Today I have a very speical gust. Andrew Gould is a professional copywriter with almost 2 decades of experience writing for every industry imaginable. 

As we inch closer to this year's Copywriting Clinic I though it would be fun to talk with someone who writes persuasivly for a living to see what advice he might offer. 

Join the waitlist for the Copy Clinic and get some great FREE training as a speical bonus: 

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Follow Andrew on 𝕩: https://twitter.com/AndrewWriteCopy

Books Mentined

The Ultimate Sales Letter: https://amzn.to/3u3Hm1U

The Adweek Copywriting Handbook: https://amzn.to/470Rp6C

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From Social Security to crypto scams, it appears we live in what Patrick Boyle calls “A golden age of fraud.”

The sense that the rules don’t apply, and you can get rich by any means necessary has caused a breakdown in social order. Stores are looted, and citizens are robbed at gunpoint after being run off the road.

And it’s not just here in America. Yesterday an angry mob stormed an airport in Russia to find (and presumably murder) a plane full of Israelis who had just landed.

These are dangerous times. How will it end? Today I’ll draw from a recent video from Heresy Financial to explore the 4 most likely scenarios.

Watch Herecy Financial https://youtu.be/qn9YkwX0Hew?si=r4NhMNROJS3s0Xrl

Watch Patrick Boyle https://youtu.be/_V4-n5aTtq8?si=Vga5Z9mUOz1ORr6D

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From Janet Yellen to Lindsey Graham, U.S. politicians and bureaucrats alike seem to be living in a fantasy world where resources are infinite and war is the answer.

Meanwhile, the reality for Americans is one of confusion, fear and scarcity.

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As predicted, things keep going from bad to worse. The war in Israel is escalating, The Saudis have threatened to cut off oil to the world if the bombings in Gaza don’t stop, and the economic situation continues to worsen for Americans.

What can you expect in the coming weeks and months? How do you prepare for an inevitable economic downturn and the real threat of a world war?

We discuss it all today, so tune in and share with a friend.

Attend our New E/M Training: How to Flip the Table on Traditional Entrepreneurship and Start Making Profits of 70, 80, Even 90%.

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== What to do Next ==

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Living in 2023 you get the sense that everything is broken. Like the whole world is in chaos.

You might dismiss this feeling as a skewed perspective. I mean, every generation has its own challenges to face right?

I don’t think so. Not like this.

Today I want to share some insights from Ray Dalio and Neil Howe that prove this isn’t just another generational challenge. It’s the end of a massive cycle that is disrupting every part of our world.

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Today I interviewed Christopher Lochhead and Eddie Yoon. Two master marketers who developed a fascinating new process called “Category Design”. 

If you’ve ever tried to build a brand, promote a product, or grow a following, this is a must-watch episode.

As you’ll hear in my opening comments, these two guys have single-handedly changed how I think about online marketing.

If you listen to one podcast episode this year, it should be this one.

Visit Eddie and Chris's site: https://www.categorypirates.com/

Books Mentioned

Play Bigger: https://amzn.to/3tcowFg

The 22 Laws of Category Design: https://amzn.to/3PQwPj5

Snow Leopard: https://amzn.to/3Rxtgzs

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It’s never my intention to scare anyone with negative economic news. But the news media rarely points out potential dangers to your livelihood before they happen. Especially with a Democrat in the White House.

I don’t mean that to sound partisan, it’s just a fact of our modern-day system.

So today I want to talk about some of the potential dangers so you’re not caught off guard if (or more likely when) we hit hard times.

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Most people spend their lives chasing goals other people say are important. The clothes you wear, the car you drive, even your political beliefs.

Today we chase money, power, pleasure, and fame. None of this will make you happy.

Today we’ll explore what really produces a happy and fulfilled life.

Watch the E/M Training Event Before it Goes Away https://go.jasonstapleton.com/f892583c

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Today’s episode makes it sound like I’m about to go on a Bernie Sanders rant. But that’s not where I’m taking the show today.

I think the way modern business is being conducted isn’t producing good results. From big, multi-national corporations to the solopreneur. It’s not working for the consumer or the workers.

So I want to share some examples and talk about how we can be better than the status quo.

Register for the Fundamentals of E/M Training: https://go.jasonstapleton.com/leverage-live-event

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