Joey and Kevin are joined by their marketing executive, Stephanie Thompson(co-founder of Lawn Care Launch) to discuss branding. A brand goes much deeper than just colors and logos, your brand plays a big part into the psychology of human behavior. In this episode we dive into topics surrounding green industry brand foundations, unique selling propositions, and their own personal branding strategies.

Stephanie Thompson has quite the impressive resume for such a young age. Stephanie worked several years for USA Today, runs her own marketing company, co-founded Lawn Care Launch, and is heading into conquer her Master's degree. She is a rising star in the green industry space!

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

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Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper: ⁠

https://thelandscapingbookkeeper.com/⁠

⁠⁠⁠⁠⁠⁠Join Lawn Care Launch:

⁠https://lawncarelaunch.com/

Kevin's Launch Pad Tips

www.lawncarelaunch.com/#launchpad

Michael Reed runs several small businesses. One of them is a 500,000/year lawn care company that he has completely removed himself from due to the help of Ibrahim Hashim, a virtual assistant based in Bangladesh. I had never heard of a business owner in lawn care remove themself entirely from such a small operation. Join us in this really awesome conversation centered around running a small, but very efficient and lean operation.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper: https://thelandscapingbookkeeper.com/

⁠⁠⁠⁠⁠⁠Lawn Care Launch:

https://lawncarelaunch.com/

Service Simplify Website:

https://servicesimplify.com/

Call about Service Simplify: 251-312-4945

Selling jobs, hiring, and working with sales reps are a big part of growing your company. Learn from Kevin's insight through his personal experience, and working with giants such as Brightview and Russo.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

⁠⁠⁠⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠⁠⁠⁠⁠Join Lawn Care Launch⁠⁠⁠⁠

Joey and Kevin sit down for a coaching call with Jake Cox of Green Team Denver. Jake is curious how he can create a good winter plan, retain employees better, and pay down debt.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

⁠⁠⁠⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠⁠⁠⁠⁠Join Lawn Care Launch⁠⁠⁠⁠

A business is only as good as the people within it. In this episode, we break down how to attract the team members that will make up your organization. Then, we see how developing those team members can take your business to a whole new level through leadership and responsibility.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

⁠⁠⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠⁠⁠⁠Join Lawn Care Launch⁠⁠⁠

Loving your work is a huge part of not experiencing burnout! We can love our work when we know we are truly serving people and creating value for their life! When we serve and create value for others within our circle, it creates wealth and more prosperity for the overall community.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

⁠⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠⁠⁠Join Lawn Care Launch⁠⁠⁠

Knowing your craft is essential to providing the highest level of value to your customers. This week we discuss grass care from turf nutrition expert Kevin Salters.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

⁠⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠⁠Join Lawn Care Launch⁠⁠

Mentorship, coaching, and invest in yourself are talked about all the time these days! In this episode we dig into what education and mentorship means to us, and when the right time is to pull the trigger on them! Investing in yourself can give you highest ROI when done right, but lets first figure out how to determine how much we should be spending and when to do it!

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

⁠⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠⁠Join Lawn Care Launch⁠

Fear crushes a lot of creativity and wealth creation in this country. Fear will tell you most things are impossible, but it is a liar, one that you can expose by just going for it anyway! Through trial and error, you can move past your fears and reach a transformation of character that will lead to more blessings than you ever thought were possible!

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

⁠⁠Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

⁠Join Lawn Care Launch

The 4 founders of Lawn Care Launch: Kevin, Joey, Megan, and Stephanie tell the backstory of how they all started working together to create the ultimate product for early stage lawn care businesses.

⁠Join Lawn Care Launch