Particularly in America, we think that influence is bad. It’s not a four letter word but it’s pretty close. There’s this myth of the non-conformist. We’re all different. We’re all separate. We’re all completely original and different from everybody else. And that’s not true at the end of the day. Not only is that not true,influence just isn’t as bad as we think. Imagine for a moment that you couldn’t pick a car mechanic or a restaurant to try or what movie to see by talking to anybody, if you had to figure out yourself, every restaurant you’d ever try, every book you’d ever read, every movie to ever see. You had to do all the work to figure it out yourself. You had to read all the reviews and the information and sift through it. Life would be really difficult. So many times others help us make better decisions and also faster decisions. We read online reviews to help us pick something. We talk to our friends to help us figure out what to do. That’s influence. And that’s definitely not a bad thing. – Jonah Berger

Hostgator hosts your website. As you have heard on the show, you can get a 30% discount on the hosting of your next creative or business project’s website hosting by clicking here.

Designcrowd  gives you access to an entire creative team at a price that is accessible to anyone. For $100 off your first design project, click here and use promo code CREATIVE.

Sanebox: Don’t let your email drive you crazy. Gain your sanity back and get your inbox organized with Sanebox. Sign up for a free trial. No credit card required.

Freshbooks allo