This week, Desiree Verdejo, CEO and Founder at Hyper Skin joins me in conversation about the look and feel she wants around her, the mute yet massive issues of melanated customers, and how finding a partner was serendipitous!

 

Bio Attorney-turned-entrepreneur, Desiree Verdejo, created Hyper Skin after battling for years with hormonal acne and hyperpigmentation. She was unimpressed by the lack of skincare brands that celebrated skin tones and skin types like her own so set out to build a hyper-inclusive brand that hyper-targets under addressed skincare concerns. Hyper Skin is sold on hyperskin.com and at Sephora.

 

Follow @hyperskin @desiree.verdejo or visit https://gethyperskin.com/.

 

Quote: “You have to explain to retailers who you are and who your community is.”

 

Tune in to learn more from Desiree and Kendra! See omnystudio.com/listener for privacy information.