The Kara Report | Online Marketing Tips and Candid Business Conversations

There are so many buzzwords in the online space and it can constantly make you feel like you're missing out. For example, today's guest is coming on to talk all about systems, specifically, her systems trifecta, which is three things that your systems absolutely need to actually be helpful. So many people will tell you that you "need systems", but nobody tells you how to go about creating them in your business and what they look like when they're working.
 

🎙️ In This Episode:

• Chat GPT vs. Claude vs. Gemini
• How to better prompt AI tools
• The mistakes we are making with AI tools
• How to make AI sound more like YOU

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/30
• Learn more about working with Lauren: https://snipfeed.co/bemusedstudio
• Follow Lauren on Instagram: https://www.instagram.com/thebemusedstudio/
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

There are so many buzzwords in the online space and it can constantly make you feel like you're missing out. For example, today's guest is coming on to talk all about systems, specifically, her systems trifecta, which is three things that your systems absolutely need to actually be helpful. So many people will tell you that you "need systems", but nobody tells you how to go about creating them in your business and what they look like when they're working.
 

🎙️ In This Episode:

• 3 things your systems need to have in order to actually help you
• What to do if your systems are out of control
• Why we need to plan our systems for our "worst" days instead of our best days

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/29
• Learn more about working with Sandra: https://simplysandrayvonne.ca/
• Follow Sandra on Instagram: https://www.instagram.com/simplysandrayvonne
• Tune into Keeping it Candid (Kara is on episode 52): https://simplysandrayvonne.ca/keepingitcandid
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

It's okay to be nosy 😉 Six months ago, I pressed publish on my podcast. And it has been really fun! I can't believe it's already been six months, so I thought this would be a super fun episode to just talk about how things are going, what I've learned, answering questions I've been asked, etc. This is NOT like a "tips to have a podcast" episode, it's more just me sharing behind-the-scenes being really new at something again!   


🎙️ In This Episode:

• How I come up with topics
• How much time/money I'm investing 
• My average number of downloads
• My most popular episode
• Whether I took a podcast course
• If I've gotten clients from it

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/28
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Join Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbb
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

The word strategy feels overused these days but how do we know if we're just marketing by accident? And if we know that we're just kind of winging it, how do we stop? I've brought Tayler from Enji to talk all about what a REAL marketing strategy looks like, and how we as small businesses can actually use one to grow our businesses without losing our minds in the process.


🎙️ In This Episode:

• What marketing by accident looks like (hint: you might think you're being intentional)
• The components of a real marketing strategy
• How we can better evaluate what's working in our businesses
• Whether or not small business owners should hop on trends
• How much time you really need to market your business 

Links Mentioned:

• Sign up for a free trial on Enji: https://threkarareport.com/enji 
• Hang out with Tayler on Instagram: https://www.instagram.com/enji_co + https://www.instagram.com/taylrd_designs/
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

I know as entrepreneurs it can sometimes be so easy to fall off the bandwagon during the summer. That's why today, I'm sharing three pretty low effort, high impact things I want you to focus on this summer. And don't worry, I am practicing what I preach here, because I will be implementing these things in my own business as well!

Let's all focus on creating a summer marketing plan that sets you up for success in the fall. We all get that new fall energy, right? We're going to talk about three marketing activities you should do this summer to make your life easier when that fall energy hits. Your future self will thank you. So, let’s get in

🎙️ In This Episode:

• 3 Things to focus on this summer
• What to do to build momentum
• How to ENJOY your summer

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/26
• Hire us for a website copy VIP day: https://thekarareport.com/copywriting
• Join Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbb
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

Are you stuck in a feast or famine marketing cycle where sometimes there’s too much work and other times it feels like your email must not be working? Today, I want to help you explore a new marketing strategy that will take you from feast or famine marketing to consistent, high-quality leads. Don't worry - you've got this!


🎙️ In This Episode:

• Why you're struggling to get out of feast or famine mode
• 3 things that you need to have in place 
• What order to work on each piece of your fast and slow marketing for maximum results

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/25
• Grab our FREE fast and slow marketing guide: https://thekarareport.com/roadmap
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

As a small business owner, your success depends on your ability to attract customers and stand out from the competition. One of the most effective ways to do this is by creating headlines that actually grab the reader’s attention and entice them to explore your content further (whether that content is coming from a reel, blog, Youtube video, or podcast!).

🎙️ In This Episode:

• 6 Tips for writing better headlines
• Creative writing exercises you should try
• Asking ChatGPT to help

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/24
• Try Coschedule's Headline Analyzer Tool: https://coschedule.com/headline-analyzer
• Hire us for a website copy VIP day: https://thekarareport.com/copywriting
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Join Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbb
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

 Today, I want to talk about something new that's happening on Pinterest. Pinterest is giving more and more accounts the ability to claim their Instagram (again - since we used to be able to do this in the past). But what do we do with it once it's claimed? Should we be auto-posting our Instagram posts to Pinterest? Should we be repurposing our content? We're going to cover all of that today.
 

🎙️ In This Episode:

• Content considerations for growing your Pinterest account
• When repurposing can actually hurt your account
• What I think you should do instead of auto-posting

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/23
• Hire us to be your Pinterest Managers: https://thekarareport.com/pinterest
• The Instagram reels downloader I use: https://sssinstagram.com/reels-downloader
•  FREE guide on how to balance fast and slow marketing strategy: https://thekarareport.com/roadmap 
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

Trying very hard to come up with unique ways to say things so that you don't sound like everyone else in your industry? While I do think there is merit to that, the truth is that I made more money when I STOPPED trying to be a unique little snowflake and instead focused on exactly what my audience was looking for (and using THEIR words to write my content and copy).


🎙️ In This Episode:

• 2 Reasons why you should use "boring words"
• A real life example of what using unconventional language is costing you

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/22
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Join Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbb
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

Have you been feeling frustrated with the 'Gram lately? I know every single one of you are probably raising your hand right now. That is EXACTLY why I brought Ashley Watkins onto the podcast today. If you've been following me for a while, you know, I have had a love/hate relationship with Instagram. Like I am sure everybody else has. Should we be doing what Meta recommends now? As an OG Instagram strategist, Ashley tells us today!
 

🎙️ In This Episode:

• What Meta recommends (and why it doesn't always work for small business owners)
• The mistakes small businesses are making on the platform
• How to evaluate
• Her long-form content strategy that helps her generate 

Links Mentioned:

• Learn more about Ashley Watkins: https://ashleyconvertscontent.com/
• Hang out with Ashley on Instagram: https://www.instagram.com/ashleycurateslife/
• Check out this green screen trending reel example from Ashley: https://www.instagram.com/p/C5jlKR5S2KJ/
• Hire Ashley for a VIP day: https://ashleycurates.hbportal.co/public/65cc09db6e8d6e00196636bb
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport