The Jason Marc Campbell Business Podcast

If you charged £100 five years ago and haven’t changed it since, you’d need to be at £125 today just to stand still. Meanwhile your service got better, your costs went up, and your pricing stayed frozen. Not changing your prices is still a pricing decision.

Jason Marc Campbell sits down with Jenny Millar, founder of Untapped Pricing and co-author of The Pricing Sprint, who spent ten years leading pricing at eBay across eleven European markets. Jenny explains why pricing is far more psychological than numerical, the three biases that keep companies frozen, how discounting quietly trains your customers to wait, and the four questions that reveal what people will genuinely pay.

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👂Listen out for:

Loss aversion, status quo bias and misaligned incentives

Why blanket price rises rarely work

Four questions that uncover willingness to pay

How discounting undermines a premium brand

Five customer conversations reveal most of the insight

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❤️ New to the Jason Marc Campbell Business Podcast?

Discover the Book written by Jason, Selling With Love.

http://jasonmarccampbell.com/book

Subscribe to the YouTube Channel HERE:

https://www.youtube.com/c/sellingwithlove

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📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-) 

#FransFrancis #JasonMarcCampbell #SellingWithLove

One of Jason's sales reps had studied every methodology, knew the scripts cold, and was doing everything right on paper. AI reviewed his calls and found nothing wrong. His results still weren't landing. What was missing had nothing to do with knowledge.

In this solo episode, Jason Marc Campbell breaks down why the most self-aware, intelligent people often struggle hardest when they're new to sales, and why some of them quit before they ever get good. He covers the Greek framework of logos, pathos and ethos, why your energy matters more than your script, and the self-critical voice that convinces capable people they aren't cut out for this.

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👂Listen out for:

Logos, pathos and ethos in a sales conversation

Why unaware people sometimes learn sales faster

Your self-criticism is the real obstacle, not your skill

Don't become someone you're not to sell

A no today can become a client later

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❤️ New to the Jason Marc Campbell Business Podcast?

Discover the Book written by Jason, Selling With Love.

http://jasonmarccampbell.com/book

Subscribe to the YouTube Channel HERE:

https://www.youtube.com/c/sellingwithlove

=====

📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-) 

#FransFrancis #JasonMarcCampbell #SellingWithLove

Frans Francis once took 33 sales calls in a row and didn't close a single one. They were qualified leads with money who needed what he was offering, and they all said no. What finally turned it around wasn't a better pitch, but letting go of the rush and the outcome entirely.

On this episode of Selling With Love, Jason Marc Campbell sits down with Frans Francis, founder of Soulful Selling and the only person given Michael Oliver's blessing to carry forward the Natural Selling legacy. Frans breaks down his SERVE framework, why the enthusiasm advice most sales trainers give actually backfires, how opening with vulnerability creates the safety needed for real conversations, and why the strongest position in any negotiation is being genuinely willing to walk away.

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👂Listen out for:

Service, empathy, relationship, vulnerability, enlightened detachment

Why letting go of the outcome closes more deals

Enthusiasm on sales calls often backfires

Red flags that mean you are being manipulated

Honour the process instead of rushing the close

=====

❤️ New to the Jason Marc Campbell Business Podcast?

Discover the Book written by Jason, Selling With Love.

http://jasonmarccampbell.com/book

Subscribe to the YouTube Channel HERE:

https://www.youtube.com/c/sellingwithlove

=====

📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-) 

#FransFrancis #JasonMarcCampbell #SellingWithLove

Most leaders think they're hiding their stress from their team. They're not. As Lara Bezerra was once told by one of her own directors, your emotions speak through you whether you name them or not.

Jason Marc Campbell sits down with Lara Bezerra, author of Coherent Leadership and former executive president at Bayer with 27 years leading pharmaceutical operations across three continents and seven countries. Lara shares her framework for articulating emotion without dumping it on your team, why the wartime CEO mindset backfires exactly when you need people most, and how her team in Venezuela found a way to stay in the country during its worst crisis.

Learn more about Lara's work: https://larabezerra.com/

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👂Listen out for:

Name the situation, the thought behind it, then what you wish for

Leaders are the engineers of their team's neuroplasticity

A crisis is not a war

Ask your team what to keep and what to fix

No one has a neutral impact, only constructive or destructive

=====

❤️ New to the Jason Marc Campbell Business Podcast?

Discover the Book written by Jason, Selling With Love.

http://jasonmarccampbell.com/book

Subscribe to the YouTube Channel HERE:

https://www.youtube.com/c/sellingwithlove

=====

📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-) 

#LeeBenson #JasonMarcCampbell #SellingWithLove

Lee Benson grew an aerospace business from three people and $360,000 in sales to over 500 employees and a nine figure exit. When he sold it, he got a 21.6x multiple of EBITDA in an industry where 8x was considered strong.

Jason Marc Campbell sits down with Lee Benson, CEO of Execute to Win and Wall Street Journal bestselling author of Your Most Important Number, to unpack the MIND methodology and why most companies are tracking the wrong things entirely. Lee shares how he gave every one of his 64 leaders their own most important number, why he never had a single employee lawsuit across 540 team members, and how the same principles he used to scale a company now apply to building a stronger family.

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👂Listen out for:

Why most teams track too many numbers or the wrong ones

Trust the struggle to build capability

Material, emotional and spiritual value creation

Integrity means doing what you said you would do

Why the biggest limiting factor is usually the leader

=====

❤️ New to the Jason Marc Campbell Business Podcast?

Discover the Book written by Jason, Selling With Love.

http://jasonmarccampbell.com/book

Subscribe to the YouTube Channel HERE:

https://www.youtube.com/c/sellingwithlove

=====

📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-) 

#LeeBenson #JasonMarcCampbell #SellingWithLove

She has 12,000 followers on Facebook. Hundreds of comments on her latest post. And almost none of those people know she runs a podcast production agency, or would ever hire her if they did.

Jason Marc Campbell sits down with Molly Ruland, CEO and founder of Heartcast Media and author of Speak Your Way to Sales, to break down why most people completely misunderstand what a business podcast is for. Molly explains why the only audience member who actually matters is the person sitting across the table, why attention is not the same as a discovery call, and how she books high value clients by interviewing the people she wants to do business with instead of chasing downloads.

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👂Listen out for:

Attention is not the same as a discovery call

Interview the people you want to do business with

A great intro is a gift of reciprocity

Get a real microphone and hire an agency if you can

Nurture 15 relationships instead of chasing an audience

=====

❤️ New to the Jason Marc Campbell Business Podcast?

Discover the Book written by Jason, Selling With Love.

http://jasonmarccampbell.com/book

Subscribe to the YouTube Channel HERE:

https://www.youtube.com/c/sellingwithlove

=====

📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-) 

#MollyRuland #JasonMarcCampbell #SellingWithLove

Less than 1% of people in the US are doing it. Tracy Holland's company did $27 million with it in two years. All you need is a phone.

Jason Marc Campbell sits down with Tracy Holland, co-founder of Hatch Beauty, which she built from zero to nearly $100 million a year in revenue fully self-funded before selling to private equity and then to a strategic buyer. Tracy breaks down why live stream selling is the biggest untapped opportunity right now, the pricing mistake that kills new brands, why she spotted a hand sanitizer trend in 2008 and got it into Trader Joe's in 90 days, and the two people every founder needs sitting next to them from day one.

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👂Listen out for:

Why you should never lower your price to compete

Under promise and over deliver as a business model

Your supply chain partner is your real bank

What waiting tables teaches you about selling

Live stream selling and why almost nobody is doing it

=====

❤️ New to the Jason Marc Campbell Business Podcast?

Discover the Book written by Jason, Selling With Love.

http://jasonmarccampbell.com/book

Subscribe to the YouTube Channel HERE:

https://www.youtube.com/c/sellingwithlove

=====

📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-) 

#TracyHolland #JasonMarcCampbell #SellingWithLove

Clubhouse exploded overnight. Google+ had better features than Facebook and still died. Colin Hodge says the difference comes down to four letters.

Jason Marc Campbell sits down with Colin Hodge, co-owner of the dating app Down and author of Outrageous Startup Growth, to break down the psychology behind why some products go viral and others quietly disappear. Colin shares the USES framework (urgency, social proof, exclusivity, scarcity), why marketing built for everybody works for nobody, and the identity-driven design lessons hiding in MySpace, dating apps, and his own career of scaling startups.

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👂Listen out for:

The USES framework behind viral growth

Why Google+ lost its FOMO cycle too fast

Marketing for everybody works for nobody

The IKEA effect and identity driven design

Watch your power users not just your growth rate

=====

❤️ New to the Jason Marc Campbell Business Podcast?

Discover the Book written by Jason, Selling With Love.

http://jasonmarccampbell.com/book

Subscribe to the YouTube Channel HERE:

https://www.youtube.com/c/sellingwithlove

=====

📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-) 

#ColinHodge #JasonMarcCampbell #SellingWithLove

Elite athletes don't try to eliminate stress before a big game. They train themselves to use it. Sébastien Page, Chief Investment Officer at T. Rowe Price managing over $500 billion in assets, discovered the same principle applies to leadership — and it changed how he thinks about performance entirely.

Jason Marc Campbell sits down with Sébastien Page, author of The Psychology of Leadership, to unpack why zero stress is not actually the goal, how sports psychology reveals an "optimal functioning point" for peak performance, and why most business leaders never get the support that pro athletes take for granted. Sébastien also shares why goal-setting is the single most important factor in team performance, and the danger of what he calls goal-induced blindness.

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👂Listen out for:

Zero stress is not the goal, optimal stress is

The inverted U curve and your optimal functioning point

Why 8 out of 10 MLB teams have a sports psychologist

Goal induced blindness and its warning signs

Sleep as the earliest warning sign of chronic stress

=====

❤️ New to the Jason Marc Campbell Business Podcast?

Discover the Book written by Jason, Selling With Love.

http://jasonmarccampbell.com/book

Subscribe to the YouTube Channel HERE:

https://www.youtube.com/c/sellingwithlove

=====

📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-) 

#SébastienPage #JasonMarcCampbell #SellingWithLove

Before he built a $20M influencer marketing platform, Vivien Garnès couldn't sell neckties. Turns out that failure taught him everything.

Jason Marc Campbell sits down with Vivien Garnès, co-founder and co-CEO of Upfluence, to break down how influencer marketing actually works today. Vivien shares the failed menswear brand that led him into the space by accident, why working with large volumes of small, niche creators now outperforms celebrity endorsements, how brands are turning influencers into product co-creators and even equity partners, and why he chose to bootstrap Upfluence to $20M in revenue instead of chasing venture capital.

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👂Listen out for:

The failed necktie business that started it all

Why micro-influencers now outperform celebrities

How coupon codes solve the attribution problem

Combining influencer content with paid ads

Why they signed clients against a spreadsheet not competitors

=====

❤️ New to the Jason Marc Campbell Business Podcast?

Discover the Book written by Jason, Selling With Love.

http://jasonmarccampbell.com/book

Subscribe to the YouTube Channel HERE:

https://www.youtube.com/c/sellingwithlove

=====

📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-) 

#VivienGarnès #JasonMarcCampbell #SellingWithLove