This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.

Audience Survey

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Takeaways:

• Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement.
• Making your content easily accessible across various platforms maximizes audience reach and convenience.
• Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement.
• Creating unique content that can't be found elsewhere is a powerful way to attract viewers.
• Ensure the consumption process of your content is smooth; technical issues can drive audiences away.
• Monetizing an audience, rather than just the podcast, is key to long-term success.

Mentioned:

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Question of the Month August 2025

Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome?

Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)

Question of the Month

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