendsetter, Anuga plays a key role in the transition towards a more sustainable and responsible food & beverage industry. It brings together ten specialized trade fairs under one roof, providing a comprehensive overview that facilitates business deals and promotes the long-term development of the industry.

Anuga was first organized in 1919 and has since developed into one of the world's leading and largest food and beverage trade fairs. Today, it is not only represented in Cologne, but also has a global presence with the Anuga network in various countries. These include Anuga Select Brazil, Anuga Select India, Anuga Select China and THAIFEX - Anuga Asia. This international portfolio makes Anuga a global platform for the exchange and further development of the food and beverage industry.

Anuga is more than just a trade fair - it is a global network that inspires with ideas, promotes dialogue and actively shapes the future of the food and beverage industry.

Learn More:

Anuga Website: https://www.anuga.com/

Anuga Instagram: https://www.instagram.com/anugacologne/

Anuga LinkedIn: https://www.linkedin.com/company/anugashowcase/

Anuga Newsletter: https://www.anuga.com/newsletter/