This episode explores effective strategies for improving discoverability in 2025, emphasizing the importance of adapting to video content and content repurposing. Marketers are encouraged to leverage their existing assets and create tailored content to engage audiences on various platforms. 

• Importance of content as currency in digital marketing 
• Shift towards video-first strategies for discoverability 
• Understanding the need for tailored communication across platforms 
• The power of content repurposing for maximizing existing resources 
• Role of AI in enhancing content strategies 
• Balancing content creation with audience engagement 

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