Loving your work is a huge part of not experiencing burnout! We can love our work when we know we are truly serving people and creating value for their life! When we serve and create value for others within our circle, it creates wealth and more prosperity for the overall community.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

⁠⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠⁠⁠Join Lawn Care Launch⁠⁠⁠

Knowing your craft is essential to providing the highest level of value to your customers. This week we discuss grass care from turf nutrition expert Kevin Salters.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠⁠Join Lawn Care Launch⁠⁠

Mentorship, coaching, and invest in yourself are talked about all the time these days! In this episode we dig into what education and mentorship means to us, and when the right time is to pull the trigger on them! Investing in yourself can give you highest ROI when done right, but lets first figure out how to determine how much we should be spending and when to do it!

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠Join Lawn Care Launch⁠

Fear crushes a lot of creativity and wealth creation in this country. Fear will tell you most things are impossible, but it is a liar, one that you can expose by just going for it anyway! Through trial and error, you can move past your fears and reach a transformation of character that will lead to more blessings than you ever thought were possible!

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠Join Lawn Care Launch

The 4 founders of Lawn Care Launch: Kevin, Joey, Megan, and Stephanie tell the backstory of how they all started working together to create the ultimate product for early stage lawn care businesses.

⁠Join Lawn Care Launch

KPIs are talked about EVERYWHERE these days...but are they worth all the hype? Joey and Kevin discuss their opinion on them, their favorite KPIs to track, and how they can be utilized through understanding them on a deep level.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

Join Lawn Care Launch

Joey and Kevin discuss winter planning and routine for small lawn care companies, and also what a routine looks like at the multi-million dollar level. Listen in to get a jump start on winter this year!

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

https://lawncarelaunch.com/

Kevin and Joey talk about adding extra services to your routine in order to maximize profits per job. This episode is designed to get you thinking about more revenue per stop, rather than just trying to constantly add more customers. Adding this strategy to a dense route is a recipe for building an incredible base for your company to build off of.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

00:00 Introduction to Value Added Services

03:02 The Importance of Value Added Services

06:12 Maximizing Profitability through Customer Retention

09:02 Identifying and Offering Relevant Services

11:56 Proactive vs. Reactive Service Offerings

14:50 Balancing Equipment Investment and Service Offerings

17:50 The Role of Planning in Business Success

21:06 Learning from Experience and Peer Groups

24:26 Competitor Dynamics in the Blue Collar Industry

27:34 Identifying and Offering Value-Added Services

29:09 Educating Clients on Services

30:29 Building Client Relationships Through Communication

33:09 Community Support and Personal Challenges

39:29 Balancing Value-Added Services and Core Offerings

Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

Joey and Kevin talk about shiny object syndrome and how to fight it! Buying things we don't need can be a huge set back in our business and life. By focusing on a goal and allocating money to the right things, owners can live the life that they originally set out to achieve.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

00:00 The Importance of Goals

03:09 Navigating Inputs and Static

05:18 Understanding Shiny Object Syndrome

08:04 The Reality of Business Success

10:59 The Myth of Quick Riches

13:59 Building Confidence and Overcoming Imposter Syndrome

22:07 Redefining Success in Sales

23:57 The Art of Conversation in Sales

25:23 The Power of Recurring Revenue

29:24 Valuation and Recurring Revenue

34:42 Mergers, Acquisitions, and Business Value

37:40 Avoiding Shiny Object Syndrome

Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

Joey and Kevin talk about the true definition of business profits, and what to do with your profitability. This episode is aimed at helping you not only understand what profit is, but also how it can be used as the centerpiece of growth in our business.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

00:00 Introduction to Profit in Business

01:04 Understanding Profit: Definitions and Importance

02:47 Utilizing Profit: Marketing and Growth Strategies

05:54 The Role of Marketing in Profit Allocation

08:51 Profit Misconceptions and Scaling Challenges

11:32 The True Nature of Profit and Wealth Building

14:33 Capital Expenditures: Investing Wisely

17:22 Experience in Profit Allocation and Business Growth

24:26 Strategic Planning for Business Growth

25:34 Understanding Wealth Creation

27:24 The Importance of Ownership and Value

29:21 Navigating Debt in Business

33:03 Leveraging Assets for Financial Success

34:02 Investing Wisely: The Risks of Diversification

36:26 The Role of Passion in Business Decisions

38:24 The Value of Hard Work and Education

40:23 Using Debt Responsibly

46:48 Profit as Fuel for Growth

Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper