In this conversation, Tommy Mello interviews Aaron Stokes, a seasoned expert in the automotive repair industry. They discuss Aaron's journey from humble beginnings to becoming a successful entrepreneur and coach. The conversation covers essential business concepts such as understanding financial metrics, the importance of gross profit by the hour, effective sales techniques, and the significance of live events in fostering community and growth. Aaron emphasizes the need for business owners to embrace change, understand their numbers, and create a supportive environment for their employees. The discussion concludes with insights on personal growth and the challenges of scaling a business.

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Timestamps:

00:00 Embracing the Future

01:07 Introduction to Aaron Stokes

03:04 Aaron's Journey in the Automotive Industry

06:03 Understanding Business Numbers

15:03 The Importance of Gross Profit by the Hour

25:00 Staffing and Employee Management

34:29 Sales Techniques and Customer Engagement

44:32 The Power of Live Events

54:31 Final Thoughts and Advice