Chris Gentry is the owner and creator of My Service Area, a simple but powerful tool that qualifies your leads automatically based on your profitable service areas. Chris is also the owner of Happy Cans, a trash can cleaning company in Charleston, South Carolina.

00:00 Introduction and Background

03:37 The Importance of Route Density

06:38 Entrepreneurial Journey and Software Background

09:36 Understanding MSA and Its Applications

14:38 Challenges in the Bin Cleaning Industry

17:16 Referral Functionality and Future Plans

20:32 Using MSA for Business Growth

23:26 Overcoming Objections to MSA

26:26 Pricing and Workflow of MSA

29:23 The Power of Saying No

35:34 Navigating Workflow Challenges

42:04 The Importance of Control in Entrepreneurship

48:51 Future Aspirations and Business Growth

54:18 Philosophical Reflections on Mission and LegacyLinks—

⁠Set up a Demo with Chris Gentry ⁠of My Service Area

⁠⁠Contact Sheila Chaplin⁠⁠ about taxes

Contact Stephanie about getting your BrandScript: [email protected]

⁠⁠⁠⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

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⁠⁠⁠⁠⁠Joey's Lawn Care Interviews on Youtube

In part 6 of our scaling series, Joey and Kevin discuss building a local network. Local Networking is a key component to creating a brand, building your dream team, and making strategic connections with suppliers. Without building a local network, it is borderline impossible to scale a large lawn care company! We also hear back from Kevin, as he returns from helping the victims of Western North Carolina.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut. 00:00 Weather Talk and Community Connection

03:36 Jeep Donation Journey

06:49 Impact of Natural Disasters

09:37 Community Support and Volunteerism

12:28 Infrastructure Challenges Post-Disaster

15:38 Personal Growth Through Giving

18:39 Financial Responsibility and Impact

21:39 The Importance of Planning

24:44 Networking for Business Growth

36:41 Networking Through Podcasting

39:32 Creating Demand for Employees

41:37 The Art of Building Relationships

51:55 Actionable Steps for Local Networking

55:27 Building a Referral Network

01:00:53 The Power of Thoughtful Gifting

About the Host—

Joey and Megan Coberly are the founders and owners of The Landscaping Bookkeeper, a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.

Links—

Contact Stephanie about getting your BrandScript: [email protected]

⁠⁠⁠⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠⁠⁠⁠⁠⁠Follow Us on Instagram⁠⁠⁠⁠⁠⁠⁠

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⁠⁠⁠⁠⁠Joey's Lawn Care Interviews on Youtube

In Part 5 of our scaling series, Joey and Kevin discuss route density, another foundational element of scaling a simple service lawn care company. Join us as we share tips and trick on creating the route density recurring revenue strategy that is often bypassed and overlooked.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

00:00 Introduction to Lawn Care and Seasonal Preparation

03:26 Physical Preparation and Fitness Challenges

06:27 Building Route Density in Lawn Care

09:22 Understanding Recurring Revenue and Business Stability

12:36 The Importance of Customer Relationships

15:30 Effective Communication and Customer Retention

18:37 Navigating Business Pressures and Financial Management

21:36 Leveraging Experience for Profitability

24:30 Conclusion and Future Insights

27:10 Simplicity in Lawn Care Practices

29:39 The Importance of Consistency in Lawn Maintenance

31:08 Maximizing Profit Through Route Density

32:59 Understanding Pricing Models in Lawn Care

35:46 Identifying Profitable Neighborhoods for Lawn Care

37:39 Collaboration in the Lawn Care Industry

40:35 Expanding into New Areas Effectively

42:52 Leveraging Technology for Route Density

48:33 Building Client Relationships Through Quality Service

About the Host—

Joey and Megan Coberly are the founders and owners of The Landscaping Bookkeeper, a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.

Links—

Set up a Demo with Chris Gentry of My Service Area

⁠Contact Sheila Chaplin⁠ about taxes

Contact Stephanie about getting your BrandScript: [email protected]

⁠⁠⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠⁠⁠⁠⁠Follow Us on Instagram⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Like Our Facebook Page⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠Joey's Lawn Care Interviews on Youtube

Joey and Kevin go deep discussing all the lawn care numbers you should be aware of. We also have a quick conversation on the things school never taught you about building wealth.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

00:00 Introduction to the Scaling Series

05:24 The Importance of Financial Foundations

09:57 Understanding COGS and Overhead

13:51 Building a Safety Net in Business

18:51 Tax Strategies and Prepayments

24:00 Leveraging Relationships for Profit

28:48 Comparing Business Financials: Russo vs. Solo

31:04 The Importance of Financial Clarity

33:15 Tracking Key Financial Metrics

37:53 Managing Labor Costs Effectively

42:26 Navigating Market Fluctuations

47:13 Understanding Economic Psychology

53:23 Material Costs and Pricing Strategies

58:46 Understanding Cash Flow in Lawn Care

59:58 The Importance of Financial Planning

1:03:19 Navigating Business Credit and Debt

1:06:26 The Significance of Personal Salary

1:09:40 Transparency in Business Operations

1:15:29 Creating Value Through Entrepreneurship

1:16:22 The Mindset Shift for Wealth CreationAbout the Host—

Joey and Megan Coberly are the founders and owners of The Landscaping Bookkeeper, a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.

Links—

Contact Sheila Chaplin about your taxes

Contact Stephanie about getting your BrandScript: [email protected]

⁠⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠⁠⁠⁠Follow Us on Instagram⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Like Our Facebook Page⁠⁠⁠⁠⁠

⁠⁠⁠Joey's Lawn Care Interviews on Youtube

Riley and Mackenzie are the owners of Lucky Duck Lawn Care, a company based out of Washington. They opened their business in 2022, and have been clients of ours for about a year and a half.

00:00 Introduction and New Beginnings

02:10 The Journey into Lawn Care

05:12 The Reality of Entrepreneurship

08:06 Navigating Relationships in Business

11:09 Rebranding and Its Impact

13:59 Targeting a Niche Market

17:04 Ambitions and Lessons Learned

20:03 Personal Growth Through Entrepreneurship

23:55 The Comfort Crisis and Personal Growth

26:06 Struggles with Comfort and Nutrition

28:38 Mental Resilience and Success

32:31 Avoiding Burnout and Taking Breaks

34:39 Finding Purpose and Motivation

36:38 Learning from Podcasts and Influencers

44:32 Exploring Interests Beyond Business

About the Host—

Joey and Megan Coberly are the founders and owners of The Landscaping Bookkeeper, a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.

Links—

Contact Stephanie about getting your BrandScript: [email protected]

⁠⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠⁠⁠⁠Follow Us on Instagram⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Like Our Facebook Page⁠⁠⁠⁠⁠

⁠⁠⁠Joey's Lawn Care Interviews on Youtube

In this episode Joey and Kevin discuss the power of buying back your time, and getting out of the day-to-day operations through creating and utilizing standard operating procedures(SOPs).

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

00:00 Health and Recovery: A Personal Update

03:32 Economic Insights: Navigating Market Fears

06:33 Standard Operating Procedures: The Key to Efficiency

09:13 Video Documentation: Capturing Best Practices

12:12 Hiring for Success: Finding the Right Fit

15:24 Balancing Rigidity and Flexibility in Management

18:26 Continuous Improvement: Refining SOPs Over Time

23:17 Creating a Supportive Work Environment

25:24 The Importance of SOPs in Employee Retention

27:06 Challenges of Creating Office SOPs

27:37 Finding the Right Office Personnel

31:05 The Role of Scheduled Meetings

32:51 Caution in Hiring Office Staff

34:33 Incorporating SOPs into Training Programs

36:57 The Value of Cross-Training Employees

40:46 Simplifying Training for Better Understanding

About the Host—

Joey and Megan Coberly are the founders and owners of The Landscaping Bookkeeper, a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.

Links—

Contact Stephanie about getting your BrandScript: [email protected]

⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠⁠⁠Follow Us on Instagram⁠⁠⁠⁠

⁠⁠⁠⁠Like Our Facebook Page⁠⁠⁠⁠

⁠⁠Joey's Lawn Care Interviews on Youtube

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

About the Host—

Joey and Megan Coberly are the founders and owners of The Landscaping Bookkeeper, a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.

Links—

Contact Stephanie about getting your BrandScript: [email protected]

⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠⁠Follow Us on Instagram⁠⁠⁠

⁠⁠⁠Like Our Facebook Page⁠⁠⁠

⁠Joey's Lawn Care Interviews on Youtube

Dean has been a client of ours since 2021, in that time, he has grown his company from 100k/year to nearly 1 million/year. Listen in on part 2 as we discuss marriage and business, learning from failure, winter challenges, and much more!

00:00 Patriotism and Personal Identity

03:23 Balancing Marriage and Business

06:39 Communication in Relationships and Business

09:42 Expanding Vision and Dreaming Big

12:31 Learning from Mistakes and Empowering Teams

15:34 Customer-Centric Business Growth

18:27 Navigating Business Challenges and Opportunities

28:27 Red Flags and Customer Relationships

30:49 The Cost of People Pleasing

32:26 Winter Challenges and Business Adaptation

36:46 The Entrepreneurial Journey and Sustainability

39:37 Learning and Information Absorption

45:29 Bigfoot and Lighthearted MomentsAbout the Host—

Joey and Megan Coberly are the founders and owners of The Landscaping Bookkeeper, a bookkeeping company for lawn care business owners. They specialize in teaching their clients how to understand their business numbers. When the lawn care business owner understands their numbers, they can make wise decisions that lead to profitability.

Links—

Contact Stephanie about getting your BrandScript: [email protected]

⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠⁠⁠Follow Us on Instagram⁠⁠⁠⁠

⁠⁠⁠⁠Like Our Facebook Page⁠⁠⁠⁠

⁠⁠Joey's Lawn Care Interviews on Youtube