Today’s podcast is a case study of luxury watchmaker Richard Mille and how the company used strategic partnerships with athletes to grow its brand. I break down the company’s founding, the rigorous manufacturing process of its million-dollar watches, how the brand uses scarcity to drive up the value of its products, why Richard Mille partners with athletes like Rafael Nadal, Lewis Hamilton and Bubba Watson, and more. Enjoy!

Today's podcast breaks down the term sheet for the Washington Commanders' new NFL stadium in Washington D.C. at the RFK Stadium land site. I discuss the most interesting details I found in the newly released 30-page term sheet (which can be read here), including $1 annual lease payments, no property taxes, and complimentary luxury suites for the Washington D.C. Mayor. Enjoy!

Today’s podcast covers the massive business that takes place AFTER the Kentucky Derby — the breeding rights to the winning horses. I cover how the horse breeding process actually works, including how much Kentucky Derby champion breeding rights sell for, how much the stud farms for breeding are worth, and why some of these farms transport horses from the Northern to Southern Hemisphere to increase breeding. Enjoy!

Today’s podcast looks at the Washington Commanders’ new stadium proposal and how it will change Washington, D.C. forever. I walk through the features and amenities of the new stadium project, as well as how the Commanders will pay for their $2.7 billion share of the proposed $3.7 billion budget. Enjoy!

Today's podcast breaks down the business of the Savannah Bananas. I look at the team's 40-city tour, the unique financial agreement for their recent sold-out game at Clemson with 81,000 fans, and why "Banana Ball" could eventually become a billion-dollar brand. Enjoy! 

Today's podcast is a deep dive into the Nielsen TV ratings system. I've been asked a million times how Nielsen calculates viewership numbers for live sporting events on TV. So, I break down how the company measures TV audiences, including a look at Nielsen's sample size of real household viewers, how much money participating households are paid to be a part of Nielsen's people panel, how Nielsen has changed their TV audience measurement system in recent years, why these ratings are so important to sports leagues and broadcasters, and more. Enjoy!

Today’s podcast looks at the business and economics behind this weekend’s NFL Draft in Green Bay, Wisconsin. I cover the Green Bay Packers’ 10-year journey to hosting the 2025 NFL Draft, why Green Bay was chosen for the draft, the unique challenges of holding the draft in Green Bay, and why the NFL has rotated the city of each draft since 2015. Enjoy!

Today’s podcast breaks down everything that goes into the manufacturing, production and game preparation of the baseballs used in Major League Baseball (MLB). I review the production process used by MLB and Rawlings, the baseball manufacturer the league purchased back in 2018 to gain more control over the creation of its game balls. I then look at the controversies that have surrounded the game balls used in MLB since the Rawlings purchase in 2018, including the debate of “juiced” and “dead” balls. I also do a step-by-step look at how baseballs are prepared for game days, including why the balls are placed in a humidor and rubbed with a special “magic mud” before each game. Enjoy!

Today’s podcast looks at the UFC’s next media rights deal. I discuss what I think it is going to happen with the UFC’s next media rights package, including how the deal may be structured, which streamers & broadcasters could be in play, the challenges ahead for the UFC’s future as a sports product, and what I ultimately think the UFC’s media rights will sell for. Enjoy!

Today's podcast looks at one of the biggest phenomenons in sports gambling - table tennis. When the Covid pandemic temporarily shut down sports, fans turned to more niche competitions like table tennis to satisfy their sports betting needs. While the other obscure sports fell by the wayside once the big leagues came back, table tennis has grown to become one of the top most-wagered sports in the world. Listen and find out why table tennis became so popular, the integrity issues plaguing the matches and how it all impacts the future of sports gambling in general. Enjoy!